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Economist Calls For Hotel Incentives To Support Cyprus Tourism

Safeguarding Cyprus’ Reputation

Tassos Yiasemides said Cyprus must maintain its position as a stable destination for tourism and investment as regional tensions continue. He noted that the country’s economy is strongly influenced by external factors, making it sensitive to geopolitical developments.

Optimizing Hotel Operations

Yiasemides said policies that support hotel operations could help sustain tourism activity during periods of uncertainty. Incentives for hotels to remain open, even with reduced staffing levels, could help maintain visitor confidence. Christos Zannetou also stressed the importance of keeping hotels operating during winter months. Continuous activity supports Cyprus’s tourism image and helps maintain employment in the sector.

Enhancing Economic Diplomacy And Inflation Controls

Yiasemides said Cyprus should strengthen economic diplomacy and tourism promotion to offset possible declines in visitor numbers from conflict-affected regions. Diversifying tourist markets could also reduce reliance on specific source countries.

Rising prices and higher energy costs remain additional challenges for the economy. The Cyprus Consumers Association has called for measures, including fuel subsidies, to support households and limit price pressures.

Addressing Energy Challenges And Long-Term Stability

Yiasemides also highlighted structural challenges in the energy sector. He said expanding renewable energy production and improving energy storage could strengthen supply stability. Other measures discussed include targeted support for vulnerable households and adjustments to certain consumption taxes. These steps could help mitigate the economic effects of higher energy and food prices. The proposals outline possible policy responses to current economic pressures affecting Cyprus.

Cypriot Startup LIVIA Wins Europe’s Top Youth Entrepreneurship Competition

A Cypriot university team has won the European GEN-E 2026 youth entrepreneurship competition with LIVIA, a smart agriculture platform that combines satellite data, autonomous drones and artificial intelligence to help farmers improve irrigation, detect disease earlier and reduce pesticide use.

Alongside first place, the team received the FedEx Access Award, expanding its access to investors, entrepreneurs and industry experts across Europe.

Initially developed for vineyards, LIVIA analyses individual plants and turns complex data into practical recommendations. The team is now preparing its first functional product and pilot projects in Cyprus, with plans to expand into additional crops and international markets.

From An Idea To Smart Agriculture

LIVIA began with a simple question: how could satellite data create practical value in everyday life? After exploring applications ranging from meteorology to marine biology, the team identified agriculture as the sector with the greatest potential.

Recognising the limitations of satellite imagery alone, particularly in resolution and update frequency, the founders integrated autonomous drones into the platform to provide more detailed field data.

Designed as a modular system, LIVIA can continuously incorporate new data sources and capabilities. Its initial focus is irrigation management, early disease detection and plant health monitoring, with vineyards serving as the first use case because of their importance to Cyprus and the team’s own experience.

Turning Data Into Decisions

Satellite imagery provides continuous monitoring of crops, while autonomous drones capture high-resolution images whenever greater precision is needed.

Artificial intelligence then combines those datasets with information collected by growers, including IoT sensors and field observations, to generate tailored recommendations for irrigation, disease prevention and resource management.

By analysing each plant individually, the platform enables precision agriculture rather than field-wide recommendations.

Building A Hardware And Software Startup

Developing LIVIA has required balancing advanced software with specialised hardware, including drones, multispectral cameras and charging stations, all while operating with limited resources.

Although the startup participates in the Bank of Cyprus IDEA programme and has secured non-equity funding, integrating multiple data sources into a reliable AI system remains its biggest technical challenge.

The Role Of Junior Achievement

Participation in the JA StartUp Programme helped transform the original concept into a business proposition through mentoring, coaching and pitch preparation.

Support continued after LIVIA won the national competition, with the Junior Achievement Cyprus team helping the founders prepare for the European final in Latvia.

European Recognition

Winning GEN-E 2026 and the FedEx Access Award marked the team’s biggest milestone to date and created new opportunities to connect with investors, entrepreneurs and industry experts across Europe.

The founders are now focused on completing their minimum viable product, launching pilot projects in Cyprus and expanding the platform to new crops and international markets.

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