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Cyprus Tops EU Retail Growth In May As Consumer Spending Rebounds

by THEFUTURE.TEAM

July 7, 2026

Cyprus delivered the strongest monthly increase in retail trade volume among European Union member states in May 2026, according to the latest figures from Eurostat, highlighting the island’s resilience at a time when consumer spending across much of Europe remained subdued.

Cyprus Outperforms The Bloc

Retail trade volume in Cyprus rose 3.7% between April and May, the strongest monthly increase recorded in the EU. By comparison, seasonally adjusted retail sales edged up just 0.2% across the euro area and 0.5% across the European Union.

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The rebound came after a weaker April, when retail trade volumes declined by 0.3% in the euro area and 0.6% across the EU.

Mixed Trends Across Retail Categories

Performance varied across retail segments. In the euro area, sales of food, drinks and tobacco increased 0.6% month on month, while non-food products excluding automotive fuel edged up 0.1%. Automotive fuel sales in specialised stores, however, declined 0.5%.

A similar pattern emerged across the EU, where food, drinks and tobacco also rose 0.6%, non-food sales increased 0.5%, and automotive fuel sales slipped 0.4%.

Annual Growth Also Favors Cyprus

Cyprus also led the bloc on an annual basis. Retail trade volume was 8.4% higher in May than a year earlier, ahead of Bulgaria, where sales increased 7.9%, and Luxembourg, which recorded growth of 7.8%.

Across the euro area, annual retail sales rose 2.4% for food, drinks and tobacco and 2.3% for non-food products, while automotive fuel sales declined 4.6%.

EU-wide figures showed food, drinks and tobacco sales up 1.9% year on year, with non-food products rising 2.8%. Automotive fuel sales, meanwhile, fell 2.9%.

A Useful Signal For Consumer Demand

The latest figures point to a widening divergence in consumer spending across the bloc, with Cyprus standing out as one of the strongest-performing retail markets. At a time when many European economies continue to grapple with weak growth and cautious household spending, the island’s robust retail performance suggests domestic demand has remained resilient.

By contrast, Romania recorded the largest annual decline in retail trade volume, at 4.0%, followed by Estonia at 0.5% and Belgium at 0.4%, underscoring the uneven pace of consumer recovery across the EU.

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Shein Targets $25 Billion Valuation In Hong Kong IPO As Growth Slows

by News Editor

August 17, 2026

Shein is reportedly targeting a valuation of around $25 billion in its planned Hong Kong IPO, a sharp decline from the nearly $100 billion valuation the online fashion retailer achieved in a 2022 fundraising round.

Two people familiar with the plans said the company was likely to target about $25 billion, while another source put the expected range at $25 billion to $28 billion based on the proposed price band.

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IPO Valuation Falls Sharply

Shein plans to sell up to 8% of its shares in the offering, according to a person familiar with the plans. At a $25 billion valuation, that would translate into an IPO of as much as $2 billion.

The latest target is also below the $30 billion to $40 billion valuation the company was seeking earlier this month as it began meeting with potential investors.

Founded in China in 2012 and now headquartered in Singapore, Shein sells low-cost clothing to consumers in about 160 countries. The company is expected to launch its long-awaited Hong Kong IPO later this week.

Trade Restrictions Weigh On Growth

Shein’s valuation has come under pressure as major markets tighten rules affecting low-cost e-commerce shipments. The European Union, for example, has moved to impose additional fees on cheap parcels from platforms such as Shein and Temu. EU Tightens Rules On Low-Cost E-Commerce Parcels

In the U.S., the removal of an import duty exemption for small packages has also affected the company. Shein reported a $99 million quarterly loss in the first quarter of 2026 as sales growth slowed, while a one-time accounting charge further weighed on its results. Shein Reports First-Quarter Loss Ahead Of IPO

Investors Question Shein’s Growth Prospects

The steep reduction in valuation reflects growing concerns over slower growth, higher trade costs, regulatory pressure and stronger competition across global e-commerce.

Some investors who reviewed Shein’s recent financial statements or attended IPO presentations told Reuters they were skeptical that the company could return to the growth rates that supported its $98.2 billion valuation in 2022. Shein’s Slowing Growth Tests Investor Appetite

A lower IPO valuation could also affect Shein’s existing investors. Under the terms of its IPO filing, the company may have to issue additional shares to certain pre-IPO investors if its valuation falls below agreed thresholds.