Breaking news

Eurofast Expands in Banja Luka: A Strategic Move in Outsourcing

In an increasingly competitive business environment, Eurofast, a regional business advisory organisation, continues to assert its presence by expanding its outsourcing centre in Banja Luka, Bosnia and Herzegovina. The company’s decision reflects its broader growth strategy, positioning it to tap into the rising demand for outsourcing services across the Balkans and the wider European region.

The expansion in Banja Luka is more than a routine operational shift—it signals a forward-thinking move by Eurofast to strengthen its foothold in a market that has been gaining traction for outsourcing. The region offers a cost-effective yet skilled labour force, a crucial factor for companies looking to optimise operational efficiency while maintaining high service standards. Eurofast’s ability to capitalise on these opportunities demonstrates its strategic agility and foresight in recognising the region’s potential.

Banja Luka, the second-largest city in Bosnia and Herzegovina, is emerging as a hub for outsourcing, thanks to a combination of economic stability and a growing pool of talent. The city’s relatively low cost of living compared to Western European cities makes it an attractive location for companies seeking to balance cost control with access to a skilled workforce. Eurofast’s expansion is likely to enhance the local economy by creating job opportunities, particularly in finance, accounting, and administrative support services—sectors where outsourcing demand is strongest.

Eurofast’s CEO, Christodoulos Damianou, has been vocal about the company’s ambitious plans for the region. He highlights that the expansion is part of a long-term vision to serve international clients more effectively by providing bespoke solutions from a centralised, strategically located hub. This approach aligns with global outsourcing trends, where companies seek to consolidate services in fewer, high-performing centres rather than spreading operations across multiple locations.

The expansion also underscores Eurofast’s confidence in the region’s political and economic stability, which is critical for long-term investment. Bosnia and Herzegovina, while still navigating its post-conflict reconstruction, offers a stable business environment with favourable trade agreements with the European Union, which is a critical consideration for Eurofast’s clientele.

By reinforcing its operations in Banja Luka, Eurofast not only strengthens its position in the outsourcing market but also underscores its commitment to delivering cost-effective, high-quality services. As businesses increasingly look to outsourcing as a means of driving efficiency, Eurofast’s move is a timely and strategic investment in the future of both the company and the region.

Eurobank Plans €1 Billion Investment In AI And Digital Banking By 2028

Eurobank plans to invest about €1 billion in technology from 2025 through 2028, its largest technology investment program to date. The Banking Forward strategy focuses on digital banking, artificial intelligence, customer experience and a “phygital” model combining digital services with face-to-face support.

Digital Banking Dominates Customer Activity

Digital channels already account for 96% of Eurobank transactions, with 61% completed through the Eurobank Mobile App. Among customers aged 35 and under, digital adoption reaches 94%.

Customers make about 574 million annual logins across e/m-banking and more than 1 million digital transactions each day. During the first half of 2026, one in three banking products was acquired digitally.

AI Moves Into Everyday Banking

Eurobank is expanding the use of AI through tools including EVA, its digital customer assistant, and myEVA, an AI-powered voice assistant for employees. The technology is also being applied to mortgage assessments, customer feedback analysis and contractual documents.

The bank’s technology architecture is built around five areas: digital channels, customer experience orchestration, data and AI, core banking, and infrastructure and cloud. About 50% of its applications and digital channels are already cloud-based.

Investment Extends Beyond Technology

The program is intended to reshape how Eurobank operates, combining automation and AI with employee development and human support. The bank says the approach is designed to improve services while maintaining access to face-to-face banking when customers need it.

Uol
Aretilaw firm
eCredo
The Future Forbes Realty Global Properties

Become a Speaker

Become a Speaker

Become a Partner

Subscribe for our weekly newsletter