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ElevenLabs Sets New Benchmark With Commercially Licensed AI Music Generation

Evolving Capabilities in AI Audio

ElevenLabs, the trailblazer in text-to-speech and conversational AI technologies, has unveiled its latest model that allows users to generate music cleared for commercial use. Building on its three-year leadership in AI audio tools, the company is now expanding its portfolio to include innovative music generation solutions.

Redefining Audio Innovation

The new model not only showcases the company’s technical prowess but also marks a strategic pivot towards broader applications of AI-generated audio. Among the sample outputs is a synthetic rap verse, creatively blending cultural influences and iconic street narratives—a testament to how artificial intelligence is beginning to echo the lived experiences of legendary artists like Dr. Dre, N.W.A., and Kendrick Lamar.

Navigating Legal and Ethical Frontiers

As startups explore the transformative potential of AI in music, they must also address significant legal challenges. Recent litigation involving companies such as Suno and Udio underscores the complexities of training models on copyrighted material. With the Recording Industry Association of America (RIAA) at the forefront of these disputes, the path forward for AI in music generation is fraught with regulatory and ethical considerations.

Strategic Industry Collaborations

In a bid to mitigate these challenges, ElevenLabs has forged partnerships with digital publishing platforms including Merlin Network and Kobalt Music Group. These collaborations aim to utilize licensed music materials, with Merlin representing top-tier artists like Adele, Nirvana, and Phoebe Bridgers, and Kobalt boasting a roster that includes Beck, Bon Iver, and Childish Gambino. While the specific terms of these agreements remain undisclosed, they signal a proactive approach toward sustainable and respectful AI training practices.

Looking Ahead

By venturing into commercial music generation, ElevenLabs not only reinforces its position as an AI audio-generation unicorn but also sets a precedent for ethical and innovative applications of artificial intelligence in the creative industries. As the company continues to push the boundaries of AI technology, its strategic initiatives and partnerships will likely influence the future landscape of digital audio.

Mobile Apps Surpass Games Globally In 2025 As AI Fuels Unprecedented Growth

In a landmark shift for the mobile industry, 2025 marked the first year that global consumer spending on non-game mobile apps exceeded that of mobile games. Market intelligence firm Sensor Tower reported in their annual State of Mobile report that worldwide spending on apps reached approximately $85 billion, a 21% increase year-over-year and nearly 2.8 times higher than five years ago.

Generative AI Drives Revenue And User Engagement

The rapid ascendance of generative AI has been a major catalyst in this growth. Revenue from in-app purchases in the generative AI category more than tripled in 2025 to exceed $5 billion, while downloads doubled to 3.8 billion. Leading the charge were AI assistants, with top performers including OpenAI’s ChatGPT, Google Gemini, and DeepSeek. Notably, ChatGPT generated $3.4 billion in global in-app purchase revenue, underscoring its critical role in reshaping consumer behavior.

Surge In Engagement And Session Metrics

Consumer engagement reached new heights, with users spending 48 billion hours in generative AI apps—3.6 times more than in 2024 and 10 times the volume of 2023. Session volume surpassed one trillion, indicating that existing users were deepening their interaction with these apps at a rate that outpaced new downloads. This intense engagement is reflective of how seamlessly AI is integrating into everyday mobile activities.

Big Tech Intensifies The AI Battle

Big technology players, including Google, Microsoft, and X, have significantly ramped up their investments in AI assistants to compete with ChatGPT. Their concerted efforts have led to rapid advancements in coding assistance, content generation, and multimedia capabilities. Recent upgrades such as ChatGPT’s GPT-4o image generation model and Google’s Nano Banana exemplify the transformative improvements that are driving consumer adoption.

Consolidation And Expansion In The AI Space

Among the top AI publishers, OpenAI and DeepSeek commanded nearly 50% of global downloads—a substantial increase from 21% in 2024. Concurrently, big tech publishers grew their market share from 14% to nearly 30%, effectively crowding out early ChatGPT alternatives. In addition to AI assistants, other innovative apps, including AI music generation by Suno, ByteDance’s text-to-video solution Jimeng AI, and companion apps such as Character.ai and PolyBuzz, contributed to the expanding AI ecosystem.

Mobile: The Key Connector To Generative AI Services

Sensor Tower’s report underscores the critical role of mobile platforms in mobilizing access to generative AI. In the United States alone, the total audience for AI assistants topped 200 million by year-end, with more than half (110 million) relying exclusively on mobile devices. This stark contrast to the 13 million mobile-only users in 2024 highlights a significant shift in consumer preferences and the increasing indispensability of mobile applications as conduits for innovative AI technologies.

Diverse Revenue Streams Beyond AI

While AI was the dominant revenue driver, the report also notes robust contributions from social media, video streaming, and productivity apps. In particular, social media apps commanded an average of 90 minutes of daily user engagement, culminating in nearly 2.5 trillion hours spent globally—a 5% year-over-year increase. This diversity in revenue streams underscores the resilience and dynamism inherent in the mobile app ecosystem.

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