Breaking news

Cyprus Secures Robust Tourism Growth Driven by Key International Markets

Strong December Performance Sets the Stage

Cyprus has recorded a significant surge in tourist arrivals in December 2025, as evidenced by the latest data from the Cyprus Statistical Service. The island welcomed 156,959 visitors in December 2025, marking an 18.0% increase compared to the same period last year. This performance underscores a robust finish to the year and highlights the resilience of the tourism sector.

Key Markets Fueling Growth

Analysis of the December data reveals that visitors from Israel and the United Kingdom were the primary drivers of growth. Israel emerged as the largest source market, accounting for 19.1% of arrivals with 30,020 visitors. Meanwhile, the United Kingdom contributed 19.0% with 29,826 arrivals, despite a modest decline of 5.3% compared to December 2024.

Other notable market contributions include Poland, which recorded a 42.5% annual increase to reach 17,779 arrivals (11.3% share), and Germany, where arrivals rose by 53.5% to 11,569. Additionally, Greece attracted 11,413 visitors, representing 7.3% of the total despite a 4.6% drop year on year. France and Romania also posted notable gains, with increases of 55.6% and 61.6%, respectively. Hungary and Austria led the growth among smaller markets, with increases of 81.8% and 37.8%, respectively, while declines were observed among visitors from Norway and Denmark.

Diverse Visitor Profiles and Broader Travel Trends

Beyond the raw numbers, the data reveals evolving travel behaviors. In December 2025, 56.4% of tourists visited Cyprus for holidays, a rise from 49.6% a year earlier. Visits to friends and relatives decreased to 32.0% from 37.5%, and business travel accounted for 11.3% of visits, down from 12.7%. The analysis also noted a substantial 29.6% year-over-year increase in arrivals from Israel, reinforcing its status as a critical market during the winter tourism season.

Outbound Travel on the Rise

Cypriot residents also increased their international travel, with 193,007 returning from abroad in December 2025 compared to 168,022 in the previous year – a 14.9% rise. The majority of returning travelers headed to Greece, which accounted for 28.4% of all returns. The United Kingdom and Poland were the next most popular destinations. Notably, 69.3% of these trips were taken for holidays, while studies and business ventures made up 15.0% and 14.9%, respectively.

Conclusion

The comprehensive data, derived from rigorous passenger surveys at Larnaca and Paphos airports and supplemented by port data, paints a robust picture of Cyprus’s tourism sector. With diverse source markets and evolving visitor profiles, Cyprus is well-positioned to leverage its popularity and further strengthen its position as a leading winter destination in the Mediterranean.

Meta’s Muse Is Outpacing ChatGPT In Early Mobile Adoption, New Data Suggests

Meta’s new AI app, Muse, may be emerging as one of the company’s strongest consumer launches to date. Fresh estimates from market intelligence firm Apptopia suggest the app has outperformed ChatGPT in early mobile traction, at least in the U.S. and Canada.

According to Apptopia, Muse recorded more downloads in its first 12 days on the market than ChatGPT did during the comparable period after its mobile debut. The comparison, limited to the U.S. and Canada, puts Muse’s iOS downloads at 1.8 million versus 1.3 million for ChatGPT over the same initial window.

A Strong Early Start Across Platforms

In total, Muse has reached 2.8 million global installs in its first 12 days, according to the firm. The app’s momentum also appears to be holding. After debuting at No. 2 on the U.S. App Store, Muse has since climbed to No. 1, surpassing ChatGPT, according to reporting from Business Insider. Appfigures had previously estimated that Muse crossed 1 million downloads shortly after launch.

That early rise matters because app-store performance in the first days after launch often signals whether a product can sustain consumer attention beyond initial curiosity. In Meta’s case, the data suggests Muse is not simply benefiting from novelty; it is gaining ground quickly enough to challenge the category leader.

Daily Users Show Similar Momentum

Apptopia’s estimates point to another favorable comparison for Meta: daily usage. In the U.S. alone, Muse is said to have 642,000 daily active users, well above the 231,000 ChatGPT had at the same stage of its mobile rollout.

To make the comparison fairer, Apptopia also narrowed the analysis to iOS only, since ChatGPT launched on iPhone before expanding more broadly. Even under that tighter lens, Muse still comes out ahead, with 359,000 daily active users on iOS compared with ChatGPT’s earlier figure.

Why Meta Has An Advantage

Third-party estimates are not the same as internal company data, and Apptopia cannot see Meta’s proprietary numbers. Still, even directional data suggests Muse may be on track to become a meaningful consumer product for Meta.

That possibility is strengthened by Meta’s distribution advantage. The company has already demonstrated how powerful its ecosystem can be with Threads, which surpassed 500 million users after heavy promotion across Instagram and Facebook. Muse is likely to receive a similar boost, especially because it can connect across Facebook, Instagram, and WhatsApp.

Apptopia does not track Meta’s internal promotion strategy, but its data indicates that more than 95% of Muse users are also Facebook users, while 63% are Instagram users. That overlap underscores how effectively Meta can move users across its products when it chooses to prioritize a launch.

The Strategic Test For Meta

For Meta, the early signal from Muse is less about one app’s download count than about whether the company can turn its scale into durable AI adoption. The first test is attention. The harder one is retention.

If Muse can convert early downloads into habitual use, Meta may have found a new front door into its AI ambitions. If not, the app risks becoming another example of how easily mobile hype can spike before settling back down.

Meta, which was asked for comment, has not yet released public figures on Muse’s early adoption.

eCredo
Uol
Aretilaw firm
The Future Forbes Realty Global Properties

Become a Speaker

Become a Speaker

Become a Partner

Subscribe for our weekly newsletter