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Digital Renaissance: Empowering Cyprus’ Rural Women for a New Era

Cyprus is embarking on a bold digital transformation, with government leaders spearheading initiatives to empower rural women through education and innovation. A comprehensive survey, set for completion by the end of March, will soon inform the final design of digital education programs, developed in collaboration with the Ministry of Agriculture, Rural Development and Environment, the Deputy Ministry of Research, Innovation and Digital Policy, and the Office of the Commissioner for Gender Equality.

Rural women in Cyprus hold a wealth of unique skills and local knowledge that can drive community growth and foster a fairer, more inclusive society. In a recent press conference on February 25, Minister Maria Panayiotou underscored the government’s commitment to the countryside, announcing the launch of the National Strategy for Gender Equality initiative, “Digital Education Programs for Rural Women.” Speaking through senior officer Marina Michaelidou Kadi, Panayiotou highlighted that supporting the rural sector and nurturing female entrepreneurship in the primary industries is a top priority.

Already, interactive workshops are underway in rural communities, equipping women with the tools and guidance they need to develop successful business initiatives. These sessions not only bolster entrepreneurial skills but also inject new momentum into local economies, fueling progress and prosperity for rural families. A key element of this drive is the Strategic Plan of the Common Agricultural Policy 2023-2027, which earmarks €454 million in subsidies to reinforce these efforts.

Commissioner for Gender Equality, Josie Christodoulou, emphasized that the core goal of this initiative is to empower rural women with the digital literacy and business acumen necessary to thrive in today’s tech-driven landscape. Meanwhile, Deputy Minister Nicodemos Damianou described the program as a linchpin in addressing three critical government priorities: fostering an inclusive digital transition, bolstering rural development, and advancing gender equality across all socio-economic sectors.

Damianou also tackled the persistent digital divide, noting two pivotal challenges: connectivity and digital skills. “Cyprus is the first country in Europe to achieve 100% 5G population coverage,” he said, adding that a vital project in partnership with Cyta is set to expand fixed fiber-optic networks to every inhabited area by early 2026. To bridge the gap in digital skills, the government has allocated €24 million under the National Recovery and Resilience Plan, ensuring that all citizens can participate in and benefit from this digital revolution.

As Cyprus charts this ambitious course, these initiatives promise not only to transform the lives of rural women but also to lay the foundation for a more dynamic and equitable future across the island.

Sklavenitis Cyprus Sets A New Standard For Employee-Centric Benefits

Investing In Human Capital

In a bold move that underscores the growing importance of human capital in today’s business landscape, Sklavenitis Cyprus has taken innovative steps to ensure its workforce is both valued and supported. The supermarket chain has introduced a policy to pay a 14th salary to all employees—including those from Papantoniou Supermarkets—cementing its status as the sole retailer in Cyprus to implement such a comprehensive benefit.

A Significant Investment In People

This initiative is far from symbolic. With an estimated total cost of €2 million, it represents a committed investment in the company’s most valuable asset—its people. By providing an additional salary, Sklavenitis reinforces a culture of inclusivity and fairness, acknowledging every employee’s contribution to its success.

Robust Benefits For Long-Term Stability

Complementary to the 14th salary, the company has launched a robust benefits program designed to address both financial and personal security. An Automatic Cost of Living Adjustment (ATA) of 12.56 per cent ensures that wages remain aligned with inflation, safeguarding real income stability for its team members.

Comprehensive Health And Life Support

Sklavenitis further enhances employee welfare through access to a Group Life and Health Insurance Plan and a Provident Fund co-funded by the employer. These measures not only provide immediate protection but also empower employees to plan confidently for the future.

Exclusive Perks And Incentives

The company extends its commitment beyond conventional benefits by offering store discounts, a birth allowance, and holiday gift vouchers valued at €100 during both Easter and Christmas. These additional perks enhance employee satisfaction and underline Sklavenitis’ people-first ethos.

A Strategy For Mutual Success

In an industry where employee engagement directly impacts customer satisfaction, Sklavenitis’ comprehensive approach stands out as both a progressive and strategic business decision. By investing in its workforce, the company not only nurtures a supportive workplace but also drives superior corporate performance, setting a new benchmark for responsible employment practices in Cyprus.

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