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Cyprus Trails EU In Digital Reading Despite Growth

Digital Reading Trends in Europe

New data from Eurostat show that 7.87% of internet users in Cyprus purchased e-books or audiobooks in 2025. The figure remains below the EU average of 9.5%, but reflects year-on-year growth as digital formats continue to influence reading habits across Europe.

Cyprus’ Steady Progress

Cyprus recorded an increase of 4 percentage points compared with the previous year. The rise indicates a gradual shift toward digital media consumption, supported by wider access to online platforms and changing user preferences.

Comparative EU Benchmarks

Higher adoption rates were recorded in Ireland at 24.5%, Denmark at 22.5%, and Croatia at 21.0%. Lower levels were observed in Hungary, Italy, Slovenia, and Latvia, where adoption remained below 5%, illustrating variation across the EU.

Growth Leaders And Declining Markets

Croatia recorded the largest increase, rising by 16 percentage points year on year. Additional growth was reported in Greece at 7.2 percentage points and Germany at 3.7 percentage points. At the same time, declines were observed in Finland, Portugal, and Malta, indicating uneven adoption trends across markets.

Looking Ahead

Digital reading and audio content consumption continue to expand across Europe. For Cyprus, recent growth suggests increasing engagement with digital formats, while the gap with higher-adoption markets remains a key benchmark for further development.

Eurobank Launches First UPI Cross-Border Payment From Greece To India

Eurobank has launched its first cross-border payment from Greece to India through the Unified Payments Interface (UPI), marking a new step in the bank’s international expansion and its strategy to strengthen financial ties between Europe and India.

The transaction, completed in cooperation with NPCI International, follows the launch of Eurobank’s new payment service. The inaugural payment was made in the presence of India’s Commerce and Industry Minister Piyush Goyal, Eurobank Chief Executive Fokion Karavias and senior executives from NPCI International.

A Strategic Bet On India’s Digital Payments Ecosystem

According to Eleftherios Vlachogiannis, Eurobank’s head of transaction banking, the service currently supports outgoing payments by Indian citizens living in Greece to recipients in India, representing the first phase of a broader collaboration with NPCI International.

UPI is operated by NPCI International. By integrating the system into its e-banking platform and mobile app, Eurobank enables customers to make real-time transfers.

“The most important aspect is the philosophy behind the initiative,” Vlachogiannis said. “Instead of creating another closed payment system, we are integrating mature and internationally recognised payment ecosystems into the bank’s services so customers enjoy a simple, secure and modern transaction experience.”

He added: “Innovation creates value when it delivers a genuine benefit for the customer.”

Building A Financial Bridge Between Europe And India

The UPI launch follows Eurobank’s opening of a representative office in Mumbai, making it the first Greek and Cypriot bank with a physical presence in India. The bank has also expanded its presence through the India-Greece-Cyprus Business and Investment Council, a technology centre in Pune and partnerships with Indian institutions.

Vlachogiannis said India’s economic growth and closer ties with the European Union support the bank’s long-term strategy. He also pointed to progress in negotiations on the EU-India Free Trade Agreement.

Mumbai Office Serves As A Regional Business Hub

Eurobank’s Mumbai office supports businesses seeking to establish operations between India, Greece, Cyprus and the wider European market. It provides access to banking services, business networks and market support.

For Greek companies expanding into India, the bank offers international payments, foreign exchange management, trade finance and supply chain finance. Indian businesses investing in Greece, Cyprus or elsewhere in the European Union can also access financing and corporate banking services through Eurobank.

Aiming To Strengthen The India-Europe Corridor

Looking ahead, Eurobank said it will continue investing in technology, international payments, trade finance and partnerships with Indian organisations.

“Our ambition is to act not only as a banking services provider but also as a strategic partner for businesses and investors seeking to benefit from the opportunities created by this dynamic market,” Vlachogiannis said.

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