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EU-Backed Entrepreneurship Scheme Set To Create 800 Businesses And 1,600 Jobs In Cyprus

A European Union-backed entrepreneurship programme in Cyprus is expected to generate around 800 new businesses and more than 1,600 jobs, underscoring the island’s continued use of cohesion-policy funding to support enterprise, research, transport and urban renewal.

A Wider Investment Push Beyond Start-Ups

The figures were highlighted by Themis Christophidou, Director-General of the European Commission’s Directorate-General for Regional and Urban Policy, during the Cyprus Forum 2026 in Nicosia. But official programme data show the projected business and employment gains relate to the full €50 million New Entrepreneurship Activity Scheme, not the initial €30 million allocation alone.

According to the official THALIA 2021–2027 programme, the scheme was launched in two rounds: an initial €30 million call in 2021, followed by a further €20 million round in 2024. Taken together, the programme estimates the combined funding will support 800 new businesses and create more than 1,600 jobs.

Targeting Sustainable Growth And New Entrants

The scheme is co-financed through EU cohesion funds and the Republic of Cyprus, with a focus on encouraging new, sustainable and competitive businesses. Particular emphasis is placed on young people and women, reflecting a broader policy effort to widen access to entrepreneurship.

Funding can be used for a range of start-up costs, including equipment, premises, renovations and promotional activity — all the practical inputs that often determine whether a promising idea becomes a viable business.

Infrastructure, Culture And Digital Services Also In Focus

Christophidou also outlined a broader pipeline of cohesion-policy investments currently being rolled out across Cyprus. These include €13 million for engineering research laboratory facilities at the University of Cyprus, almost €3 million for the restoration of three historic municipal buildings in Limassol, and €2 million for Salina Municipal Park in Larnaca.

In transport, €44 million is being directed toward public passenger infrastructure and the transition to electric mobility, a sign that cohesion funding is increasingly being linked to long-term competitiveness as well as environmental goals.

Nearly €2 million has also been invested in the Evagoras integrated information system, which is intended to expand digital services delivered by municipalities. The EU funds portal places the project’s total budget at €2.9 million, with the European Union contributing 60 per cent.

The Commission’s “Right To Stay” Strategy

Christophidou also referred to the European Commission’s emerging “Right to Stay” strategy, which is designed to address the economic and demographic pressures pushing people — especially younger and skilled workers — away from rural, remote and declining regions. The policy is aimed at improving the conditions that allow people to remain in their home regions by strengthening access to jobs, housing, education, public services, transport and digital connectivity.

She has previously framed the initiative as a response to territorial disparities that leave many Europeans feeling they have little realistic choice but to move elsewhere.

Cohesion Policy At The Center Of The EU Debate

The issue has already gained prominence during Cyprus’ EU Council presidency. Earlier this year, Finance Minister Makis Keravnos said more than 60 million EU citizens lived in regions where GDP per capita in 2023 remained below its 2000 level, arguing that cohesion policy would remain central to addressing widening regional gaps.

The Commission’s strategy is expected to feed into negotiations over the EU’s next long-term budget for 2028–2034, where cohesion funding is increasingly being tied to competitiveness, employment, connectivity and the ability of regions to retain both people and investment.

In Cyprus, that link is already visible: cohesion money is not just financing infrastructure and institutions, but also shaping the country’s capacity to grow businesses, create jobs and reduce the forces driving talent away.

Meta Takes Muse From Consumer Buzz To Small Business Utility

Meta is widening the ambitions of its Muse AI agent, moving beyond consumer appeal and into the operational core of small business workflows.

A New Push Into Business Productivity

The company on Tuesday introduced Muse for Small Business, a version of the agent designed to connect with widely used software and services from Asana, Zoom, Intuit, Box, Canva and Slack. It can also link directly to Meta ad accounts and professional Instagram and Facebook profiles, turning the agent into a more practical business tool rather than a standalone assistant.

Pricing remains aligned with the existing Muse app, which is free within usage limits and available on a subscription basis for heavier use.

Meta’s Enterprise Strategy Is Coming Into Focus

The launch follows Monday’s announcement that Meta will build a broader enterprise platform and has brought in MongoDB CEO C.J. Desai to lead it. That platform is expected to include a Muse agent, a business agent and a coding tool, signaling a more deliberate move into enterprise software.

The timing is notable. Meta has enjoyed a strong stretch on Wall Street, with the stock rising sharply in September before pulling back in recent sessions. Much of that momentum has been tied to Muse, which launched on Sept. 8 and quickly climbed to the top of Apple’s App Store, overtaking ChatGPT. Evercore analyst Mark Mahaney has said he expects Muse to reach 100 million users within six to 12 months.

Why Small Business Matters To Meta

Meta CEO Mark Zuckerberg has been explicit about the company’s push to find durable AI revenue beyond advertising, which still accounts for the overwhelming share of Meta’s business. After spending heavily on AI talent, including Scale AI founder Alexandr Wang, Meta has begun rolling out new models under the Muse Spark family, and Zuckerberg has called Muse the “centerpiece” of the company’s AI strategy.

For Meta, small business is a logical entry point. The company says about 200 million small businesses already use Facebook, giving it a vast distribution base and a ready-made customer pool for AI-driven productivity tools. In other words, Meta is not trying to create demand from scratch; it is trying to attach a higher-value service to an existing ecosystem.

The Competitive Stakes Are Rising

The new product arrives as OpenAI holds its developer day and as competition intensifies across enterprise AI. Meta’s move is a clear signal that it intends to compete not only for consumers, but also for business users who increasingly want AI embedded into the platforms they already rely on.

As Meta put it in its announcement: “Small businesses have been growing on our apps for nearly two decades. They told us they’re short on hours, not ideas. So we built Muse for Small Business to help get work done with the tools they already use.”

That framing captures the broader opportunity. The next phase of AI adoption will not be defined solely by novelty or chatbot engagement. It will be defined by integration, workflow efficiency and the ability to deliver measurable business outcomes. Meta appears determined to be in that race.

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