Breaking news

Cyprus Tourism: Ayia Napa and Protaras Set to Break Records in 2025

by News Editor

April 26, 2025

Ayia Napa and Protaras are gearing up for an exceptional tourist season in 2025, with efforts suggesting it could be a record-breaking year. The areas have already achieved a modest extension of their tourist season, thanks to a series of strategic collaborations.

Uniting Forces for Greater Impact

Previously viewed as competitors, Ayia Napa and Protaras have joined forces since last year, moving past their differences to leverage combined strengths. Their collaboration with the Famagusta Tourism Board and local stakeholders initiated a high-impact campaign titled “Live Unforgettable Moments”.

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Expanding Reach Through Strategic Campaigns

The campaign’s wide reach is evident as over 14 million advertisements have been disseminated across English, German, and French platforms. These efforts have successfully connected with more than 4.5 million unique users across key markets such as the UK, Germany, Austria, and the Nordics. The positive response, particularly from the British and emerging Polish markets, hints at significant growth potential.

Beyond Advertising: Real Engagement

The collaborative strategy extends beyond advertising. Meetings with key tour operators like Jet2holidays, TUI, and easyJet have been productive, with plans to extend the tourist season until mid-November. Active dialogues are also ongoing with local entertainment venues to maintain operations longer into the year.

For more insights on tourism and real estate trends, check out our article on 2025’s Real Estate Trends in Cyprus.

Sports Tourism: A Driving Force

Sports events have infused significant enthusiasm into the region, bolstering visitor numbers. Notable instances include the international ELITE NEON tournament and the 4th Run for Autism Half Marathon, drawing thousands of participants. These events emphasize the potential of sports tourism in enhancing the area’s brand recognition.

Sustainable and Intelligent Tourism Initiatives

Looking forward, Ayia Napa and Protaras aim to harness advanced technologies like AI to enhance tourist experiences. Initiatives include creating AI-driven guides and virtual tours, enhancing both tourist engagement and infrastructure sustainability.

Ultimately, the goal remains clear: extend the tourist season year-round, offering diverse tourism options from sports to cultural and wellness travel. This strategic push promises to bring lasting benefits to Cyprus’s dynamic tourism landscape.

The Future Forbes Realty Global Properties

Elevating Infant Nutrition: Nara Organics Unveils Premium Organic Formula

by THEFUTURE.TEAM

July 30, 2025

The Origins Of A Vision

When Esther Hallam welcomed her daughter Nara into the world, she immediately confronted a formidable challenge: identifying a trustworthy, high-quality organic infant formula. In a U.S. market dominated by cost-cutting practices—such as the use of skim milk supplemented with oils to meet nutritional standards—Hallam observed a disconnect between established availability and uncompromised quality. Research linking corn syrup to obesity and palm oil to reduced calcium absorption only reinforced her resolve to seek a safer alternative.

Redefining Industry Standards

Frustrated by the limitations of existing options, Hallam devoted seven years to developing an organic, whole-milk formula with the expertise of leading scientists and pediatric nutritionists. Nara Organics distinguishes itself by offering the highest percentage of milk fat of any formula on the U.S. market and a significantly reduced reliance on plant-based oils. The carefully selected blend of organic sunflower, coconut, and rapeseed oils not only meets nutritional needs but also minimizes potential health risks inherent to additives like palm oil, soy, and corn syrup.

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Manufacturing Excellence In Germany

Rather than manufacturing domestically—a decision influenced by previous concerns over Cronobacter contamination in American facilities—Nara Organics leverages the advanced, oxygen-controlled production environment of a German facility, widely regarded as the birthplace of powdered infant formula. Chief Marketing Officer Meika Hollender detailed that their unique manufacturing process, which minimizes oxygen exposure during can sealing, substantially extends shelf life and preserves formula integrity, setting a new standard in infant nutrition.

Strategic Investment And Market Impact

Backed by $32 million from prominent investors including AlleyCorp, BBG Ventures, Corazon Ventures, Gingerbread Capital, and Torch Capital, Nara Organics has also garnered support from high-profile celebrity investors such as Serena Williams, Gina Rodriguez, and Nicky Hilton. This robust investment positions the company at the vanguard of an organic infant formula market projected to grow from $20.7 billion in 2023 to $37 billion by 2032.

Enhancing Consumer Accessibility And Community Commitment

Nara Organics is available for purchase directly via its website, subscription models, and a dedicated mobile app that assists parents in tracking essential aspects of infant care. To underscore its commitment to community well-being, the company is donating over 1,400 cans of formula to the Good+ Foundation, which strives to alleviate multi-generational poverty by providing essential services to under-resourced families.

By merging state-of-the-art production with a commitment to organic, high-quality ingredients, Nara Organics is poised to redefine the benchmarks of infant nutrition in a competitive, evolving market.