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DP World Limassol Champions Breast Cancer Awareness With Strategic Donation

Empowering Health Initiatives

DP World Limassol, a leading figure in the port operations industry, has solidified its commitment to social responsibility by making a significant donation to Europa Donna Cyprus during Breast Cancer Awareness Month. This initiative underscores the company’s dedication to early detection and proactive support for those battling breast cancer.

Commitment To Community Well-Being

CEO Simon Pitout remarked that the donation is a testament to DP World Limassol’s longstanding belief in the power of collective action. “At DP World Limassol, we believe in the power of giving and are committed to making a meaningful and positive impact in our community,” he said. This contribution supports vital education and awareness efforts crucial for early diagnosis and improved patient care.

Global Reach And Local Impact

While firmly rooted in its local community, DP World’s global operations span six continents and employ over 100,000 professionals. The company’s robust network in Europe, which includes more than 250 locations and critical infrastructures such as deep-sea terminals and logistics centers, further illustrates its pivotal role in driving economic progress. This extensive footprint enhances its capacity to support initiatives that benefit public health and community well-being beyond its operational boundaries.

Advancing Advocacy And Support

Praising Europa Donna Cyprus for its invaluable work, Pitout highlighted the organization’s significant efforts in empowering patients and advocating for better health care in Cyprus. By aligning with Europa Donna during a crucial month, DP World Limassol not only contributes financially but also strengthens the broader mission of health education and community support that is essential for reducing breast cancer mortality.

Amazon Deepens Prime Video Shopping With New X-Ray And Lens Features

Amazon is adding new shopping features to Prime Video, allowing viewers to discover products connected to thousands of titles through its existing X-Ray experience.

The company is also introducing “Shop the Scene,” powered by its Lens visual search technology, alongside updates designed to connect video content more directly with shopping.

From Viewing To Shopping

The new tools build on Shop the Show, launched last year through Amazon’s mobile shopping app. Previously, viewers had to search for “shop the show” to find products related to a program.

Now, X-Ray users can open a Shop tab directly from Fire TV to see products associated with the title. Purchases are completed through the Amazon Shopping app, which can recognize the content being watched and open a synchronized product feed.

The app can also identify what is playing and take viewers directly to a storefront, removing the need for a separate search.

Amazon Targets Shoppable Streaming

Amazon is joining a broader push to combine entertainment and commerce. YouTube offers creator merchandise and shoppable connected-TV ads, while Peacock has tested shoppable programming through Must ShopTV.

Roku has enabled shopping through its remote, while Disney has experimented with shoppable television across Disney+, Hulu and ESPN.

Shop The Scene Uses Visual Search

“Shop the Scene” uses Amazon Lens to identify products or similar items based on what appears on screen, including clothing and home decor.

Exact matches will not always be available because some costumes and other items are custom-made, high-end or unavailable through Amazon sellers. The feature can instead help viewers find similar products or recreate a particular style.

Shop the Scene is available on iOS and Android in the U.S. across more than 600 titles. Meanwhile, Shop the Show is expanding from 1,300 titles to more than 8,000, including Prime Originals, selected licensed content and live sports.

For Amazon, the changes bring shopping closer to the viewing experience, potentially creating another way to generate commerce from Prime Video’s audience.

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