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Eurofast Expands in Banja Luka: A Strategic Move in Outsourcing

In an increasingly competitive business environment, Eurofast, a regional business advisory organisation, continues to assert its presence by expanding its outsourcing centre in Banja Luka, Bosnia and Herzegovina. The company’s decision reflects its broader growth strategy, positioning it to tap into the rising demand for outsourcing services across the Balkans and the wider European region.

The expansion in Banja Luka is more than a routine operational shift—it signals a forward-thinking move by Eurofast to strengthen its foothold in a market that has been gaining traction for outsourcing. The region offers a cost-effective yet skilled labour force, a crucial factor for companies looking to optimise operational efficiency while maintaining high service standards. Eurofast’s ability to capitalise on these opportunities demonstrates its strategic agility and foresight in recognising the region’s potential.

Banja Luka, the second-largest city in Bosnia and Herzegovina, is emerging as a hub for outsourcing, thanks to a combination of economic stability and a growing pool of talent. The city’s relatively low cost of living compared to Western European cities makes it an attractive location for companies seeking to balance cost control with access to a skilled workforce. Eurofast’s expansion is likely to enhance the local economy by creating job opportunities, particularly in finance, accounting, and administrative support services—sectors where outsourcing demand is strongest.

Eurofast’s CEO, Christodoulos Damianou, has been vocal about the company’s ambitious plans for the region. He highlights that the expansion is part of a long-term vision to serve international clients more effectively by providing bespoke solutions from a centralised, strategically located hub. This approach aligns with global outsourcing trends, where companies seek to consolidate services in fewer, high-performing centres rather than spreading operations across multiple locations.

The expansion also underscores Eurofast’s confidence in the region’s political and economic stability, which is critical for long-term investment. Bosnia and Herzegovina, while still navigating its post-conflict reconstruction, offers a stable business environment with favourable trade agreements with the European Union, which is a critical consideration for Eurofast’s clientele.

By reinforcing its operations in Banja Luka, Eurofast not only strengthens its position in the outsourcing market but also underscores its commitment to delivering cost-effective, high-quality services. As businesses increasingly look to outsourcing as a means of driving efficiency, Eurofast’s move is a timely and strategic investment in the future of both the company and the region.

Cloudflare Sets New Default To Separate Search Crawlers From AI Bots

Cloudflare has drawn a sharper line between traditional search and artificial intelligence.

Beginning September 15, 2026, the company will change its default settings to block so-called mixed-use crawlers from pages that run ads, unless a site owner chooses otherwise. The policy applies to new Cloudflare customers, new sites created by existing customers, and all current free customers.

A Clearer Divide In Web Access

The shift could materially reshape how AI companies collect web data for model training and agentic products. Cloudflare’s central argument is straightforward: most publishers want their content to remain visible in search and accessible through certain AI services, but they do not want that same material repurposed without compensation.

In Cloudflare’s view, the problem is not crawling itself. It is the blending of three different functions: search, agentic use, and training into a single bot that makes it difficult for website owners to set meaningful boundaries.

The Google Question

Cloudflare pointedly referenced the “world’s largest search engine,” an unmistakable nod to Google, arguing that it has access to roughly twice as much information as rival AI companies because it makes it harder for customers to stay discoverable without also being used for AI.

Google has disputed that framing. The company offers Google Extended, a crawler setting that lets publishers opt out of having content used for training and AI products such as Gemini apps and Vertex AI, without affecting visibility in Google Search. At the same time, Googlebot still crawls for Search and for AI-powered features such as AI Overviews and AI Mode.

Publishers Want Reach, Not Exploitation

Matthew Prince, Cloudflare’s co-founder and chief executive, said the company is moving quickly because the internet is now dominated by machine traffic.

“Now that the majority of traffic on the Internet is non-human, we must go further and act faster so that a sustainable ecosystem can emerge,” Prince said, referring to the recent milestone in which bots surpassed human traffic online sooner than expected.

Prince added that Cloudflare’s tools and partnerships are designed to give publishers more visibility and commercial leverage, while also rewarding AI companies that are transparent about how they use content.

From Pay Per Crawl To Pay Per Use

Cloudflare has increasingly positioned itself as a gatekeeper for publishers looking to assert control in the AI era. The company already offers tools to block AI bots, along with a marketplace called Pay Per Crawl, which lets websites charge AI systems for scraping.

That framework is now expanding into Pay Per Use, which Cloudflare says will allow publishers to charge AI companies when content creates value, not merely when it is fetched. In practical terms, that shifts the economics from extraction to monetization.

Cloudflare says the move may also reduce waste. Its data suggests more than half of crawl traffic from AI bots is spent revisiting pages that have not changed, consuming bandwidth and compute without adding fresh value for either side.

Early Partners Signal The Commercial Model

To launch the new system, Cloudflare is working with Ceramic.ai and You.com. Under the opt-in model, publishers can be paid when their content appears in Ceramic’s AI search results or when You.com accesses premium material.

Cloudflare says other AI companies can adapt the model to fit their own products. The broader message is clear: the era of unrestricted crawling is giving way to one in which access, attribution, and compensation are increasingly negotiated rather than assumed.

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