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Cyprus Retail Sector Sees Robust Growth In April 2026

Strong Growth Across Value And Volume Metrics

The Cyprus retail landscape demonstrated impressive momentum in April 2026, as reported by the Cyprus Statistical Service (Cystat). Both value and volume indices registered notable annual increases. The Turnover Value Index of Retail Trade (excluding motor vehicles) advanced by 5.8% year-on-year, reaching 141.0 units, while the Turnover Volume Index grew by 2.9% to 122.1 units. This dual expansion underscores a healthy retail activity, both in monetary terms and real units sold.

Sector Specific Performances

Growth remained broadly positive during the first four months of the year. Between January and April 2026, the value index increased by 6.4% compared with the same period of 2025, while the volume index rose by 5.5%. Automotive fuel recorded the largest increase in value, rising 16.5% year-on-year, although sales volumes declined by 3.6%. Other household equipment, including furniture, electrical appliances, lighting products, carpets and construction materials, posted gains of 10.3% in value and 11.7% in volume.

Cultural and recreational goods also performed strongly, with value and volume increasing by 9.9% and 11.2% respectively. Information and communication equipment recorded one of the largest volume increases, rising 17.7%, alongside a 6.4% increase in value.

Divergent Trends And Category Insights

Non-specialised stores, including supermarkets, reported a 5.9% increase in value and a 2.4% rise in volume for food, beverages and tobacco. By comparison, specialised food, beverage and tobacco stores recorded a 2% increase in value while sales volumes declined by 3.3%. Pharmaceuticals, orthopaedic goods and cosmetics posted more moderate gains, with value increasing by 2.4% and volume by 1.8%.

Not all categories recorded growth. Clothing and footwear sales declined by 1.9% in value despite a 3.8% increase in volume. Categories including flowers, plants, jewellery, watches, optical goods and second-hand products reported a 0.2% decline in value and an 8.2% decrease in volume. Non-store retail sales also fell, declining by 5.1% in value and 3.4% in volume.

Aggregated Results And Future Outlook

Excluding automotive fuel, retail trade increased by 4.8% in value and 3.5% in volume. Food products recorded a 5.5% increase in value and a 1.8% rise in volume, while non-food goods grew by 3.9% in value and 5.4% in volume. Over the January-April period, information and communication equipment recorded the strongest cumulative volume growth at 21.2%. Other household equipment followed with an 11.5% increase in volume and a 10.8% rise in value. Cultural and recreational goods and supermarket sales also recorded gains, while clothing and footwear posted a 1.7% decline in value. Specialised food, beverage and tobacco stores reported a 1.1% decrease in volume during the four months.

One In Three Cypriots Open To Using Digital Euro

Around one in three Cypriots say they would use the digital euro in their daily lives, despite limited awareness of the new form of money, according to the first islandwide survey published by the Central Bank of Cyprus.

With the first issuance currently expected in 2029, the findings suggest that public education will be crucial, particularly among people who rely more heavily on cash or have less experience with digital tools.

Awareness Remains Low

Some 61% of respondents say they have no knowledge of the digital euro, while just 1% consider themselves fully informed.

Awareness is higher among people under 65, those with tertiary education and employed respondents. Among those who have heard of the digital euro, awareness is also more common among men, higher-income and more highly educated people, as well as urban residents.

Social media is the leading source of information, cited by 49% of respondents, followed by television at 30%.

35% Would Use The Digital Euro

Despite the knowledge gap, 35% say they are willing to use the digital euro in their daily lives. This is particularly true among people under 45, employed respondents and those with higher education and incomes.

Among potential users, 41% would use it for purchases in physical shops, 40% for online shopping and 33% for person-to-person payments.

By comparison, 28% say they are somewhat or very unlikely to use the digital euro.

Privacy And Cash Are Main Concerns

The biggest concerns are the possibility of transactions being tracked and fears that cash could eventually be abolished, cited by 53% of respondents.

Another 38% are concerned about security, while 25% worry about managing their spending. Some 30% have significant concerns about the ease of using the digital euro.

For businesses, 9% say their willingness to accept digital euro payments would depend on factors such as cost, ease of implementation and demand, while 27% say they would not accept such payments.

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