Breaking news

Cyprus Tourism Strategy: European Vision for Sustainable Transformation

European Strategic Initiative

On Monday, Cyprus Deputy Minister for Tourism, Kostas Koumis, met in Nicosia with European Commissioner for Sustainable Transport and Tourism, Apostolos Tzitzikostas. The central agenda of the discussion was the forthcoming European tourism strategy, now under development, which is expected to shape tourism policy across the continent.

A Decade of Tourism Resilience and Growth

During the meeting, both officials underscored the enduring significance of tourism to Cyprus’s economy, highlighting the sector’s performance from 2019 to the present. They paid particular attention to the impacts of the pandemic and recent geopolitical tensions on the industry, emphasizing the resilient nature of tourism in mitigating economic challenges.

Blueprint for a Sustainable and Digital Future

The strategy, initiated by Commissioner Tzitzikostas and scheduled for presentation in 2026, has been designed after extensive consultations with all key stakeholders. Anchored in the European Council’s Strategic Agenda 2030, the framework addresses critical issues including environmental and social sustainability, smart tourism through digital transformation, destination management resilience, accessibility and inclusion, support for SMEs and start-ups, skill development, and the integration of transportation systems with a unified European identity.

Cyprus at the Forefront

Deputy Minister Koumis affirmed that the Cypriot government is actively implementing measures aligned with the European Tourism 2030 strategy. Focused on the green transition and digital transformation, these initiatives underscore Cyprus’s commitment to embracing forward-thinking policies that drive both economic growth and sustainability.

Upcoming Milestones

Looking ahead, both officials exchanged views on the upcoming Informal Ministerial Tourism Meeting scheduled for 16-17 April 2026 in Cyprus. During Cyprus’s presidency of the European Union, further consultations will be conducted, culminating in the submission of Council Conclusions for the Competitiveness Sector in May 2026. This process sets the stage for the adoption of an updated Tourism Agenda 2030, tailored to meet the contemporary needs of EU member states.

Mercedes-Benz Posts Higher Profit Despite China Slowdown

Mercedes-Benz reported stronger-than-expected second-quarter results, lifting its shares on Tuesday despite mounting pressure from Chinese automakers and a weaker outlook for sales and revenue.

The earnings provided a boost for Europe’s auto sector, where manufacturers continue to grapple with tariffs, softer demand and intensifying competition from Chinese rivals. Volkswagen, Mercedes-Benz and BMW have all accelerated restructuring efforts in response.

Cost Discipline Lifts Quarterly Profit

Mercedes-Benz shares rose as much as 5.9% following the results before trimming gains to trade 3.5% higher by 1118 GMT. The company reaffirmed its profit margin guidance for its core passenger car business after reporting an adjusted return on sales of 4.0% for the second quarter, above market expectations and within its 3% to 5% target range.

“In an environment where some automakers are ringing alarm bells on their competitive positioning, Mercedes delivered a clear and confident message,” Morningstar analyst Rella Suskin said.

Second-quarter operating profit increased 22% to €1.5 billion ($1.7 billion), despite a 3% decline in revenue. Lower administrative and research and development costs, together with strong performances from the financial services and vans divisions, supported earnings, while the results also included a €131 million gain related to the planned sale of leasing subsidiary Athlon.

China Remains The Key Pressure Point

Despite stronger profitability, Mercedes continues to face a challenging market environment. Sales in China fell 30% during the second quarter, prompting the company to abandon earlier expectations for stable car sales and group revenue. It now expects both to decline slightly from a year earlier.

BMW also lowered its outlook in June following a deeper-than-expected slowdown in China, highlighting the pressure facing Germany’s premium carmakers. At the same time, Mercedes said Chinese manufacturers are increasingly expanding into European markets, although Chief Executive Ola Kaellenius said their focus remains on higher-volume segments rather than the premium market.

“But that is not a reason to sit back and be relaxed,” he said.

Manufacturing Shift Continues

Mercedes is also reshaping its manufacturing footprint. The company said its German factories will undergo a more aggressive push toward leaner production, although it declined to provide further details while talks with labour representatives continue. Production is also being expanded in lower-cost Eastern European locations, including Hungary, where the company is increasing capacity at its Kecskemet plant, as well as in Poland.

Chief Financial Officer Harald Wilhelm said the full-year margin for the passenger car division is expected to come in at the lower end of the company’s guidance range, reflecting a higher share of electric vehicle sales in Europe, which remain more expensive to produce and continue to weigh on profitability.

“We must continue to work flat out to reduce costs so that we can remain competitive on the prices of our products,” Kaellenius said.

Aretilaw firm
Uol
eCredo
The Future Forbes Realty Global Properties

Become a Speaker

Become a Speaker

Become a Partner

Subscribe for our weekly newsletter