Strengthening Cyprus’ International Tourism Presence
Cyprus is increasing its tourism outreach efforts amid regional tensions that are affecting summer travel demand. Kostas Koumis, Deputy Minister of Tourism, held meetings in key markets, including the United Kingdom. The initiative is part of efforts to maintain demand and strengthen partnerships with international travel operators.
Expanding Market Engagements In Europe
The UK visit began on April 6 and included meetings with tourism industry representatives. Koumis also hosted European journalists in Cyprus as part of a promotional campaign. Additional visits took place in Germany and Poland between March 31 and April 3. Discover Airlines, part of the Lufthansa Group, introduced new routes connecting Larnaca Airport with Frankfurt and Munich.
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Assurance In Uncertain Times
Koumis said Cyprus remains prepared to receive visitors and continues to coordinate with industry partners. He said monitoring demand data remains a priority. Early indicators from the UK market show demand remains relatively stable despite regional developments. Officials said overall losses may be lower than initially expected.
Looking Ahead To A Resilient Summer Season
Summer forecasts remain uncertain due to geopolitical developments. Tour operators continue to maintain most of their scheduled programmes. Hermes Airports reported a 15.3% decline in passenger traffic in March 2026. Authorities are monitoring bookings and demand trends as April progresses.







