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Economist Calls For Hotel Incentives To Support Cyprus Tourism

Safeguarding Cyprus’ Reputation

Tassos Yiasemides said Cyprus must maintain its position as a stable destination for tourism and investment as regional tensions continue. He noted that the country’s economy is strongly influenced by external factors, making it sensitive to geopolitical developments.

Optimizing Hotel Operations

Yiasemides said policies that support hotel operations could help sustain tourism activity during periods of uncertainty. Incentives for hotels to remain open, even with reduced staffing levels, could help maintain visitor confidence. Christos Zannetou also stressed the importance of keeping hotels operating during winter months. Continuous activity supports Cyprus’s tourism image and helps maintain employment in the sector.

Enhancing Economic Diplomacy And Inflation Controls

Yiasemides said Cyprus should strengthen economic diplomacy and tourism promotion to offset possible declines in visitor numbers from conflict-affected regions. Diversifying tourist markets could also reduce reliance on specific source countries.

Rising prices and higher energy costs remain additional challenges for the economy. The Cyprus Consumers Association has called for measures, including fuel subsidies, to support households and limit price pressures.

Addressing Energy Challenges And Long-Term Stability

Yiasemides also highlighted structural challenges in the energy sector. He said expanding renewable energy production and improving energy storage could strengthen supply stability. Other measures discussed include targeted support for vulnerable households and adjustments to certain consumption taxes. These steps could help mitigate the economic effects of higher energy and food prices. The proposals outline possible policy responses to current economic pressures affecting Cyprus.

Eurobank Plans €1 Billion Investment In AI And Digital Banking By 2028

Eurobank plans to invest about €1 billion in technology from 2025 through 2028, its largest technology investment program to date. The Banking Forward strategy focuses on digital banking, artificial intelligence, customer experience and a “phygital” model combining digital services with face-to-face support.

Digital Banking Dominates Customer Activity

Digital channels already account for 96% of Eurobank transactions, with 61% completed through the Eurobank Mobile App. Among customers aged 35 and under, digital adoption reaches 94%.

Customers make about 574 million annual logins across e/m-banking and more than 1 million digital transactions each day. During the first half of 2026, one in three banking products was acquired digitally.

AI Moves Into Everyday Banking

Eurobank is expanding the use of AI through tools including EVA, its digital customer assistant, and myEVA, an AI-powered voice assistant for employees. The technology is also being applied to mortgage assessments, customer feedback analysis and contractual documents.

The bank’s technology architecture is built around five areas: digital channels, customer experience orchestration, data and AI, core banking, and infrastructure and cloud. About 50% of its applications and digital channels are already cloud-based.

Investment Extends Beyond Technology

The program is intended to reshape how Eurobank operates, combining automation and AI with employee development and human support. The bank says the approach is designed to improve services while maintaining access to face-to-face banking when customers need it.

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