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Cyprus Tourism Surges to New Heights in 2024 With Over 4 Million Visitors and €3.2 Billion in Revenue


Record-Breaking Performance Amid Global Challenges

Cyprus has achieved a historic milestone in its tourism sector during 2024, welcoming over 4 million visitors and generating revenues exceeding €3.2 billion. This robust performance comes despite notable geopolitical instability in the Middle East and easing economic pressures in Europe, underscoring the resilience and strategic adaptability across the island’s hospitality industry.

Strong Recovery and Resilient Growth

The Cyprus Hoteliers Association (Pasyxe) reported an impressive 5.1% increase in arrivals from 2023, reaching 4,040,200 visitors. Revenues escalated by almost 20% compared with pre-pandemic figures, with contributions to GDP climbing to 18.3% and employment surpassing 62,000 jobs. This turnaround sharply contrasts with the precipitous decline during the pandemic years, highlighting a proactive recovery strategy embodied in increased connectivity and targeted marketing initiatives.

Diversification and Market Expansion

Key markets remained robust, with the United Kingdom leading the influx of tourists at approximately one third of total arrivals. Significant contributions also came from Israel, Poland, Germany, and other European nations, complemented by a renewed strength in Scandinavian tourism driven by sustainable and thematic travel options. Strategic investments in air links with Poland and Germany have further cemented market diversification, creating a balanced demand profile throughout the year.

Enhanced Connectivity and Seasonal Extension

An extension of the tourist season proved pivotal, with October, November, and December posting record figures. Improved air connectivity and expanded routes have not only boosted winter arrivals—evident in enhanced capacity at key hubs like Paphos—but also contributed to higher overall occupancy rates. Gross annual occupancy in 2024 reached 53.5% across accommodations, well above previous years’ levels, confirming the efficacy of these initiatives.

Diverse Tourism Segments and Future Challenges

Beyond traditional leisure tourism, Cyprus has successfully grown specialized segments including sports, health and wellness, religious events, and wedding tourism. The island has also emerged as a competitive venue for international conferences and cruise itineraries. Nevertheless, challenges persist, particularly in addressing unlicensed rental practices, managing staff shortages, and curbing competitive pressures from regions with lower operating costs. Pasyxe’s renewed focus on modernizing frameworks—from green taxation to advanced connectivity—aims to secure long-term industry stability.

Strategic Outlook

Looking ahead, Cyprus is set to update its national tourism strategy to 2035. By integrating sustainable practices, digital innovation, and targeted market diversification, the island aims to consolidate its position as a premier year-round destination. Senior industry leaders, such as Pasyxe President Thanos Michaelides, emphasize that leveraging artificial intelligence, streamlining operations, and pursuing infrastructural enhancements are essential steps in navigating the complexities of the post-pandemic era.


Cyprus President Champions Domestic Defence Industry For National Security And Economic Growth

Government Commitment To Strengthen National Defence

The President of the Republic, Nikos Christodoulidis, reaffirmed the government’s intention to enhance the country’s deterrence capabilities while expanding the potential of the domestic defense industry. Speaking during a high-level meeting at the Presidential Palace with members of the Cyprus Defence Industry Council, he outlined a strategy that connects national security priorities with long-term economic development.

Performance Assessment And Strategic Objectives

In the presence of Defence Minister Vasilis Palmas, the meeting focused on evaluating the achievements of the council one year following its establishment and delineating the path ahead. The President recalled, “Last year, we decided to institutionalize the Cyprus Defence Industry Council. Today, we review our targets and assess what has been achieved and what remains pending. We discussed the need for a registry of Cypriot companies. It is crucial to amplify the international presence of our enterprises. I remain deeply confident in your capabilities,” emphasizing a performance-driven approach aimed at enhanced operational transparency and market expansion.

Positioning The Industry As A New Economic Pillar

President Christodoulidis expressed his firm belief that the Cypriot defence industry could emerge as a significant economic driver. He described it as a “promising new pillar” for the nation’s economy, bolstered by European initiatives such as the SAFE framework, supplementary equipment procurement plans from third countries, and participation in international trade exhibitions. Such strategies, he noted, open up further opportunities for local businesses to integrate into the global arms market.

International Outreach And Future Economic Impact

The President also pledged active support at an international level, citing his positive response to an invitation to Athens to engage in initiatives aimed at enhanced exposure and collaboration. He was confident that the industry’s contribution could realistically reach a double-digit share of Cyprus’ GDP in the coming years, a target he described as not only ambitious but entirely attainable given current capabilities.

Clear Vision For Measurable Progress

Concluding the meeting, President Christodoulidis reaffirmed his commitment: “I am fully aware of your potential. This is an emerging sector critical to both our economic future and our national security. Today, I expect us to review our concrete achievements, address the areas requiring improvement, and steer this initiative toward even greater success.” This decisive call for accountability and action underscores a broader strategic agenda that intertwines national defence imperatives with forward-looking industrial and economic policies.

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