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Cyprus Short-Term Rental Occupancy, Prices Fall Up To 15%

Cyprus’ short-term rental market is heading into a softer tourism season, with occupancy rates and prices both down by 10% to 15% from a year earlier, according to industry representatives.

Occupancy And Prices Decline

Speaking to Alpha TV, Konstantinos Karakontis, president of the Self-Service Tourist Accommodation Association (Stek), said demand has slowed compared with last year’s strong season.

“Occupancy is lower by 10% to 15% and prices are also reduced by 10% to 15%,” he said.

Licensing Remains A Challenge

Karakontis said the number of short-term rental properties listed on digital platforms has remained broadly stable at between 12,000 and 15,000, but only around 8,500 are licensed by the Deputy Tourism Ministry.

He said the sector’s main challenge is the absence of a direct link between the official licensing register and platforms such as Airbnb and Booking.com, allowing some unlicensed properties to remain listed.

According to Karakontis, proposed legislative changes would enable platforms to verify registration numbers in real time and remove listings operating without valid licences.

Calls For Better Coordination

Karakontis also questioned coordination between public authorities following the collapse of an apartment building in Yermasoyia, where one of the units had reportedly been used for short-term accommodation.

He argued that authorities should share information on buildings deemed unsuitable for use rather than introduce additional administrative requirements for operators.

Housing Debate

Responding to criticism that short-term rentals are driving up housing costs, Karakontis said most growth in the sector has been concentrated in tourist areas, including Famagusta and Paphos. He added that stronger enforcement against illegal rentals should remain the industry’s priority.

Shein Targets $25 Billion Valuation In Hong Kong IPO As Growth Slows

Shein is reportedly targeting a valuation of around $25 billion in its planned Hong Kong IPO, a sharp decline from the nearly $100 billion valuation the online fashion retailer achieved in a 2022 fundraising round.

Two people familiar with the plans said the company was likely to target about $25 billion, while another source put the expected range at $25 billion to $28 billion based on the proposed price band.

IPO Valuation Falls Sharply

Shein plans to sell up to 8% of its shares in the offering, according to a person familiar with the plans. At a $25 billion valuation, that would translate into an IPO of as much as $2 billion.

The latest target is also below the $30 billion to $40 billion valuation the company was seeking earlier this month as it began meeting with potential investors.

Founded in China in 2012 and now headquartered in Singapore, Shein sells low-cost clothing to consumers in about 160 countries. The company is expected to launch its long-awaited Hong Kong IPO later this week.

Trade Restrictions Weigh On Growth

Shein’s valuation has come under pressure as major markets tighten rules affecting low-cost e-commerce shipments. The European Union, for example, has moved to impose additional fees on cheap parcels from platforms such as Shein and Temu. EU Tightens Rules On Low-Cost E-Commerce Parcels

In the U.S., the removal of an import duty exemption for small packages has also affected the company. Shein reported a $99 million quarterly loss in the first quarter of 2026 as sales growth slowed, while a one-time accounting charge further weighed on its results. Shein Reports First-Quarter Loss Ahead Of IPO

Investors Question Shein’s Growth Prospects

The steep reduction in valuation reflects growing concerns over slower growth, higher trade costs, regulatory pressure and stronger competition across global e-commerce.

Some investors who reviewed Shein’s recent financial statements or attended IPO presentations told Reuters they were skeptical that the company could return to the growth rates that supported its $98.2 billion valuation in 2022. Shein’s Slowing Growth Tests Investor Appetite

A lower IPO valuation could also affect Shein’s existing investors. Under the terms of its IPO filing, the company may have to issue additional shares to certain pre-IPO investors if its valuation falls below agreed thresholds.

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