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Cyta Reports On Its Socio-Economic Impact

Breaking New Ground In Corporate Transparency

Cyta’s Chief Operating Officer, Nicos Stylianou, recently unveiled the company’s pioneering True Value assessment, underscoring its extensive influence on the Cypriot economy and society. This initiative extends beyond traditional connectivity, reflecting Cyta’s longstanding role as a critical driver in both development and daily life in Cyprus.

Embracing A Holistic Methodology

To address growing expectations for corporate transparency, Cyta adopted the True Value methodology, a framework based on international standards that evaluates economic, social, and environmental impact. The assessment measures factors such as technology investments, tax contributions, job creation, and sustainability practices to provide a clearer view of the company’s overall footprint.

Economic And Social Impact Quantified

Stylianou noted that while conventional financial statements focus on revenue and profitability, the True Value framework translates wider social and economic effects into measurable financial terms. The assessment includes elements such as employee training, social responsibility initiatives, and environmental impact alongside traditional business metrics.

A Testament To National Development

According to the report, Cyta generated and retained more than €551 million in value within Cyprus in 2024. The company’s network of around 3,000 employees and partners supports critical infrastructure and services, including household connectivity, education, and business operations.

Investing In The Future

Stylianou also highlighted continued investment in digital infrastructure, green energy, and digital skills development. These initiatives are intended to support long-term innovation, attract investment, and strengthen employment opportunities in the local economy.

A Model Of Accountability And Trust

At its core, the True Value framework is a declaration of accountability. By transparently mapping its full spectrum of contributions, Cyta not only fortifies public trust but also sets the stage for responsible decision-making in an era of rapid technological change. According to Stylianou, “The value of an organisation is reflected in what returns to society and remains in the country.” This is a principle that resonates at every level of Cyta’s operations.

Conclusion

Through continued investment and operational development, Cyta remains a significant part of Cyprus’s digital and economic infrastructure. The company says its focus on measurable social and economic value will guide future decision-making as the telecom sector evolves.

EU Services Production Grows As Information And Communication Lead

Services production continued to expand across the European Union in August 2026, with information and communication recording the strongest annual growth. However, performance varied significantly between industries and member states, while Cyprus reported a mixed picture, with business services expanding and hospitality-related activities declining.

Information And Communication Leads Sector Growth

Compared with August 2025, services production increased by 5.9% in the euro area and 5.8% across the EU in information and communication. Transportation and storage also recorded growth, rising by 2.1% and 1.9%, respectively.

Real estate activities increased by 1.6% in the euro area and 1.1% in the EU. Professional, scientific and technical activities grew by 1% in both areas, while administrative and support services advanced by 1.1% and 1.3%.

Accommodation and food services was the only major sector to record an annual decline, falling by 0.1% in both the euro area and the EU.

The monthly figures were more mixed. Information and communication remained the strongest performer, increasing by 1.2% in the euro area and 1% across the EU. Real estate activities rose by 0.4% and 0.9%, respectively, while transportation and storage edged up 0.1% in the euro area but declined by 0.2% in the EU.

Administrative and support services recorded modest gains of 0.2% in the euro area and 0.1% in the EU. Accommodation and food services fell by 0.3% and 0.4%, while professional, scientific and technical activities declined by 0.8% and 0.9%, respectively.

Slovakia And Greece Record Strongest Annual Growth

Romania recorded the largest monthly increase in services production, at 5.2%, followed by Malta at 1.8% and Portugal at 1.7%. Luxembourg experienced the steepest decline, with output falling by 5.1%, followed by Bulgaria at 2.3% and Denmark at 1.9%.

On an annual basis, Slovakia led with growth of 10%, followed by Greece at 9.3% and Malta at 7.5%. Hungary recorded the weakest performance, with services production declining by 5.6%. Denmark fell by 5.3%, while Italy recorded a smaller decrease of 0.3%.

Cyprus Sees Growth In Business Services But Weakness In Hospitality

Cyprus’ latest figures show a similar divide between expanding business services and weaker hospitality-related activities. According to the Statistical Service of Cyprus (Cystat), professional, scientific and technical activities recorded the strongest annual growth among the covered sectors in the second quarter of 2026, increasing by 3.4%.

Transportation and storage and information and communication both grew by 2.1%, while real estate activities rose by 1.6%. In contrast, accommodation and food services declined by 3.1% year on year, and administrative and support services fell by 2.2%.

First-half results were more favourable for several sectors. Between January and June, professional, scientific and technical activities grew by 3.5%, transportation and storage by 2.8%, real estate by 2.1% and information and communication by 1.3%.

Nevertheless, administrative and support services contracted by 1% over the six-month period, while accommodation and food services declined by 0.7%.

How Cyprus’ Figures Differ From Eurostat’s Data

The Eurostat and Cystat figures measure different aspects of economic activity and are not directly comparable. Eurostat’s services production index tracks changes in the volume of output, whereas Cystat’s Turnover Value Index for Services and Transport measures the value of sales at current prices.

The reporting periods also differ: Eurostat’s figures cover August, while the cited Cypriot data relate to the second quarter and first half of 2026.

Cystat transmits services production data to Eurostat but does not yet publish a separate national production index. Turnover figures therefore remain the main publicly available national indicator for the sector.

Taken together, the data point to continued growth in several of Cyprus’ business-oriented services, alongside persistent pressure on accommodation, food and administrative support activities.

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