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Cyprus Tourism Sector Sets Record in 2025, Fueling Economic Growth

Record Contribution To GDP

Cyprus’ tourism sector increased its contribution to national GDP to 14% in 2025, up from 13.1% a year earlier, according to official figures. Deputy Tourism Minister Kostas Koumis said the industry continued to play a central role in supporting overall economic growth.

Surging Tourist Arrivals And Revenue

The annual report reveals that tourist arrivals surpassed 4.5 million for the first time, marking a 12.2% year-on-year increase and a 41.6% jump over three years. Simultaneously, revenues saw a sharp rise, climbing 15.3% year-on-year and 51.1% over the three-year span to reach an impressive €9.9 billion. Enhanced visitor spending was also evident with average per visitor expenditure increasing to €822 and daily spending up 7.2% to €99.5.

Strength Amid Global Challenges

The average length of stay declined by about 4% to 8.27 days. Despite shorter visits, overall performance remained strong, supported by higher visitor numbers and spending. Projections indicate that overnight stays could reach 18.5 million, up 3.3% from 2024. Officials say tourism performance helped support estimated economic growth of 3.75% in 2025, above the eurozone average.

Strategic Investments And Future Outlook

Authorities launched 13 incentive schemes in 2025, including four supported through the Recovery and Resilience Plan, mobilizing close to €20 million in investment. Funding focused on upgrading accommodation facilities, restaurants, and traditional retail businesses, while also supporting projects in rural and coastal areas. Additional initiatives targeted health and wellness tourism, diving certification, and digital transition projects aimed at improving competitiveness.

Preparing For A Strategic 2026

Looking ahead, Cyprus expects tourism-related activity to increase further during its Presidency of the Council of the European Union in 2026. Officials estimate that more than 30,000 conference participants will visit the country as part of approximately 250 scheduled events. New legislative proposals related to diving tourism and hospitality operations are also under preparation, alongside cooperation agreements with Israel and Saudi Arabia aimed at strengthening long-term tourism partnerships.

Mercedes-Benz Posts Higher Profit Despite China Slowdown

Mercedes-Benz reported stronger-than-expected second-quarter results, lifting its shares on Tuesday despite mounting pressure from Chinese automakers and a weaker outlook for sales and revenue.

The earnings provided a boost for Europe’s auto sector, where manufacturers continue to grapple with tariffs, softer demand and intensifying competition from Chinese rivals. Volkswagen, Mercedes-Benz and BMW have all accelerated restructuring efforts in response.

Cost Discipline Lifts Quarterly Profit

Mercedes-Benz shares rose as much as 5.9% following the results before trimming gains to trade 3.5% higher by 1118 GMT. The company reaffirmed its profit margin guidance for its core passenger car business after reporting an adjusted return on sales of 4.0% for the second quarter, above market expectations and within its 3% to 5% target range.

“In an environment where some automakers are ringing alarm bells on their competitive positioning, Mercedes delivered a clear and confident message,” Morningstar analyst Rella Suskin said.

Second-quarter operating profit increased 22% to €1.5 billion ($1.7 billion), despite a 3% decline in revenue. Lower administrative and research and development costs, together with strong performances from the financial services and vans divisions, supported earnings, while the results also included a €131 million gain related to the planned sale of leasing subsidiary Athlon.

China Remains The Key Pressure Point

Despite stronger profitability, Mercedes continues to face a challenging market environment. Sales in China fell 30% during the second quarter, prompting the company to abandon earlier expectations for stable car sales and group revenue. It now expects both to decline slightly from a year earlier.

BMW also lowered its outlook in June following a deeper-than-expected slowdown in China, highlighting the pressure facing Germany’s premium carmakers. At the same time, Mercedes said Chinese manufacturers are increasingly expanding into European markets, although Chief Executive Ola Kaellenius said their focus remains on higher-volume segments rather than the premium market.

“But that is not a reason to sit back and be relaxed,” he said.

Manufacturing Shift Continues

Mercedes is also reshaping its manufacturing footprint. The company said its German factories will undergo a more aggressive push toward leaner production, although it declined to provide further details while talks with labour representatives continue. Production is also being expanded in lower-cost Eastern European locations, including Hungary, where the company is increasing capacity at its Kecskemet plant, as well as in Poland.

Chief Financial Officer Harald Wilhelm said the full-year margin for the passenger car division is expected to come in at the lower end of the company’s guidance range, reflecting a higher share of electric vehicle sales in Europe, which remain more expensive to produce and continue to weigh on profitability.

“We must continue to work flat out to reduce costs so that we can remain competitive on the prices of our products,” Kaellenius said.

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