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CySEC Warns Investors Over Unlicensed Financial Platforms

Unregulated Platforms Under Scrutiny

The Cyprus Securities and Exchange Commission (CySEC) has issued an urgent advisory concerning the operations of two online platforms—greymax.net and finotivefunding.com—which lack the necessary authorization to offer investment services under Cypriot law. These platforms operate without affiliation to any licensed entity, thus existing outside the stringent regulatory framework mandated by Article 5 of Law 87(I)/2017.

Investor Due Diligence Imperative

CySEC’s warning underscores the risks associated with engaging with unregulated entities. The commission emphasizes that greymax.net and finotivefunding.com are not subject to the oversight required for regulated investment firms. To mitigate potential exposure to fraud and unauthorized financial practices, investors are strongly advised to confirm the legitimacy of any investment partner by consulting the regulator’s official website at www.cysec.gov.cy, where a comprehensive registry of licensed firms and ongoing investor alerts are readily available.

Safeguarding Market Integrity

This proactive alert reflects CySEC’s broader commitment to enhancing market transparency and protecting retail investors from the pitfalls associated with unregulated operators. In an era where online trading platforms increasingly shape the investment landscape, such measures play a crucial role in fostering a secure and reliable financial ecosystem.

Amazon Deepens Prime Video Shopping With New X-Ray And Lens Features

Amazon is adding new shopping features to Prime Video, allowing viewers to discover products connected to thousands of titles through its existing X-Ray experience.

The company is also introducing “Shop the Scene,” powered by its Lens visual search technology, alongside updates designed to connect video content more directly with shopping.

From Viewing To Shopping

The new tools build on Shop the Show, launched last year through Amazon’s mobile shopping app. Previously, viewers had to search for “shop the show” to find products related to a program.

Now, X-Ray users can open a Shop tab directly from Fire TV to see products associated with the title. Purchases are completed through the Amazon Shopping app, which can recognize the content being watched and open a synchronized product feed.

The app can also identify what is playing and take viewers directly to a storefront, removing the need for a separate search.

Amazon Targets Shoppable Streaming

Amazon is joining a broader push to combine entertainment and commerce. YouTube offers creator merchandise and shoppable connected-TV ads, while Peacock has tested shoppable programming through Must ShopTV.

Roku has enabled shopping through its remote, while Disney has experimented with shoppable television across Disney+, Hulu and ESPN.

Shop The Scene Uses Visual Search

“Shop the Scene” uses Amazon Lens to identify products or similar items based on what appears on screen, including clothing and home decor.

Exact matches will not always be available because some costumes and other items are custom-made, high-end or unavailable through Amazon sellers. The feature can instead help viewers find similar products or recreate a particular style.

Shop the Scene is available on iOS and Android in the U.S. across more than 600 titles. Meanwhile, Shop the Show is expanding from 1,300 titles to more than 8,000, including Prime Originals, selected licensed content and live sports.

For Amazon, the changes bring shopping closer to the viewing experience, potentially creating another way to generate commerce from Prime Video’s audience.

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