Cyprus Deputy Minister of Tourism, Costas Koumis, has signaled robust optimism for the forthcoming tourist season following a series of strategic discussions with tour operators and airlines at the renowned World Travel Market (WTM) in London.
Strategic Engagement At WTM
Held at the Excel Centre, the WTM stands as one of the globe’s most significant tourism events, featuring over 5,000 exhibitors from 180 countries and drawing nearly 45,000 industry professionals. During the event, Deputy Minister Koumis successfully communicated Cyprus’ commitment to leveraging its assets as a year‐round destination, receiving highly positive feedback from key partners.
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Enhanced Focus On Winter Tourism
With a clear mandate to build upon the recent summer successes, Deputy Minister Koumis emphasized that amplifying visitor numbers during the winter season remains a top priority. “The main goal for us now is to increase visitors during the winter season, something we are working very intensively to achieve,” he noted. This focus is underpinned by remarkable performance metrics, including Cyprus recording the highest increase in hotel overnight stays among European competitors when comparing recent years.
Solidifying A Year-Round Appeal
Feedback from strategic partners was overwhelmingly positive, with endorsements reflecting both the exceptional summer visitor experience and the readiness for continued collaboration. These discussions reinforce Cyprus’ position as the European Mediterranean country with the highest percentage of revenue derived from tourism, reinforcing its potential as a viable destination throughout the year.
As Cyprus continues to enhance its offerings and foster international collaboration, the proactive engagement at WTM is set to underpin a transformative growth trajectory for the nation’s tourism sector.
