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EU–Mercosur Agreement Expands Trade Opportunities For Cyprus

by THEFUTURE.TEAM

March 3, 2026

EU – Mercosur Agreement As A Strategic Imperative

The EU–Mercosur trade agreement, currently under review by the European Court of Justice following a European Parliament decision, would establish one of the world’s largest free trade areas. The deal предусматриває phased tariff elimination on approximately 92% of Mercosur goods over 10 years.

Current EU tariffs on most agricultural and agro-food imports range between 10% and 20%. The agreement includes quota systems and safeguard mechanisms allowing temporary tariff reinstatement in cases of import surges or demonstrated harm to EU producers.

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Deepening Trade Ties With Argentina

Data from Cyprus’ Ministry of Commerce for 2024 show significant reliance on Argentine soybean meal for animal feed. Imports reached €64.8 million, with Argentina covering 96.2% of Cyprus’ demand.

Imports from Brazil totaled €15.18 million, largely driven by coffee and concentrated fruit juices. Tariffs on soybean meal, currently between 10% and 14%, are expected to decline gradually to 0% during the transition period. Similar reductions apply to selected categories, including shelled peanuts and citrus products.

Brazil: A Critical Source Of Raw Materials And Industrial Goods

In 2024, Brazil supplied 80.06% of Cyprus’ imported unroasted coffee (€4.37 million) and 62.10% of concentrated orange juice imports (€6.35 million, 1.43 million kilograms).

Import duties vary by category. Coffee carries a 0% tariff, while fruit juices, footwear, vehicles, and machinery face duties ranging from 4% to 20%, reflecting broader EU trade structures.

Implications For Cypriot Exports

Cyprus’ exports to Argentina totaled €1.78 million in 2024. Machinery and mechanical equipment accounted for more than 55% of export value, followed by pharmaceuticals, plastic components, and water filtration systems.

Export volumes remain limited, highlighting the asymmetric structure of bilateral trade.

Looking Ahead: The EU – Mercosur Opportunity

The agreement предусматриває tariff elimination on approximately 91% of EU exports to Mercosur over a decade. For Cyprus, this could improve access to selected industrial and pharmaceutical products.

The economic impact will depend on implementation timelines and the ability of Cypriot firms to compete within Mercosur markets.

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Greek Retail Powerhouse Expands Into Six Strategic International Markets

Greek retail titan Jumbo has announced an ambitious expansion strategy that positions the company to extend its international footprint beyond its established strongholds in Cyprus and Southeast Europe. In a strategic agreement with the Balfin Group, the retailer is set to penetrate six new markets, including Ukraine, Georgia, Armenia, Azerbaijan, Kazakhstan, and Uzbekistan.

Strategic Global Expansion

The agreement builds on the existing cooperation between Jumbo and Balfin Group, which previously supported the retailer’s expansion into markets including Albania, Kosovo, Bosnia and Herzegovina, Montenegro and Moldova. According to the company, the next phase of expansion will include a greater degree of local operational management across the new markets.

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Enhanced Logistics And Supply Chain Capabilities

To support the expanded international network, Balfin Group is also developing a new central logistics hub in China. The facility is expected to strengthen sourcing, warehousing, transportation and distribution operations across the Caucasus region, Central Asia and Ukraine. Previously, Jumbo relied primarily on logistics infrastructure based in Greece to support franchise operations across Southeast Europe.

Sustainable Growth And Robust Financial Foundation

Alongside its franchise expansion strategy, Jumbo continues focusing on organic growth across existing markets. The retailer currently operates 89 physical stores, including 53 in Greece, six in Cyprus, 10 in Bulgaria and 20 in Romania, in addition to its e-commerce operations. A new store in Baia Mare is expected to open by the end of October.

Jumbo also operates 46 franchise stores across seven countries, including Albania, Kosovo, Serbia, North Macedonia, Bosnia and Herzegovina, Montenegro and Israel. According to the company, its expansion strategy continues to be supported by strong liquidity levels and the absence of bank borrowing.