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Cyprus Technology Sector Transforms Into Economic Powerhouse

Robust Growth Redefines The Economy

KPMG Cyprus Partner Christophoros Anayiotos said Cyprus’ technology sector has evolved into one of the country’s main economic growth drivers, with its contribution projected to reach €5.9 billion, or 16.2% of GDP, by 2025.

Speaking at the TechIsland Summit, Anayiotos presented findings from KPMG Cyprus’ 2025 economic impact assessment, which examined the expanding role of technology and ICT activities within the Cypriot economy.

Sectoral Contributions And Economic Impact

According to the report, the sector’s total gross value added is expected to reach €5.5 billion, accounting for approximately 17% of Cyprus’ overall GVA. Information and communication technology activities contribute the largest share at €4.1 billion, followed by professional, scientific and technical services at €875 million and financial and insurance activities at €604 million.

KPMG estimates that when indirect and induced economic effects are included, the sector’s broader impact rises to €11.9 billion. The findings highlight the increasing influence of technology across multiple areas of the economy.

Transforming The Labor Market

Employment growth in the technology sector has also accelerated significantly. The report showed that direct technology employment expanded at a compound annual growth rate of 9.7% between 2016 and 2025, reaching approximately 48,200 jobs. That workforce includes around 31,700 Cypriot nationals, 4,100 employees from other EU countries and 12,400 non-EU professionals. Growth among non-EU employees reached 30.1% annually during the period, considerably faster than the 6.2% annual growth recorded among Cypriot workers. Combined with indirect employment effects, the sector currently supports roughly 79,000 jobs across Cyprus.

Driving Investment And Innovation

Technology and ICT activities have also become increasingly important for foreign direct investment. The sector now represents 17% of Cyprus’ inward FDI stock, making it the country’s third-largest destination for foreign investment after financial services and real estate. Cyprus currently ranks third among EU member states in ICT contribution to total gross value added at 12.5%, well above the EU average of 5.6%. The report also noted that GVA per ICT employee in Cyprus is approximately 36% higher than the EU average, reflecting relatively strong productivity levels.

Challenges And Future Directions

Despite the sector’s rapid expansion, the report identified several structural challenges, including dependence on high-tech imports, relatively low private-sector research and development spending and limited financing availability for innovation projects. Lower patent and industrial design activity compared with other EU countries also remains a concern. Anayiotos called for greater investment in digital infrastructure, STEM education and workforce development to support long-term sector growth. Additional recommendations included improving international connectivity, strengthening Cyprus’ positioning as an ICT hub and advancing integration with the Schengen Area.

Conclusion

KPMG’s analysis highlights the increasingly central role technology plays in Cyprus’ economy through its contribution to GDP, employment and foreign investment. The report also suggests that sustaining future growth will depend on continued investment in skills development, infrastructure and innovation capacity.

Meta Bets On AI To Strengthen Facebook’s Appeal Among Creators

Meta is expanding its use of artificial intelligence to strengthen Facebook’s appeal among creators, unveiling plans to transform Creator Studio into a standalone AI-powered companion app designed to simplify content management and audience growth.

An AI Assistant Built Around Creator Workflows

Announced on Wednesday, the new app is currently being tested with a select group of creators and incorporates Facebook’s recently launched AI creator assistant. According to Meta, the tool provides personalised recommendations based on a creator’s content, audience engagement, performance metrics and growth objectives.

Rather than navigating multiple dashboards and analytics reports, creators will be able to ask questions directly in a conversational format. Queries such as when to post, how content is performing or what audiences are discussing in the comments can be answered through the assistant, with follow-up prompts offering deeper insights into engagement trends.

From Analytics To Action

Beyond reporting performance data, the platform is designed to help creators act on those insights. A new AI-powered comment management tool will identify priority interactions and suggest responses tailored to the creator’s tone and style. Suggested replies can be reviewed and edited before publication, allowing creators to maintain control over their communication while reducing the time spent managing engagement.

Daily recommendations will also be integrated into the app, highlighting key tasks such as reviewing recent content performance, tracking progress toward audience goals and responding to important comments. The aim is to turn Creator Studio into a more comprehensive productivity tool rather than a traditional analytics platform.

Why Meta Is Pushing Harder For Creators

The initiative comes as competition for creators intensifies across social media platforms. Facebook continues to compete with TikTok and YouTube for audience attention, making creator retention an increasingly important priority. By embedding AI more deeply into creator workflows, Meta is seeking to make content planning, performance analysis and community management easier without requiring users to rely on external tools.

Keeping more of those activities within Facebook’s ecosystem could help strengthen creator engagement while reducing dependence on third-party AI platforms for brainstorming, analytics and audience insights.

Part Of A Broader App Expansion Strategy

Wednesday’s announcement fits into a broader pattern of product launches from Meta. Last month, the company introduced Forum, a stand-alone app for Facebook Groups that functions similarly to Reddit. In April, it launched Instants, an app for sharing disappearing photos with Instagram friends.

The pipeline appears to be growing. The New York Times reported this week that Meta is also building a prediction-market app internally known as Arena, though it has not yet launched. Taken together, these products suggest a company that is increasingly comfortable spinning up focused apps around specific use cases instead of relying solely on its flagship platforms.

That approach aligns with comments CEO Mark Zuckerberg reportedly made to employees earlier this year, when he pointed to AI-driven efficiencies as a way for Meta to build more apps than it historically has. The message is clear: Meta is not just adding AI features. It is reorganizing product strategy around them.

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