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Cyta’s Strategic Triumph: BlueMed Launch Bolsters Cyprus As A Digital Connectivity Hub

Cyta has achieved a significant milestone with the landing of the BlueMed submarine cable at its Geroskipos facility. This advancement marks more than just an operational success for the company—it heralds a transformative shift in Cyprus’s international connectivity and digital infrastructure.

Connecting Italy To India With Unmatched Performance

The BlueMed cable, engineered by Italy’s Sparkle in collaboration with Google and other prominent global partners, forms a critical link in a comprehensive underwater network. Spanning routes from Italy to the Mediterranean, the Near East, and India, the cable delivers impressive high-speed data transfer and low latency, reinforcing seamless digital integration across Europe, the Middle East, and Africa.

Government Endorsement And Strategic Investment

A decision by the Cabinet on July 14, 2025, granted Cyta the requisite authorization to operate the BlueMed system. This government-backed mandate underscores Cyprus’s burgeoning role as a strategic telecommunications node in the Eastern Mediterranean, laying the groundwork for significant future investments and expanding the island’s digital ecosystem.

Positioning Cyprus As A Digital Gateway

Prominent figures at Cyta have underscored the importance of this development. Mr. Giorgos Metzakis, Senior Director of Commercial Management, emphasized that the BlueMed integration is a pivotal step in enhancing the island’s international connectivity, thereby attracting new investments. In parallel, Mr. Giorgos Malekidis, Senior Director of Technology and Information Systems, highlighted that this achievement further solidifies Cyprus’s status as a central hub for connectivity in the region.

Visual insights into the BlueMed installation:

Cyta BlueMed Installation

Mercedes-Benz Posts Higher Profit Despite China Slowdown

Mercedes-Benz reported stronger-than-expected second-quarter results, lifting its shares on Tuesday despite mounting pressure from Chinese automakers and a weaker outlook for sales and revenue.

The earnings provided a boost for Europe’s auto sector, where manufacturers continue to grapple with tariffs, softer demand and intensifying competition from Chinese rivals. Volkswagen, Mercedes-Benz and BMW have all accelerated restructuring efforts in response.

Cost Discipline Lifts Quarterly Profit

Mercedes-Benz shares rose as much as 5.9% following the results before trimming gains to trade 3.5% higher by 1118 GMT. The company reaffirmed its profit margin guidance for its core passenger car business after reporting an adjusted return on sales of 4.0% for the second quarter, above market expectations and within its 3% to 5% target range.

“In an environment where some automakers are ringing alarm bells on their competitive positioning, Mercedes delivered a clear and confident message,” Morningstar analyst Rella Suskin said.

Second-quarter operating profit increased 22% to €1.5 billion ($1.7 billion), despite a 3% decline in revenue. Lower administrative and research and development costs, together with strong performances from the financial services and vans divisions, supported earnings, while the results also included a €131 million gain related to the planned sale of leasing subsidiary Athlon.

China Remains The Key Pressure Point

Despite stronger profitability, Mercedes continues to face a challenging market environment. Sales in China fell 30% during the second quarter, prompting the company to abandon earlier expectations for stable car sales and group revenue. It now expects both to decline slightly from a year earlier.

BMW also lowered its outlook in June following a deeper-than-expected slowdown in China, highlighting the pressure facing Germany’s premium carmakers. At the same time, Mercedes said Chinese manufacturers are increasingly expanding into European markets, although Chief Executive Ola Kaellenius said their focus remains on higher-volume segments rather than the premium market.

“But that is not a reason to sit back and be relaxed,” he said.

Manufacturing Shift Continues

Mercedes is also reshaping its manufacturing footprint. The company said its German factories will undergo a more aggressive push toward leaner production, although it declined to provide further details while talks with labour representatives continue. Production is also being expanded in lower-cost Eastern European locations, including Hungary, where the company is increasing capacity at its Kecskemet plant, as well as in Poland.

Chief Financial Officer Harald Wilhelm said the full-year margin for the passenger car division is expected to come in at the lower end of the company’s guidance range, reflecting a higher share of electric vehicle sales in Europe, which remain more expensive to produce and continue to weigh on profitability.

“We must continue to work flat out to reduce costs so that we can remain competitive on the prices of our products,” Kaellenius said.

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