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Cyprus Tax Reform: Balancing Competitiveness With Fiscal Integrity

Government Initiative Under Scrutiny

The forthcoming tax reform in Cyprus has ignited vigorous debate among key economic stakeholders. As the public consultation period concludes, both the Cyprus Chamber of Commerce and Industry (Keve) and the Institute of Certified Public Accountants of Cyprus (Selk) have articulated their perspectives, underscoring the need for an equilibrium between robust fiscal policies and maintaining the island’s competitive allure for international investors.

Keve’s Support Coupled With Strategic Caution

In a comprehensive six-page memorandum, Keve lauded the government’s commitment to combating tax evasion and enhancing collection mechanisms—a decisive step towards greater market transparency and fairness. However, the chamber also warned that any missteps in altering Cyprus’s long-standing, competitive tax regime could erode one of its foremost advantages in attracting foreign capital.

Keve emphasized that a balanced approach is imperative to support local industries ranging from manufacturing to services, while concurrently bolstering Cyprus’ status as an attractive investment destination. The memorandum highlighted several reform proposals, including the elimination of deemed dividend distribution for exclusively Cypriot companies and a significant reduction in the special defence contribution from 17% to 5%, measures that had long been championed by the business community. Furthermore, Keve noted that despite a nominal corporate tax rate increase to 15%, the effective tax rate could decline substantially, ensuring a minimum of 15% and a maximum of 19.25%, compared to today’s rates of 23% and 27.4%, respectively.

Selk’s Call For Comprehensive Overhaul

In contrast, Selk adopted a more critical tone in its submission, disputing nearly all aspects of the draft legislation. The institute’s president, Odysseas Christodoulou, underscored the necessity of constant enhancement in both the quality and efficiency of business services to preserve Cyprus’ reputation as a premium business destination. In his correspondence with Finance Minister Makis Keravnos, Christodoulou argued that any effective tax system must rest on the three pillars of competitiveness, fiscal sustainability, and the protection of social welfare.

Looking Ahead: Constructive Dialogue And Future Engagement

As both Keve and Selk present their divergent views, the road ahead appears to be one of constructive dialogue. With Selk’s leadership scheduled for an extensive meeting with the Tax Commissioner on September 10, 2025, further exchanges are anticipated to refine the reform package. This ongoing debate not only reflects the complexities inherent in fiscal reformation but also underscores the delicate balance required between fostering economic growth and maintaining fiscal discipline.

Webflow Strengthens Marketing Suite With Acquisition Of AI-Powered Vidoso

Strategic Acquisition For Enhanced Marketing

Webflow, a leading software platform for website building and hosting, has acquired AI-driven content-generation platform Vidoso to advance its suite of marketing offerings. The move signals Webflow’s strategic shift from being recognized solely as a website builder and CMS provider to emerging as a holistic, agentic marketing platform.

Integrating AI With Content Creation

Vidoso, founded in 2024, uses large language models to help organizations generate marketing materials such as images, presentations, video clips, blog posts and social media content. One of the platform’s features allows users to convert long-form content, including keynote presentations or panel discussions, into shorter formats such as video clips and blog posts. Following the acquisition, Vidoso’s four-person team will join Webflow, and the technology is expected to be integrated into the company’s broader content and marketing tools

Driving Operational Efficiency In A Competitive Market

Webflow has raised more than $330 million in funding and has previously expanded its marketing capabilities through acquisitions and partnerships. Earlier initiatives included the acquisition of personalization platform Intellimize and the launch of integrations with advertising platforms such as Google Ads. The company is operating in an increasingly competitive market as startups develop AI tools for marketing automation. Competitors in this space include companies such as Kana, Hightouch and Blueshift. Webflow CEO Linda Tong said the company aims to build a platform that connects brand management, demand generation, product marketing and content development within a single system.

Closing The Gap With Branded AI Content

Vidoso’s CEO, Sharad Verma, explained that earlier iterations of AI delivered generic content that lacked alignment with individual brand systems. “Frontier models are trained on the average of the internet, not on the specifics of your brand,” Verma stated, emphasizing how Vidoso’s platform addresses this shortfall by ensuring consistent, governed, and production-ready content that aligns with existing marketing workflows.

A Forward-Looking Vision

Webflow views the acquisition as part of a broader shift toward AI-assisted marketing tools that combine content creation with performance insights. According to Tong, integrating these capabilities into a single platform allows companies to create marketing assets while analyzing their performance and refining future campaigns.

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