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Deputy Minister Of Tourism Charts Promising Future For Cyprus Post-WTM Engagements

Cyprus Deputy Minister of Tourism, Costas Koumis, has signaled robust optimism for the forthcoming tourist season following a series of strategic discussions with tour operators and airlines at the renowned World Travel Market (WTM) in London.

Strategic Engagement At WTM

Held at the Excel Centre, the WTM stands as one of the globe’s most significant tourism events, featuring over 5,000 exhibitors from 180 countries and drawing nearly 45,000 industry professionals. During the event, Deputy Minister Koumis successfully communicated Cyprus’ commitment to leveraging its assets as a year‐round destination, receiving highly positive feedback from key partners.

Enhanced Focus On Winter Tourism

With a clear mandate to build upon the recent summer successes, Deputy Minister Koumis emphasized that amplifying visitor numbers during the winter season remains a top priority. “The main goal for us now is to increase visitors during the winter season, something we are working very intensively to achieve,” he noted. This focus is underpinned by remarkable performance metrics, including Cyprus recording the highest increase in hotel overnight stays among European competitors when comparing recent years.

Solidifying A Year-Round Appeal

Feedback from strategic partners was overwhelmingly positive, with endorsements reflecting both the exceptional summer visitor experience and the readiness for continued collaboration. These discussions reinforce Cyprus’ position as the European Mediterranean country with the highest percentage of revenue derived from tourism, reinforcing its potential as a viable destination throughout the year.

As Cyprus continues to enhance its offerings and foster international collaboration, the proactive engagement at WTM is set to underpin a transformative growth trajectory for the nation’s tourism sector.

Cyprus And Greece Outline Joint Tourism Plans For Summer 2026

Strategic Partnership Enhances Tourism Prospects

The Cyprus Tourism Authority (EOT Cyprus) presented proposals for summer 2026 focused on strengthening tourism cooperation between Cyprus and Greece, with joint efforts aimed at attracting visitors from long-haul markets.

Greece: The Top Destination For Cypriot Travelers

At an event on April 28, Athena Spakouri, Director of EOT Cyprus, said Greece is expected to remain the main travel destination for Cypriot residents, with plans extending beyond established locations to include lesser-known regions. This approach reflects a broader effort to diversify travel options while maintaining strong demand between the two countries.

Complementary Destinations, Unified Vision

Building on this, Spakouri noted that Cyprus and Greece offer complementary tourism experiences rather than competing directly. Joint programmes are therefore being positioned to attract visitors from markets such as the United States and China, while tourism activity continues to be assessed in the context of broader geopolitical developments.

Robust Air And Sea Connectivity

Supporting this cooperation, Konstantinos Kollias said around 600,000 Cypriots travelled to Greece in 2025. Frequent flights, short travel times, and ferry connections between Limassol and Piraeus continue to facilitate movement between the two countries and sustain travel flows.

Diverse Tourism Offerings for a New Era

Konstantinos Kollias highlighted that Greece’s tourism portfolio spans from traditional seaside holidays to sectors such as cultural, religious, gastronomic, agritourism, ecotourism, spa, conference, and medical tourism.

This range reflects the expansion of tourism offerings across different segments and travel preferences. In parallel, Joseph Iosif referred to Greece as a “second homeland” for Cypriot travellers, pointing to longstanding cultural and travel links between the two countries.

Innovative Programs And Strengthened Connections

Building on this approach, the EOT strategy includes initiatives focused on gastronomic routes, cultural trails, thematic and religious tourism, as well as curated city breaks in destinations such as Athens and Thessaloniki. These programmes were presented at the event alongside references to historical, cultural, and religious connections between Cyprus and Greece, including remarks from Bishop Gregorios of Mesaoria.

Boosting Air Connectivity And Island Accessibility

At the same time, airlines including Aegean Airlines, Sky Express, and Cyprus Airways outlined plans to expand connections between Cyprus and Greece, with a focus on increasing access to island destinations. The event also brought together stakeholders from the Deputy Ministry of Tourism, Hermes Airports, tour operators, and ACTAA, reflecting coordination across different parts of the tourism sector.

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