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Decentralized Social Media App Own Launches Amid TikTok Exit Deadline

As TikTok faces an impending U.S. operational deadline, a new decentralized social media platform, Own, has entered public beta. This initiative arrives as a strategic response to market shifts, offering a comprehensive alternative for content creators and users alike.

Forging a New Path With Blockchain Innovation

Own distinguishes itself by incorporating blockchain technology into its core framework, harnessing a token-based economy to reward content creators without imposing restrictive follower or post thresholds. The platform’s unique model enables creators to earn revenue irrespective of geolocation, fostering a more equitable environment for monetization.

Leadership With a Proven Track Record

Developed by industry veterans Amir Kaltak (CEO) and Katia Zaitsev (COO), the app benefits from their extensive experience, including the co-founding of the web3 company Lexit. Additionally, Sarah Mick (CCO) brings valuable insights from her tenure at major dating apps such as Tinder and Bumble. This leadership team underpins Own’s commitment to redefining content monetization and ownership.

Revolutionary Token Economy and Monetization Strategy

At the heart of Own’s system is the $OWN Token, awarded based on video engagement and fully tradeable on the open market. Kaltak emphasizes that this approach not only democratizes revenue sharing but also introduces consistent market demand, ensuring long-term price resilience. The platform sets a new standard, charging creators only minimal fees on tipping, sponsorship, and in-app commerce, a stark improvement compared to traditional platforms like TikTok.

Enhanced Monetization Features and Global Reach

Creators on Own could earn up to 50% more than on other platforms. With lower deductions on tips, sponsorships, and Own Shops, the platform maximizes revenue retention—for instance, creators keep 95% of their earnings from in-app sales. Additional revenue streams, such as content licensing, are supported by blockchain-verified ownership, allowing fair resale deals to brands.

User Engagement and Community Governance

The innovative ranking system empowers viewers to upvote or downvote content, similar to Reddit, allowing high-engagement posts to gain greater exposure. This community-driven oversight not only democratizes content visibility but also reinforces the platform’s commitment to fair play and transparency.

Looking Ahead: Strategic Rollouts and Market Impact

Own is slated to roll out monetization features by the third quarter, with its e-commerce component, Own Shop, following in beta later in the year. With nearly 40,000 users already on the waitlist and over $5 million raised from notable investors, Own is well-positioned to disrupt social media dynamics globally.

The convergence of decentralized technology and equitable monetization marks a significant evolution in the digital content landscape, challenging incumbent platforms to rethink their revenue models while enhancing creator empowerment at scale.

Airbnb Unveils Reserve Now, Pay Later Option For U.S. Guests

Introduction

Airbnb has introduced an innovative payment solution designed to enhance user flexibility for U.S. travellers. The new “Reserve Now, Pay Later” feature enables users to secure a booking without an upfront payment, offering a streamlined cancellation process should plans change.

Flexible Payment Terms

This new option applies to listings that feature either flexible or moderate cancellation policies. Under a flexible policy, guests can cancel their reservation up to 24 hours before check-in, while a moderate policy offers no-fee cancellations until five days prior to arrival.

Payment Timing and Reminders

Regardless of the cancellation window, guests are obligated to complete the full payment before the expiration of the free cancellation period. Airbnb ensures a smooth experience by sending timely payment reminders to avoid any last-minute issues.

Evolution of Airbnb’s Payment Solutions

This initiative builds on Airbnb’s previous forays into flexible payment structures. In 2018, the company offered a partial upfront payment model, and more recently, a collaboration with Klarna enabled guests to pay in four installments over six weeks. Such strategic advancements demonstrate Airbnb’s commitment to adapting and refining its payment solutions to meet evolving consumer demands.

Consumer Insight Driving Innovation

Airbnb’s decision to launch the “Reserve Now, Pay Later” feature reflects robust consumer demand, with recent surveys indicating that 55% of respondents prefer flexible payment options. Additionally, 42% noted missed opportunities due to payment complexities when coordinating with travel companions, underlining the need for simplified financial arrangements.

Conclusion

By enhancing payment flexibility, Airbnb not only broadens its appeal but also addresses critical customer pain points, reinforcing its position as a leader in the evolving travel market. This initiative exemplifies how strategic innovation can drive customer satisfaction in an increasingly competitive landscape.

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