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Dubai’s Rising Influence: Asian Multinationals Lead The Charge In 2024

Dubai’s prominence as a global business nucleus is on a remarkable ascent, with Asia accounting for an impressive 62.7% of multinational companies (MNCs) drawn to the city in 2024. This insight underscores Dubai’s burgeoning appeal as a prime destination for international investments and corporate growth.

Regions like Latin America and Europe each contribute 11.8% to the influx of MNCs, while the Middle East and Eurasia contribute 9.7%. Africa and Australia, though smaller players at 2% each, highlight a diverse spectrum of interest.

Strategic Sectors Amplifying Investment

In 2024, pivotal sectors—each capturing a 10% share—fueled half of these relocations. Key industries include construction, trade, logistics, manufacturing, technology (spanning AI, robotics, and blockchain), as well as retail and tourism.

The Momentum Of Mobility

Adding dynamism, 8% of MNCs specialize in mobility sectors, spanning aerospace, autonomous transport, and more. Furthermore, the healthcare, financial, and energy sectors collectively account for 18% of investments.

Expanding Global Reach

Dubai International Chamber marked a robust 55% growth, drawing 51 MNCs in 2024 compared to 33 the previous year. With new offices in Kazakhstan and Colombia, Dubai continues to expand its global footprint, enhancing its allure as a strategic business hub.

Microsoft Bets Big On South Africa With $297M AI And Cloud Investment

Microsoft is doubling down on its commitment to South Africa, pledging an additional 5.4 billion rand ($297 million) by 2027 to expand its cloud and AI infrastructure in the country.

The announcement, made by Vice Chairman Brad Smith in Johannesburg, comes ahead of a key South African investment conference and adds to the 20.4 billion rand Microsoft has already poured into Africa’s most industrialized economy.

Driving Growth Through AI And Talent

Beyond boosting infrastructure, Microsoft is making a play for South Africa’s digital future. Over the next year, the tech giant will fund certification exams for 50,000 young people, equipping them with in-demand digital skills to fuel economic growth and innovation.

South Africa has struggled with sluggish economic expansion—averaging under 1% growth annually for more than a decade—and is actively courting private-sector investment to accelerate momentum.

Big Tech’s Race For Africa

Microsoft was an early mover in South Africa’s cloud computing race, launching data centers in Johannesburg and Cape Town long before Amazon and Google entered the market. The company is now ramping up capacity with a new facility in Centurion, Gauteng, while also spearheading a $1 billion geothermal-powered data center in Kenya.

President Cyril Ramaphosa welcomed the move, calling Microsoft’s investment a vote of confidence in South Africa’s economic potential. “This company really has an African heart,” he said, underscoring the country’s efforts to position itself as a prime destination for global tech investment.

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