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Empowering Innovation: A Bold Bet On Female-Led Ventures In The Middle East

Lubna Olayan’s family office, Dara Holdings, is reshaping its investment strategy to champion female-led ventures, targeting a long-overlooked gap in the region’s financing landscape. With a focus on sectors like AI and biotech, Dara Holdings is deploying capital to fuel startups that could redefine innovation in the Middle East.

Since mid-2024, Dara Holdings has made a series of strategic investments in UAE-based startups founded by women. Most notably, the firm joined a $10 million seed funding round for qeen.ai—a Dubai-based AI startup co-founded by former Google executive Dina Alsamhan—following an earlier pre-seed round that raised $2.2 million. “Grateful and proud,” Alsamhan celebrated in a LinkedIn post, marking one of the MENA region’s largest-ever seed rounds.

In December, Dara also participated in a $5.5 million capital raise for BioSapien, an Abu Dhabi drug delivery platform founded by physician Khatija Ali, recently spotlighted on Tim Draper’s startup competition series, Meet the Drapers. Additionally, Dara Holdings has backed the second fund of Systemiq Capital, a climate-tech venture led by ex-Goldman Sachs banker Irena Spazzapan, reinforcing its commitment to sustainable and innovative investments.

Supporting female entrepreneurship isn’t just about deploying capital—it’s a strategic priority. “If an investment ticks the boxes and supports women in the region, that for us is a big additional plus. It’s a big focus,” said Walid Haram, Chief Investment Officer at Dara Holdings.

These moves bolster Olayan’s stature as one of the most influential business figures in the Middle East, especially in a market where female-founded ventures account for less than 7% of funded startups and capture just 1.2% of total funding, according to Wamda. With a legacy rooted in the multibillion-dollar Olayan Group, founded in 1947, Lubna Olayan has transitioned from her role as CEO of Olayan Financing Co. to now steering strategic investments as chair of the executive committee and board member of Saudi Awwal Bank.

Sector shifts are also on the horizon. Dara Holdings has recently established branches in the UK and Cyprus, complementing its diverse portfolio, which includes stakes in Italian confectionery brand Venchi and US power-transmission startup Veir. These strategic moves come as Saudi Arabia’s regulatory reforms empower women to launch businesses independently and travel freely—a change that has already boosted the nation’s GDP by about 12%, according to Capital Economics.

“We are very keen on creating an investment climate that focuses on R&D and entrepreneurship,” Haram added, emphasizing the firm’s drive to cultivate opportunities that not only generate returns but also foster social impact. Across the globe, women are increasingly taking on senior roles in family offices, a trend reflected by prominent names like Michael Dell and James Dyson, with new family offices emerging from leaders such as Alannah Weston and Demet Mutlu.

Olayan’s aggressive push into the realm of female-led ventures signals a transformative shift in the region’s investment paradigm—one that could unlock untapped potential and redefine the future of innovation in the Middle East.

Webflow Strengthens Marketing Suite With Acquisition Of AI-Powered Vidoso

Strategic Acquisition For Enhanced Marketing

Webflow, a leading software platform for website building and hosting, has acquired AI-driven content-generation platform Vidoso to advance its suite of marketing offerings. The move signals Webflow’s strategic shift from being recognized solely as a website builder and CMS provider to emerging as a holistic, agentic marketing platform.

Integrating AI With Content Creation

Vidoso, founded in 2024, uses large language models to help organizations generate marketing materials such as images, presentations, video clips, blog posts and social media content. One of the platform’s features allows users to convert long-form content, including keynote presentations or panel discussions, into shorter formats such as video clips and blog posts. Following the acquisition, Vidoso’s four-person team will join Webflow, and the technology is expected to be integrated into the company’s broader content and marketing tools

Driving Operational Efficiency In A Competitive Market

Webflow has raised more than $330 million in funding and has previously expanded its marketing capabilities through acquisitions and partnerships. Earlier initiatives included the acquisition of personalization platform Intellimize and the launch of integrations with advertising platforms such as Google Ads. The company is operating in an increasingly competitive market as startups develop AI tools for marketing automation. Competitors in this space include companies such as Kana, Hightouch and Blueshift. Webflow CEO Linda Tong said the company aims to build a platform that connects brand management, demand generation, product marketing and content development within a single system.

Closing The Gap With Branded AI Content

Vidoso’s CEO, Sharad Verma, explained that earlier iterations of AI delivered generic content that lacked alignment with individual brand systems. “Frontier models are trained on the average of the internet, not on the specifics of your brand,” Verma stated, emphasizing how Vidoso’s platform addresses this shortfall by ensuring consistent, governed, and production-ready content that aligns with existing marketing workflows.

A Forward-Looking Vision

Webflow views the acquisition as part of a broader shift toward AI-assisted marketing tools that combine content creation with performance insights. According to Tong, integrating these capabilities into a single platform allows companies to create marketing assets while analyzing their performance and refining future campaigns.

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