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Empowering Innovation: A Bold Bet On Female-Led Ventures In The Middle East

Lubna Olayan’s family office, Dara Holdings, is reshaping its investment strategy to champion female-led ventures, targeting a long-overlooked gap in the region’s financing landscape. With a focus on sectors like AI and biotech, Dara Holdings is deploying capital to fuel startups that could redefine innovation in the Middle East.

Since mid-2024, Dara Holdings has made a series of strategic investments in UAE-based startups founded by women. Most notably, the firm joined a $10 million seed funding round for qeen.ai—a Dubai-based AI startup co-founded by former Google executive Dina Alsamhan—following an earlier pre-seed round that raised $2.2 million. “Grateful and proud,” Alsamhan celebrated in a LinkedIn post, marking one of the MENA region’s largest-ever seed rounds.

In December, Dara also participated in a $5.5 million capital raise for BioSapien, an Abu Dhabi drug delivery platform founded by physician Khatija Ali, recently spotlighted on Tim Draper’s startup competition series, Meet the Drapers. Additionally, Dara Holdings has backed the second fund of Systemiq Capital, a climate-tech venture led by ex-Goldman Sachs banker Irena Spazzapan, reinforcing its commitment to sustainable and innovative investments.

Supporting female entrepreneurship isn’t just about deploying capital—it’s a strategic priority. “If an investment ticks the boxes and supports women in the region, that for us is a big additional plus. It’s a big focus,” said Walid Haram, Chief Investment Officer at Dara Holdings.

These moves bolster Olayan’s stature as one of the most influential business figures in the Middle East, especially in a market where female-founded ventures account for less than 7% of funded startups and capture just 1.2% of total funding, according to Wamda. With a legacy rooted in the multibillion-dollar Olayan Group, founded in 1947, Lubna Olayan has transitioned from her role as CEO of Olayan Financing Co. to now steering strategic investments as chair of the executive committee and board member of Saudi Awwal Bank.

Sector shifts are also on the horizon. Dara Holdings has recently established branches in the UK and Cyprus, complementing its diverse portfolio, which includes stakes in Italian confectionery brand Venchi and US power-transmission startup Veir. These strategic moves come as Saudi Arabia’s regulatory reforms empower women to launch businesses independently and travel freely—a change that has already boosted the nation’s GDP by about 12%, according to Capital Economics.

“We are very keen on creating an investment climate that focuses on R&D and entrepreneurship,” Haram added, emphasizing the firm’s drive to cultivate opportunities that not only generate returns but also foster social impact. Across the globe, women are increasingly taking on senior roles in family offices, a trend reflected by prominent names like Michael Dell and James Dyson, with new family offices emerging from leaders such as Alannah Weston and Demet Mutlu.

Olayan’s aggressive push into the realm of female-led ventures signals a transformative shift in the region’s investment paradigm—one that could unlock untapped potential and redefine the future of innovation in the Middle East.

Netflix Unveils Netflix Playground: A New Interactive Gaming Experience For Kids

Netflix launched Netflix Playground, a standalone app offering games for children aged eight and under as part of its subscription. The app provides an ad-free environment focused on interactive content tied to children’s programming.

Bridging Entertainment And Interaction

The platform includes games based on characters from existing shows, including Peppa Pig, Sesame Street and StoryBots. Content is designed to combine gameplay with basic learning functions such as memory and coordination. Titles are structured around simple interactions and familiar narratives. The approach links video content with interactive experiences.

Seamless And Accessible For Families

Netflix Playground is available in the U.S., Canada, the U.K., Australia, the Philippines and New Zealand. A global rollout is scheduled for April 28. The app is supported on iOS and Android and includes offline access. This allows use during travel or in low-connectivity environments.

Strategic Buffet Of Interactive Content

John Derderian, Vice President of Animation Series and Kids & Family TV at Netflix, said the company is expanding into interactive formats alongside traditional content. The focus is on combining viewing and participation within the same ecosystem. The app reflects broader efforts to increase engagement among younger audiences. Interactive features are positioned as an extension of existing programming.

Continuing A Legacy Of Innovation

Netflix entered gaming in 2021 and has since adjusted its strategy after the mixed performance of early titles. The company closed some internal studios while continuing to expand its gaming portfolio. Recent initiatives include party-style games and the development of cloud gaming capabilities. Current efforts focus on integrating games more closely with core content offerings.

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