More than half of new investors in Cyprus made their first investment on Wealthyhood within seven days of signing up, with 14.4% investing on the same day. The typical first deposit was €100, while the median first investment was €55. Nearly two-thirds (64%) started with €100 or less.

ETFs Dominate First Investments

Exchange-traded funds (ETFs) accounted for 56.8% of first investments. The Vanguard S&P 500 ETF was the most popular choice at 16.6%, followed by Bank of Cyprus shares at 10.2%.

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Wealthyhood aims to make investing more accessible through entry points from €1, zero commission, fractional shares and an education hub with more than 50 guides. Its Autopilot service enables recurring investments, with the typical user investing €150 per month.

The Typical Investor Is 40 And Works Full Time

The typical investor in Cyprus is 40, works full time and earns €30,001 to €50,000 annually. Those aged 35 to 44 form the largest group, accounting for 31.7%, followed by people aged 45 to 54 at 25.9%.

Full-time employees represent 86.5% of users, while finance and insurance is the most common industry at 31.5%. Nicosia district accounts for 50.5% of investors, followed by Limassol at 25.6%.

Women make up about one in six new investors. Wealthyhood CEO Christodoulakis said improving financial education and reducing the cost and complexity of investing could help broaden participation, particularly among women and younger people.

Local Shares Attract New Investors

Since adding Cypriot and Greek stocks on July 17, Wealthyhood has seen 29.2% of buyers purchase at least one Cypriot share. Bank of Cyprus was the most popular individual stock, purchased by 35.8% of stock investors.

For 52.8% of users holding Cypriot shares, a local company was their first investment on the platform, compared with 1.8% of other investors. Those holding local shares also had larger portfolios, typically containing three investments rather than one.

Despite growing interest in local markets, international investments remain central. Since July 17, 8.6% of invested money went into Cypriot shares and 12.3% into Greek shares.

Global ETFs Remain Central To Portfolios

The United States accounted for 37.6% of invested money, followed by global ETFs at 21.1% and the rest of Europe at 16.5%.

As of September 30, 42.5% of investors who still held investments owned only ETFs. The Vanguard S&P 500 ETF was held by 24.4% of all investors, making it one of the platform’s most widely held funds.

The data also showed that 25.6% of investors held at least one stock listed on Euronext Athens, while 7.6% held shares listed on the Cyprus Stock Exchange.

Wealthyhood says its priorities include promoting regular investing, expanding automated services and improving financial literacy. The early figures suggest demand for accessible investment options, although sustained participation and a broader investor base will take time to establish.