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Deezer Reveals AI-Generated Music Now Constitutes 44% Of New Uploads

Deezer reports a sharp shift in platform dynamics, with AI-generated tracks now accounting for 44% of all new uploads. The streaming service is receiving nearly 75,000 AI-produced tracks daily, totaling more than two million per month.

Rising Trend Amidst Stringent Controls

Despite the rapid increase in uploads, consumption of AI-generated music remains limited, representing only 1% to 3% of total streams. Around 85% of these streams are flagged as fraudulent and subsequently demonetized. This indicates that while supply is expanding quickly, enforcement mechanisms are actively limiting misuse and protecting platform integrity.

Evolving Upload Patterns And Enhanced Detection

Platform data shows a steady rise in AI-generated content. Daily uploads increased from approximately 30,000 in September to 50,000 in November and reached around 60,000 in January.

This trend accelerated following the launch of Deezer’s AI music detection tool in January 2025, when about 10,000 tracks were initially identified per day. Under current policies, AI-tagged tracks are excluded from algorithmic recommendations and editorial playlists. The company has also announced plans to discontinue storing high-resolution versions of these tracks.

Market Impact And Industry-Wide Implications

The updated figures come amid growing visibility of AI-generated music, including cases in which such tracks have topped iTunes charts in multiple countries. Deezer CEO Alexis Lanternier noted that AI-generated music is no longer a marginal phenomenon and emphasized the need for broader industry collaboration to protect artists’ rights and improve transparency. He added that early intervention has helped reduce fraud and limit revenue dilution.

Consumer Perception And Regulatory Considerations

A survey conducted by Deezer in November found that 97% of respondents struggle to distinguish between AI-generated and human-made music. Additionally, 52% believe fully AI-generated tracks should not compete with human-created songs on major charts, while 80% support clear labeling requirements.

Industry Responses And Future Outlook

Deezer introduced AI-driven track labelling in June 2025, becoming one of the first streaming platforms to implement such a measure. Over the course of the year, more than 13.4 million AI tracks were tagged.  Other platforms are adopting similar approaches. Qobuz has announced plans to label AI-generated content, while Spotify and Apple Music continue refining their strategies through a combination of detection systems and transparency tools.

Paramount Closes $110 Billion Warner Bros. Discovery Deal, Creating Skydance Entertainment Giant

Paramount has completed its $110 billion acquisition of Warner Bros. Discovery, bringing together two of the most powerful names in media under a new combined company, Skydance. The deal, announced Tuesday, creates one of the largest entertainment mergers ever completed and reshapes the competitive landscape across streaming, film, television and cable.

A New Power Center In Global Entertainment

The combined company unites Paramount+ and HBO Max, alongside a broad portfolio of networks that includes CBS, CNN, MTV, TBS, Comedy Central and Food Network. It also gives Skydance control over some of the industry’s most valuable franchises, including The Lord of the Rings, Game of Thrones, the DC Universe and Yellowstone.

For the industry, the scale of the transaction is as significant as the assets themselves. In an era defined by streaming competition and rising content costs, ownership of established intellectual property has become a strategic advantage akin to controlling a premium distribution network in a previous media cycle.

Ellison Expands His Influence

The merger places one of the world’s largest entertainment studios under the control of David Ellison, who only last year completed the combination of Skydance Media and Paramount. With this latest transaction, Ellison is accelerating his rise as one of Hollywood’s most influential executives.

The Ellison family remains Skydance’s largest shareholder, backed by the financial power of Larry Ellison, the Oracle co-founder and David Ellison’s father. That support gives the company considerable flexibility as it integrates two sprawling media businesses and seeks to compete more aggressively across platforms.

Legal Hurdles Cleared Before Closing

The deal’s completion follows settlements with a coalition of U.S. states and a Hollywood writers’ union, removing the principal legal obstacles that had threatened to delay or derail the merger.

Paramount first announced in February that it would pursue Warner Bros. Discovery after a bidding contest with Netflix, which had earlier struck its own agreement to acquire Warner Bros.’ film and television studios and streaming operations, excluding the cable networks. Paramount strengthened its offer by promising shareholders additional cash if the deal failed to close by a set deadline and by agreeing to cover the breakup fee owed to Netflix.

What Skydance Says Comes Next

“Today is a historic day, not just for Skydance but for our entire industry,” Ellison said in a statement. “From the start, our ambition was to bring these two storied studios together and create a stronger competitor, with the talent, resources, and reach to tell great stories in every genre, on every platform, for audiences everywhere. Our focus now turns to the future: building a company that empowers creatives, entertains audiences and rewards shareholders. We couldn’t be more excited to get to work.”

Skydance said the combined company will generate nearly $70 billion in annual revenue. The company’s Class B shares are set to begin trading on the New York Stock Exchange today under the ticker symbol SKYD.

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