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EU Targets Google And Apple In Landmark Antitrust Crackdown

The European Commission has escalated its regulatory battle against Big Tech, charging Google with violating the Digital Markets Act (DMA) and ordering Apple to open its ecosystem to competitors. The move signals the EU’s aggressive push to curb the dominance of U.S. tech giants, despite potential trade tensions with Washington.

Google Under Fire

Brussels has hit Google with two charges, alleging the company:

  • Restricts app developers from steering users to better offers outside Google Play.
  • Favors its services—including Google Flights and Shopping—over rivals in search results.

If found guilty, Google faces fines of up to 10% of its annual global revenue, adding to the €8 billion in antitrust penalties it has already incurred in Europe.

Google responded, arguing the EU’s stance will “reduce traffic to European businesses” and hinder its ability to fund an open platform.

Apple Ordered To Open Up

Apple, while not yet fined, must allow competitors seamless access to its iPhone and iPad ecosystem. Two key directives demand that Apple:

  • Enable interoperability for rival smartphones, headphones, and VR headsets.
  • Set a clear process for app developers requesting access to its systems.

Apple slammed the decision, warning that it “wraps us in red tape” and forces it to give away innovations for free. The company could face further investigations and potential penalties if it fails to comply.

The Bigger Picture

The crackdown underscores the EU’s determination to enforce the Digital Markets Act, which aims to level the playing field for competitors. As Silicon Valley giants push back, the battle over Big Tech’s future in Europe is far from over.

Apple Ties Its Mac Strategy To The AI Boom With New Mac Mini And Mac Studio Models

Apple has updated its Mac Mini and Mac Studio desktops with new processors and higher AI performance as developers increasingly use Macs for local AI workloads. The new models are scheduled to ship on Sept. 22, weeks before the company is expected to introduce its next iPhone generation.

Macs Target Local AI Development

Developers and researchers are increasingly using Apple computers to run AI models locally, reducing reliance on cloud infrastructure. Mac Mini systems can support AI agent software, while Mac Studio machines are designed for more demanding model training and deployment workloads.

Apple said its processors combine Neural Engines for machine learning with unified memory architecture designed to reduce performance bottlenecks. The company says the combination allows users to run and fine-tune larger AI models directly on their devices.

Mac Mini Gets First M6 Generation Chip

The updated Mac Mini can be configured with Apple’s M6 and M5 Pro processors, making it the company’s first computer with an M6-generation chip. The M6 is manufactured by Taiwan Semiconductor Manufacturing Co. (TSMC) using a 2-nanometer process.

The previous Mac Mini lineup offered M4, M4 Pro and M4 Max processors. Apple said the M5 Pro version of the new model can process large language model prompts 8.5 times faster than earlier Mac Mini Pro configurations.

Pricing has also increased. The new Mac Mini starts at $899, $100 more than the previous model, after Apple raised the price from $599 earlier this summer, citing higher memory costs.

Mac Studio Targets Larger AI Workloads

Mac Studio remains Apple’s highest-performance desktop without an integrated display, following the discontinuation of the Mac Pro earlier this year. New configurations include the M5 Max, which Apple says can run large language models nearly four times faster than the previous generation.

The M5 Ultra is available for users with heavier computing requirements. Apple says multiple Mac Studio systems using the Ultra chip can be connected to pool memory and run models with up to a trillion parameters.

Mac Studio with the M5 Max starts at $2,499, unchanged from the previous generation. The M5 Ultra configuration starts at $5,499, compared with at least $5,299 for the previous model using the M3 Ultra.

Apple Expands Its Local AI Hardware

The new desktops give developers and researchers more computing capacity for running AI models locally. Apple is also increasing the role of its custom processors and unified memory architecture in handling AI workloads without relying entirely on cloud-based computing.

Both Mac Mini and Mac Studio models are available for presale and are scheduled to begin shipping on Sept. 22.

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