Breaking news

CySEC’s 2025 Supervisory Priorities: AI, Fin-fluencers, And Compliance Mandates

by THEFUTURE.TEAM

February 13, 2025

The Cyprus Securities and Exchange Commission (CySEC) has outlined its supervisory priorities for 2025, focusing on emerging regulatory challenges and the evolving financial landscape. Key areas of attention will include artificial intelligence (AI), financial influencers (fin-fluencers), and compliance within fund management operations.

Focus On AI And Fin-fluencers

CySEC aims to adapt to the growing impact of AI on financial markets, as well as the influence of online financial promoters (fin-fluencers). With an increase in supervised entities, now at 834, the regulator is setting stricter compliance expectations for firms. Dr. George Theocharides, CySEC Chairman, emphasized that the supervisory priorities will guide regulated entities to enhance governance, and risk management, and address emerging market risks such as AI adoption and online financial promotions.

Follow THE FUTURE on LinkedIn, Facebook, Instagram, X and Telegram

Digital Operational Resilience And MiCA

A major part of the 2025 agenda is the implementation of the Digital Operational Resilience Act (DORA) and the Markets in Crypto-Assets Regulation (MiCA). These regulations aim to strengthen investor protection and ensure market stability. Firms will be required to review their policies, revise internal governance structures, and improve risk management frameworks to comply with these new requirements.

ESG And Technology Investment

ESG compliance remains a critical priority for CySEC in 2025. Firms will need to establish robust sustainability practices and improve reporting and disclosure standards. Additionally, investment in technology will be essential to enhance ICT risk management and ensure operational resilience. CySEC plans to issue circulars and technical documentation to clarify expectations for DORA and MiCA adherence.

Stakeholder Engagement And Interim Reviews

To assist firms in meeting these expectations, CySEC will host workshops and webinars to engage directly with stakeholders. These events will provide practical guidance for compliance and foster a culture of proactive regulation. Interim reviews will also be conducted to assess firms’ progress and provide feedback for continued compliance.

Conclusion

CySEC’s 2025 supervisory agenda reflects its commitment to maintaining market integrity, safeguarding investors, and ensuring that firms can successfully navigate the evolving regulatory landscape. By focusing on AI, fin-fluencers, and sustainable growth, CySEC aims to build a more resilient and transparent financial sector in Cyprus.

The Future Forbes Realty Global Properties

TikTok Launches In-App Travel Booking Platform In The US

Introducing TikTok GO

TikTok has unveiled TikTok GO, a groundbreaking travel booking platform available exclusively in the U.S. for users aged 18 and older. This strategic innovation allows users to discover hotels, attractions, and experiences directly through the app, seamlessly integrating travel discovery with transaction capabilities.

Innovation In Travel Discovery

TikTok GO combines video content, search functions and location-based pages to surface travel recommendations inside the platform. Users can review listings, check availability and complete bookings without leaving the app. Building on the expansion of TikTok Shop, the launch reflects TikTok’s wider strategy of integrating commerce into its content ecosystem.

Strategic Partnerships And Revenue Opportunities

Partnerships with travel companies, including Booking.com, Expedia, Viator, GetYourGuide, Tiqets and Trip.com, power the new platform. Creators participating in the programme can earn commissions by linking content directly to travel bookings and promotional campaigns. Additional monetisation opportunities created through the platform further expand TikTok’s commercial ecosystem.

Competitive Dynamics In The Digital Space

TikTok GO broadens the company’s presence beyond social media and entertainment into travel discovery and booking services. Direct competition with platforms such as Google is expected to intensify, particularly in search and location-based travel recommendations. Relationships with travel companies that also compete in booking and discovery markets add another layer to TikTok’s broader expansion strategy.

Evolving The Digital Travel Experience

Adam Presser, CEO of TikTok USDS Joint Venture, encapsulated the new initiative by stating, “Every day on TikTok, millions of people discover where to eat, where to stay, and what to do next. TikTok GO connects that moment of inspiration directly to the businesses behind it, and that’s good for creators, good for local businesses, and good for communities.” This move builds on TikTok’s previous in-app booking experiments, including its 2022 collaboration with Ticketmaster for event ticket sales, further underlining the company’s commitment to integrating commerce within its digital ecosystem.