Cyprus Shines at SLUSH 2024: A Regional Innovation Powerhouse

by THEFUTURE.TEAM

November 22, 2024

The Research and Innovation Foundation (RIF) is proudly leading a dynamic Cypriot delegation at SLUSH 2024, one of the world’s most prestigious innovation and entrepreneurship festivals, held in Helsinki, Finland, on November 20-21, 2024.

SLUSH 2024 serves as a global melting pot for entrepreneurs, investors, and thought leaders, creating a fertile ground for collaboration and showcasing cutting-edge ideas. Representing Cyprus are over 40 participants, including 18 promising startups and scaleups, eager to present their groundbreaking solutions to an international audience.

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Heading the Cypriot delegation is RIF Board Member Andreas Andreou. In collaboration with organizations from Bulgaria and Greece, RIF co-organized a compelling side event titled “Breaking Boundaries: SEE Tech Meets the World at Slush”. This initiative not only highlighted Cyprus’s thriving tech ecosystem but also fostered cross-border partnerships with Southeast European neighbours.

During the event, RIF’s Director General, Theodoros Loukaidis, positioned Cyprus as a burgeoning regional hub for innovation and technology. He emphasized the country’s government-backed incentives and significant investments that fuel its entrepreneurial spirit, cementing its reputation as a leader in the Mediterranean tech landscape.

A key highlight was the presentation by RIF Scientific Officer A’, Georgia Kleanthous, who introduced the innovative work of the 18 participating Cypriot companies. Her insights showcased the potential of these startups and scaleups to disrupt industries and deliver value on a global scale.

The event culminated in a networking reception, providing Cypriot businesses with valuable opportunities to connect with international clients and investors. These connections are expected to pave the way for collaborative ventures and accelerated growth for Cyprus’s innovation sector.

Cyprus’s participation in SLUSH 2024 underscores its commitment to innovation and entrepreneurship, solidifying its position as a tech-forward nation ready to make its mark on the global stage.

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Zendesk Acquires Forethought To Strengthen AI Customer Support Tools

by THEFUTURE.TEAM

March 12, 2026

Zendesk, a company known for customer support software, has announced the acquisition of artificial intelligence startup Forethought. The deal is expected to close by the end of March and represents another step in the growing use of AI to automate customer service operations.

Strategic Innovation In Customer Service

Forethought has been developing AI tools for customer support automation for several years. The company first gained industry recognition after winning the TechCrunch Battlefield competition in 2018, well before the widespread adoption of generative AI tools.

Since then, Forethought has expanded its customer base to include companies such as Grammarly, Airtable, Upwork and Datadog. By 2025, the platform was processing more than one billion customer interactions each month, highlighting the growing role of automation in support operations.

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Pioneering Leadership And Industry Recognition

Deon Nicholas, Forethought’s co-founder and chairman, hailed the acquisition as a milestone in a recent LinkedIn post. According to Nicholas, advances in AI over the past several years have accelerated adoption across multiple industries, particularly in areas that rely heavily on customer communication and service management.

Enhancing Zendesk’s Product Portfolio

The integration of Forethought’s technology is expected to expand Zendesk’s AI capabilities across its product suite. Company executives said the acquisition could accelerate development of several planned features by more than a year. These capabilities include specialized AI agents, systems that improve automatically through usage data and more advanced voice-based customer support tools. Zendesk has previously expanded its platform through acquisitions, including companies such as Zopim and BIME Analytics, which added messaging and analytics functionality to its products.

Implications For The Future

The acquisition reflects a broader shift in the software industry toward AI-driven automation of customer service tasks. Companies are increasingly using AI systems to handle routine inquiries while human agents focus on more complex cases. Zendesk’s move highlights how enterprise software providers are investing in AI technologies to improve efficiency and scale customer support operations as demand for digital service channels continues to grow.

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