A recent Mastercard study, released in anticipation of International Women’s Day 2025, reveals a seismic shift in the UAE’s entrepreneurial landscape. An overwhelming 84% of women in the UAE are contemplating starting their businesses, while 98% of existing women entrepreneurs are optimistic about revenue growth over the next five years. This surge in ambition underscores a broader drive toward financial independence, flexibility, and social impact in a region that is rapidly embracing an inclusive digital economy.
A Rising Tide Of Entrepreneurial Spirit
The research shines a light on the dynamic nature of entrepreneurship in the UAE. Nearly half of the population identifies as entrepreneurs—47% of men and 49% of women—reflecting an environment where business creation is not confined by gender. Millennials are at the forefront, with 53% of younger women leading the charge, complemented by an emerging wave of Gen Z talent (44%) eager to make their mark.
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Key Sectors And Motivations
Women in the UAE are gravitating toward consumer-driven industries. The study finds that 26% are looking to launch ventures in food and drink, 22% in online selling, and 19% in cosmetics. These sectors offer fertile ground for innovative solutions and tailored services that cater to local and global markets.
Financial independence, flexibility, and the potential for social impact are the primary motivators. However, a notable confidence gap remains: 31% of women believe that launching a business is “not possible for someone like them,” and they are three times more likely than men (30% vs. 10%) to cite a lack of confidence as a significant barrier.
Navigating Challenges
Insufficient funding is a critical hurdle, with 67% of women citing it as the main challenge—compared to 59% of men. Additionally, nearly 40% of female founders struggle with uncertainties in drafting a business plan and accessing essential infrastructure. These challenges call for enhanced mentorship programs and targeted financial support to unlock their full potential.
The Role Of Side Hustles And Technology
Interestingly, 56% of women in the UAE are engaging in side hustles—slightly outpacing their male counterparts at 52%. Freelancing, tutoring, and content creation are among the top choices, highlighting a trend toward diversified income streams and entrepreneurial resilience.
Artificial intelligence is also playing a transformative role. Seventy-five percent of women entrepreneurs use AI regularly, with 85% reporting significant efficiency improvements, compared to 78% of men. Although men are marginally more reliant on AI for decision-making, the data suggests that women are reaping more tangible benefits from these digital tools. In the realm of cybersecurity, 35% of women have experienced fraud targeting, yet only 48% express concerns about fraud-related expansion risks—well below the 72% noted among their male peers.
Looking Ahead
As the UAE continues to forge a path toward an inclusive digital economy, unlocking the potential of women entrepreneurs remains critical. With targeted support, improved access to capital, and robust business networks, these enterprising women are set to transform not only their lives but also the broader economic landscape. The future of entrepreneurship in the UAE is bright—and it’s being written by the bold, innovative women ready to redefine what’s possible.
