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Dream Of The Desert: Saudi Arabia Unveils First Luxury Train

Saudi Arabia Railways (SAR) and Italian hospitality firm Arsenale have revealed the final designs for the Dream of the Desert, the Kingdom’s first five-star luxury train. This marks a major step in redefining rail travel in the region, blending modern elegance with Saudi Arabia’s rich cultural heritage. The announcement coincides with the visit of Italy’s Prime Minister to the Kingdom.

The project is part of an agreement between SAR and Arsenale, announced last year, and aligns with Saudi Vision 2030’s goal of enhancing luxury tourism. The train’s interiors are inspired by the desert landscape and traditional Saudi architecture, featuring earthy tones, intricate patterns, and influences from iconic landmarks such as Madain Saleh and Hail.

Exclusive Onboard Experience

Dream of the Desert consists of 14 carriages housing 34 luxury suites, designed to provide an intimate, high-end travel experience. The train is envisioned as a moving five-star destination, setting new standards for premium rail travel. Departing from Riyadh, it will traverse SAR’s Northern Railway network, offering breathtaking views of Saudi Arabia’s heritage and natural wonders.

A Tribute To Saudi Culture

The train’s interiors are designed to reflect Saudi Arabia’s cultural essence, with reception lounges inspired by traditional majlis settings, featuring hand-carved wooden elements and geometric patterns. Dining will blend heritage and sophistication, offering menus crafted in collaboration with top chefs. Passengers will also experience the Kingdom’s artistic heritage through curated art pieces and photography displayed along the train’s corridors.

Dream of the Desert is set to launch operations by Q3 2026, with booking details to be announced soon. This pioneering project is poised to redefine luxury travel in Saudi Arabia, offering an exclusive and culturally immersive journey unlike any other in the region.

Navigating Persistent Pressures: Labour Shortages, Bureaucracy, And Payment Delays In Limassol

Labour Shortages Challenge Expansion

Recent data from the Limassol Chamber Of Commerce And Industry underscores the enduring pressure within Limassol’s business community. Rather than indicating a sudden economic downturn, the survey reveals a gradual intensification of challenges that have long been a concern for local enterprises.

Skilled Labour In Short Supply

At the forefront is a chronic shortage of skilled labour, which accounts for 22.5% of the responses. Companies across a diverse range of sectors—from engineering and technical services to professional driving and specialized sales—are grappling with vacancies that remain open for extended periods. The persistent demand for critical skills forces many firms to overextend their existing workforce or postpone strategic projects. While recruiting talent from abroad is increasingly seen as a necessity, the process is often hampered by procedural delays, strict regulatory constraints, and rising employment costs.

Administrative Complexities And Public Sector Frustration

In addition to labour challenges, businesses express deep frustration with public-sector inefficiencies. Slow administrative procedures, fragmented communication, and a lack of clear guidance have rendered government support only marginally effective. With more than half of respondents regarding public services as minimally helpful, the inefficiencies highlight a system that frequently delays critical decisions and complicates routine business processes.

Deteriorating Payment Discipline

The survey also highlights a significant decline in payment discipline, with difficulties in collecting debts now ranking third among business concerns at 11.8%. Late payments are intensifying cash-flow pressures, extending through supply chains and further straining liquidity. Added to this is a sluggish justice system, where prolonged court delays have left companies financially exposed, often shouldering the burden of non-compliant customers while legal remedies lag behind.

Cost Pressures And Cautious Investment

Rising labour costs, intense domestic competition, and the pressure of lower-cost international markets — particularly in Asia — are driving firms to reconsider their investment priorities. Although nearly 60% of businesses intend to hire in the near term, investment plans in infrastructure, technology, and renewable energy are markedly selective. Overall sentiment remains cautious, with two-thirds of respondents expecting sales to stay level, both domestically and in overseas markets.

Calls For Policy Reforms And Digital Transformation

In an environment strained by excessive bureaucracy and inconsistent policy, businesses advocate for decisive governmental action. Respondents have pointed to the need for reduced business taxation, streamlined administrative processes, and more responsive public services. Furthermore, investment in digital transformation, artificial intelligence tools, and enhanced collaboration with academic and research institutions are seen as critical to boosting competitiveness and fostering innovation.

Conclusion: A Need For Strategic Reforms

The autumn 2025 barometer paints a picture of a resilient business community operating under increasing strain. With entrenched labour shortages, administrative inefficiencies, and deteriorating payment discipline, there is a clear call for targeted reforms. Addressing these structural challenges will be essential for ensuring that Limassol’s businesses not only sustain their current operations but also position themselves for future growth in an increasingly competitive global landscape.

Aretilaw firm
The Future Forbes Realty Global Properties
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