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Decline in Beer Consumption in Germany: Non-Alcoholic Varieties On The Rise

Beer consumption in Germany is set to decline further in 2024, continuing a long-term downward trend in the country renowned for its beer culture, according to the German Brewers Association, as reported by DPA.

Key Facts:

  • Final sales figures for 2024 are anticipated to be weaker than 2023, which saw the lowest beer sales volume in decades, with only 8.4 billion liters sold.
  • In November 2024, beer consumption fell by 2.1% compared to the same period the previous year, though December’s data has not yet been gathered.
  • Christian Weber, President of the Brewers Association, pointed to factors such as bad weather, inflation, and fluctuations in consumer spending as contributing to the decline in beer sales.

What To Follow 

Amid this decline, many of the approximately 1,500 breweries in Germany are pinning their hopes on non-alcoholic beer varieties to counteract the drop in traditional beer sales.

In 2023, Germans consumed approximately 670 million liters of non-alcoholic beer, with this category accounting for 8.9% of the total beer market by the end of 2024, according to Nielsen data cited by the Brewers Association. Non-alcoholic beer has thus become the third most popular beer type in Germany, after pilsner and lager (helles). This shift toward non-alcoholic options is partly driven by a broader trend toward healthier lifestyles.

The aging population is another contributing factor, with fewer people consuming beer overall, further impacting per capita beer consumption.

Cyprus Residential Market Surpasses €2.5 Billion In 2025 With Apartments Leading the Way

Market Overview

In 2025, Cyprus’ newly built residential property market achieved a remarkable milestone, exceeding €2.5 billion. Data from Landbank Analytics indicates robust activity countrywide, with newly filed contracts reaching 7,819, including off-plan developments. This solid performance underscores the market’s resilience and dynamism across all districts.

Transaction Breakdown

The apartment sector clearly dominated the market, constituting 81.6% of transactions with 6,382 deals valued at €1.77 billion. In contrast, house sales represented a smaller segment, encompassing 1,437 transactions and generating €737.9 million. The record-high transaction was noted in Limassol, where an apartment sold for approximately €15.2 million, while the priciest house fetched roughly €6.2 million.

Regional Analysis

Nicosia: The capital recorded steady domestic demand with 2,171 new residential transactions. Apartments accounted for 1,836 deals generating €349.6 million, compared to 335 house transactions worth €105.5 million, anchoring Nicosia as a core market with average values of €190,000 for apartments and €315,000 for houses.

Limassol: As the island’s principal investment center, Limassol led overall activity with 2,207 transactions. Apartments dominated with 1,936 sales generating €824.1 million, while 271 house transactions added €157.9 million. The district enjoyed premium pricing, with apartments averaging over €425,000 and houses around €583,000.

Larnaca: This district maintained robust activity with a total of 2,020 transactions. The apartment segment realized 1,770 transactions worth €353 million, and houses contributed 250 deals valued at €96.3 million. Average prices hovered near €200,000 for apartments and €385,000 for houses, positioning Larnaca within the mid-market bracket.

Paphos: With a more balanced mix, Paphos completed 1,078 transactions. Ranking second in overall value at €503.2 million, the district saw house sales generate €287.8 million and apartments €215.4 million. Consequently, Paphos achieved the highest average house price at approximately €710,000 and an apartment average of €320,000, emphasizing its premium housing profile.

Famagusta: Distinguished by lower transaction volumes, Famagusta was the sole district where house sales outnumbered apartment deals. Out of 343 transactions, 176 involved houses (yielding €90.4 million) and 167 were apartments (at €32.4 million). The segment’s average prices were about €194,000 for apartments and over €513,000 for houses, signaling its focus on holiday residences and coastal developments.

Sector Insights and Forward View

Commenting on the report, Landbank Group CEO Andreas Christophorides remarked that the analysis demonstrates an ecosystem where apartments are the cornerstone of the real estate market. He emphasized, “The apartment sector is not merely a trend; it is the engine powering the country’s real estate market.” Christophorides also highlighted the diverse regional dynamics: Limassol leads in apartment pricing, Paphos commands premium house prices, Nicosia remains pivotal to domestic demand, Larnaca sustains competitive activity, and Famagusta caters to holiday home buyers.

In a market characterized by these varied profiles, informed monitoring of regional and sector-specific dynamics is crucial for investors aiming to make targeted and strategic decisions.

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