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EU-Australia Trade Agreement Ushers In New Era For Protected Geographical Indications

The free trade agreement between the European Union and Australia, concluded after eight years of negotiations, includes protection for a range of traditional European products. From Cyprus, this covers Trianthyllo Agrou, zivania, Geroskipou loukoumi, and ouzo.

Halloumi was not included in the original list, as it received EU geographical indication protection only in 2021. According to European Commission representative Olaf Tzil, the agreement allows future updates to add new protected products.

Negotiation Milestones And Strategic Trade Impacts

The agreement is expected to remove tariffs on nearly all goods traded between the EU and Australia. Estimates suggest bilateral trade could increase by up to 30% over the next decade. Negotiations resumed amid broader shifts in global trade policy, including protectionist measures introduced during the presidency of Donald Trump. The deal follows recent EU agreements with India and ongoing negotiations with the Mercosur bloc, where ratification remains under debate.

Enhanced Protection For European Products In Australia

The agreement protects 165 agri-food products and 231 geographical indications for alcoholic beverages in the Australian market. Included products range from Pecorino Romano and Munster to Tsipouro, Vinagre de Jerez, and ouzo. Labelling requirements are designed to prevent misrepresentation of origin and protect intellectual property rights. Both parties retain the option to expand the list of protected products in future revisions.

Significant Economic And Investment Upside

Trade between the EU and Australia currently stands at around €49.4 billion in goods and €38.1 billion in services. EU exports account for approximately €37 billion in goods and €31 billion in services annually, resulting in a trade surplus. Removal of tariffs is expected to save European exporters more than €1 billion per year. The agreement also supports investment flows, particularly in sectors such as mining and resource processing.

Maintaining Rigorous Standards Amid Expanded Market Access

EU regulations on food safety, animal health, and plant protection remain unchanged under the agreement. Standards covering areas such as genetically modified organisms and pesticide use continue to apply to imported products, maintaining existing regulatory requirements.

Sector Specific Benefits: Beef, Steel, And Automotive Markets

The agreement includes sector-specific provisions affecting agriculture and manufacturing. Australia’s beef export quota to the EU will increase from 3,389 metric tons to 30,600 metric tons annually. While some steel products are excluded from tariff reductions, the agreement allows full market access for passenger vehicles and gradual tariff removal for certain truck categories. Changes to luxury vehicle import tax thresholds, including those affecting electric vehicles, are expected to benefit European car manufacturers.

Conclusion: A Blueprint For Future Bilateral Success

The agreement expands market access for goods and services while reinforcing rules on product origin and regulatory standards. Further implementation will depend on ratification procedures and future updates to the list of protected products.

Meta’s $18 Billion Settlement Limits State Claims Over Children’s Data

Meta’s $18 billion settlement with attorneys general from 29 U.S. states includes a provision limiting future state claims over the company’s use of children’s data for age-assurance systems.

Under the agreement, Meta must develop, train and begin testing a system to identify users under 13 within a year of the settlement taking effect. The company already uses AI-based age-detection tools, although the agreement does not require the new system to use AI.

States Agree To Limits On Future Claims

The Children’s Online Privacy Protection Act (COPPA) generally restricts the collection and retention of personal data from children under 13. Under the settlement, the 29 state attorneys general agreed not to bring past, present or future claims under COPPA or similar state laws over the specified use of children’s data.

Meta will not be permitted to use information from users under 13 for advertising, marketing or algorithmic optimisation.

Federal Enforcement Remains Unclear

COPPA is primarily enforced by the Federal Trade Commission, which is not a party to the agreement. That leaves open the possibility of separate federal action over how Meta collects or uses children’s data.

Another issue is whether Meta can keep age-assurance data isolated from its other systems. An independent auditor will monitor compliance, but the settlement does not fully specify what data Meta can retain for training, how long it can be stored or whether derived insights can be used elsewhere.

Legal Risks Remain

Joshua Wurtzel, a partner at Schlam Stone & Dolan, said states could still pursue claims if Meta uses the data outside the settlement’s limits. Such cases could depend on how those limits are interpreted.

Peter Jackson, a data and intellectual property attorney at Greenberg Glusker, said the provision could “disincentivize future enforcement actions.”

The agreement gives Meta greater legal certainty around using children’s data for age assurance, but questions remain over federal enforcement, data retention and secondary use.

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