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DeepSeek Releases V4 Model With Lower Inference Costs

Chinese AI startup DeepSeek has introduced a preview version of its highly anticipated V4 large language model. The new release, following the success of its R1 reasoning model last year, underscores DeepSeek’s intent to disrupt the global AI landscape by delivering robust performance at substantially reduced computational costs.

Preview Of V4 LLM And Its Enhanced Features

The V4 model is available in “pro” and “flash” versions, designed for different deployment scales. It is open-source, allowing developers to access, run and modify the model. Neil Shah, Vice President of Research at Counterpoint Research, said the preview demonstrates strong capabilities in agent-based tasks, knowledge processing and inference efficiency. Lower inference cost, the compute required to generate outputs, remains a key factor in reducing deployment expenses.

Competitive Dynamics And Market Response

DeepSeek’s earlier R1 model intensified competition with global and domestic players, including Nvidia and Google, by highlighting cost-efficient model scaling. While V4 is not expected to deliver the same level of disruption, its release reinforces competition within China’s AI sector. Companies such as Alibaba and ByteDance continue to introduce new models, indicating sustained investment and rapid iteration across the market.

Chip Technology And Implications For AI Sovereignty

Huawei said its AI compute cluster, powered by Ascend processors, supports V4. The extent to which domestic chips are replacing hardware from Nvidia remains unclear, as US export restrictions continue to limit access to advanced semiconductors. Analysts at Counterpoint Research said optimization for Chinese chipmakers, including SMIC and Hua Hong Semiconductor, could support Beijing’s push for greater technological independence.

Market Outlook

DeepSeek’s V4 release highlights ongoing shifts in AI development, with cost efficiency and domestic infrastructure becoming central to competition. Increasing activity among Chinese developers continues to reshape both local and global market dynamics.

Short-Form Video Unleashed: Transforming The Living Room Experience

The Mobile Origins Of A Big-Screen Revolution

Short-form vertical videos, initially designed for smartphone viewing, are increasingly gaining traction on larger screens as viewing habits continue evolving across digital platforms. YouTube said audiences now watch more than 2 billion hours of Shorts content on televisions every month, highlighting the growing role of connected TV devices in short-form video consumption. The figures reflect a broader shift in how viewers engage with mobile-first formats beyond traditional smartphone environments.

Expanding Horizons In The Living Room

According to Kurt Wilms, television has become YouTube’s fastest-growing screen category. The company said integrated recommendations and search functions on smart TV interfaces are increasingly exposing users to Shorts content, even when viewers did not originally intend to watch short-form videos. As a result, living room viewing is becoming a larger part of YouTube’s overall content ecosystem.

Innovative Adjustments For Enhanced Engagement

To support this transition, YouTube has introduced interface changes designed specifically for larger screens. Features, including side-by-side comments and expanded layouts, aim to create a more interactive viewing experience while also improving engagement opportunities for creators. Sarah Ali said the updated viewing experience is intended to help creators expand audience reach across global markets and connected devices.

The Convergence Of Audio And Visual Media

Growth in living room consumption is also extending beyond short-form video into podcasting and long-form creator content. YouTube reported that viewers spent more than 700 million hours watching podcasts on living room devices during 2025, up from 400 million hours the previous year. At the same time, streaming platforms including Netflix are increasing investments in video podcasts and creator-led programming through partnerships with companies such as iHeartMedia, Barstool Sports and Spotify. The trend reflects a broader convergence between mobile-first content formats, streaming television and creator-driven media ecosystems.

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