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Cyprus Saloon Car Registrations Surge In May Amidst Market Adjustments

Sharp Increase In May Registrations

Cyprus experienced a significant upsurge in saloon passenger car registrations in May 2025, with figures reaching 3,715—a robust 11.7% increase compared to May 2024. This marks a notable rebound from April’s 2,924 units, as reported by the Cyprus Statistical Service (Cystat).

First Five Months Reveal Mixed Trends

Over the first five months of 2025, overall registrations for saloon passenger cars declined by 5.5%, totaling 16,224 units relative to 17,176 during the same period last year. Of these, new vehicles numbered 6,874 (42.4%), while 9,350 registrations, or 57.6%, were for used cars.

Fuel Type Composition And Brand Leadership

Petrol and hybrid vehicles have maintained nearly equal market shares, accounting for 43.7% and 42.9% of registrations, respectively, as consumers continue to prioritize efficiency and performance. Electric vehicles further edged their market share to 4.7%, up from 3.4% from the previous year, even as diesel-powered cars fell to 8.8% from 10%.

Dominance In The Private Sector And Brand Rankings

Out of the 16,224 saloon vehicles registered from January to May 2025, a significant 13,927 were classified as private. Toyota led overall with 2,784 registrations, followed by Mazda at 1,687. Other prominent brands included Nissan (1,240), Kia (976), and BMW (953), while additional key players such as Mercedes (875), Volkswagen (666), Hyundai (560), Honda (531), and Audi (394) maintained strong market positions.

New Versus Used: Consumer Preferences

When distinguishing new car registrations, Kia emerged as the market leader with 949 new entries, trailed by Volkswagen (560), Nissan (525), Hyundai (519), and Toyota (493). The top ten for new models also featured BMW (393), Mercedes (331), Jeep (284), Renault (282), and Audi (243).

Resilience Of The Used Car Market

Used saloon cars sustained their dominance, representing over half of total registrations in the first five months of 2025. Toyota and Mazda led this segment with 2,291 and 1,653 used car registrations, respectively. Nissan, BMW, and Mercedes also registered significant numbers, further cementing the continuing consumer preference for pre-owned vehicles.

This evolving landscape underscores a dynamic market in Cyprus where consumer preferences are driving shifts in fuel efficiency, brand loyalty, and the balance between new and used vehicle acquisitions.

Meta’s Muse Is Outpacing ChatGPT In Early Mobile Adoption, New Data Suggests

Meta’s new AI app, Muse, may be emerging as one of the company’s strongest consumer launches to date. Fresh estimates from market intelligence firm Apptopia suggest the app has outperformed ChatGPT in early mobile traction, at least in the U.S. and Canada.

According to Apptopia, Muse recorded more downloads in its first 12 days on the market than ChatGPT did during the comparable period after its mobile debut. The comparison, limited to the U.S. and Canada, puts Muse’s iOS downloads at 1.8 million versus 1.3 million for ChatGPT over the same initial window.

A Strong Early Start Across Platforms

In total, Muse has reached 2.8 million global installs in its first 12 days, according to the firm. The app’s momentum also appears to be holding. After debuting at No. 2 on the U.S. App Store, Muse has since climbed to No. 1, surpassing ChatGPT, according to reporting from Business Insider. Appfigures had previously estimated that Muse crossed 1 million downloads shortly after launch.

That early rise matters because app-store performance in the first days after launch often signals whether a product can sustain consumer attention beyond initial curiosity. In Meta’s case, the data suggests Muse is not simply benefiting from novelty; it is gaining ground quickly enough to challenge the category leader.

Daily Users Show Similar Momentum

Apptopia’s estimates point to another favorable comparison for Meta: daily usage. In the U.S. alone, Muse is said to have 642,000 daily active users, well above the 231,000 ChatGPT had at the same stage of its mobile rollout.

To make the comparison fairer, Apptopia also narrowed the analysis to iOS only, since ChatGPT launched on iPhone before expanding more broadly. Even under that tighter lens, Muse still comes out ahead, with 359,000 daily active users on iOS compared with ChatGPT’s earlier figure.

Why Meta Has An Advantage

Third-party estimates are not the same as internal company data, and Apptopia cannot see Meta’s proprietary numbers. Still, even directional data suggests Muse may be on track to become a meaningful consumer product for Meta.

That possibility is strengthened by Meta’s distribution advantage. The company has already demonstrated how powerful its ecosystem can be with Threads, which surpassed 500 million users after heavy promotion across Instagram and Facebook. Muse is likely to receive a similar boost, especially because it can connect across Facebook, Instagram, and WhatsApp.

Apptopia does not track Meta’s internal promotion strategy, but its data indicates that more than 95% of Muse users are also Facebook users, while 63% are Instagram users. That overlap underscores how effectively Meta can move users across its products when it chooses to prioritize a launch.

The Strategic Test For Meta

For Meta, the early signal from Muse is less about one app’s download count than about whether the company can turn its scale into durable AI adoption. The first test is attention. The harder one is retention.

If Muse can convert early downloads into habitual use, Meta may have found a new front door into its AI ambitions. If not, the app risks becoming another example of how easily mobile hype can spike before settling back down.

Meta, which was asked for comment, has not yet released public figures on Muse’s early adoption.

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