Dubai has closed registrations for its “A Dubai Invite” initiative after attracting more than 90,000 applications from residents eager to share the emirate’s tourism offering with friends and family overseas.
A Marketing Push Built On Resident Advocacy
Launched in July, the programme positioned residents as “ambassadors of the city,” encouraging them to invite loved ones to Dubai and unlock a package of travel and leisure benefits. The offer was substantial: perks valued at more than AED 3,000 (€700), including discounted hotel stays, restaurant deals and complimentary or reduced-price access to some of Dubai’s headline attractions.
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According to the Dubai Department of Economy and Tourism (DET), demand was so strong that the number of benefit packages available was increased by more than threefold in response to the “exceptional response” from residents.
More Than 30,000 Packages Already Distributed
DET says more than 30,000 packages have already been allocated. While new registrations are now closed, the campaign continues for those who successfully applied before the final allocation was reached.
Eligible visitors who were registered in time can still travel to Dubai until 31 October 2026, provided they arrive directly from outside the UAE. Benefits will be issued within 72 hours of the guest’s arrival and can then be used at participating venues through 31 December.
What The Offer Includes
The programme spans hotels, dining, attractions and transport. Participating properties include W Dubai Mina Seyahi, The Westin Dubai Mina Seyahi Beach Resort & Marina, Le Méridien Mina Seyahi Beach Resort & Waterpark, Meliá Desert Palm and ME Dubai by Meliá, along with hotels from IHG Hotels & Resorts.
Visitors can also access offers at major attractions such as Aquaventure Waterpark and IMG Worlds of Adventure, as well as a range of restaurants across the city.
Why The Initiative Matters
In a post on LinkedIn, DET said the level of interest underscores the importance of the visiting friends and relatives segment to Dubai’s broader tourism ecosystem. For the city, the campaign is more than a promotional giveaway; it is a targeted growth strategy designed to convert resident loyalty into inbound demand.
The timing is significant. Dubai is seeking to sustain tourism momentum after welcoming a record 19.59 million international visitors in 2025. But 2026 has presented more difficult conditions, with heightened conflict involving the US and Iran affecting travel flows and aviation across the Gulf region.
