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Despite Temporary Suspensions, Pafos Province Poised to Offer Thousands of Operational Tourism Beds

In a bold demonstration of resilience, Pafos Province is set to host thousands of fully operational tourism beds during the winter period of December 2025 to March 2026, even as some accommodation services temporarily halt operations. The initiative promises a diverse range of lodging options capable of welcoming a significant influx of visitors during the off-peak season.

Robust Operational Capacity Amid Seasonal Adjustments

Recent findings by the Pafos Regional Tourism Development and Promotion Company, in collaboration with local hospitality associations, reveal that nearly 10,500 licensed beds will remain active during the upcoming winter months. This figure, representing approximately 35% of the total accredited accommodation capacity in the province, mirrors last year’s performance. While data for short-term lease beds remains undisclosed, the established numbers underscore a sturdy foundation for the tourism sector during the season.

Infrastructure and Connectivity Advantages

Despite the temporary suspension of some units—predominantly between December and February—the province benefits from a robust air connection network. With around 125 weekly incoming flights from 40 international airports, and growing recognition among key tourism markets, Pafos continues to leverage its strategic geographical position to attract travelers, even amidst seasonal challenges.

Calls for Strategic Policy and Economic Incentives

The Tourism Board of Pafos has expressed concerns regarding the limited effectiveness of current measures intended to prevent the suspension of operations. There is a growing appeal to the government for the introduction of generous incentives during the winter period. Such policies would aim to enhance competitiveness and reduce operational costs for tourism, hospitality, and ancillary sectors. Furthermore, the board recommends intensifying promotional efforts in key source markets and exploring incentives for tour operators and airlines to mitigate seasonality and extend the tourist season.

Long-Term Objectives for Sector Stability

The overarching goal for Pafos Tourism is to maintain approximately 17,000 licensed beds, as designated by the Deputy Ministry of Tourism, operating at high occupancy rates throughout the year. The current outlook and strategic plans underpin a strong potential for the province to achieve year-round operational stability in the coming years.

This forward-looking strategy highlights Pafos’ commitment to securing its position as a resilient and dynamic player in the global tourism market.

Mercedes-Benz Posts Higher Profit Despite China Slowdown

Mercedes-Benz reported stronger-than-expected second-quarter results, lifting its shares on Tuesday despite mounting pressure from Chinese automakers and a weaker outlook for sales and revenue.

The earnings provided a boost for Europe’s auto sector, where manufacturers continue to grapple with tariffs, softer demand and intensifying competition from Chinese rivals. Volkswagen, Mercedes-Benz and BMW have all accelerated restructuring efforts in response.

Cost Discipline Lifts Quarterly Profit

Mercedes-Benz shares rose as much as 5.9% following the results before trimming gains to trade 3.5% higher by 1118 GMT. The company reaffirmed its profit margin guidance for its core passenger car business after reporting an adjusted return on sales of 4.0% for the second quarter, above market expectations and within its 3% to 5% target range.

“In an environment where some automakers are ringing alarm bells on their competitive positioning, Mercedes delivered a clear and confident message,” Morningstar analyst Rella Suskin said.

Second-quarter operating profit increased 22% to €1.5 billion ($1.7 billion), despite a 3% decline in revenue. Lower administrative and research and development costs, together with strong performances from the financial services and vans divisions, supported earnings, while the results also included a €131 million gain related to the planned sale of leasing subsidiary Athlon.

China Remains The Key Pressure Point

Despite stronger profitability, Mercedes continues to face a challenging market environment. Sales in China fell 30% during the second quarter, prompting the company to abandon earlier expectations for stable car sales and group revenue. It now expects both to decline slightly from a year earlier.

BMW also lowered its outlook in June following a deeper-than-expected slowdown in China, highlighting the pressure facing Germany’s premium carmakers. At the same time, Mercedes said Chinese manufacturers are increasingly expanding into European markets, although Chief Executive Ola Kaellenius said their focus remains on higher-volume segments rather than the premium market.

“But that is not a reason to sit back and be relaxed,” he said.

Manufacturing Shift Continues

Mercedes is also reshaping its manufacturing footprint. The company said its German factories will undergo a more aggressive push toward leaner production, although it declined to provide further details while talks with labour representatives continue. Production is also being expanded in lower-cost Eastern European locations, including Hungary, where the company is increasing capacity at its Kecskemet plant, as well as in Poland.

Chief Financial Officer Harald Wilhelm said the full-year margin for the passenger car division is expected to come in at the lower end of the company’s guidance range, reflecting a higher share of electric vehicle sales in Europe, which remain more expensive to produce and continue to weigh on profitability.

“We must continue to work flat out to reduce costs so that we can remain competitive on the prices of our products,” Kaellenius said.

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