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Cyprus Property Market Sees Strong Start in 2025

The Cyprus property market has made an impressive start to 2025, with property sales contracts increasing by 21% year-on-year in January. According to the Department of Lands & Surveys, all districts showed growth, with Famagusta leading with a 40% rise, followed by Limassol at 36%. Larnaca saw a 20% increase, Nicosia registered a 13% rise, and Paphos experienced a 5% growth.

This surge in property sales reflects growing investor confidence, supported by economic stability, foreign investment, and local demand. Limassol continues to attract business buyers, while Famagusta’s coastal properties gain attention. Larnaca’s infrastructure developments are also driving sales, and Nicosia remains stable as the capital.

However, MPs have raised concerns about rising property prices driven by foreign buyers, which could affect local buyers, particularly young couples. Foreign property ownership is typically permitted within the EU, but some countries impose restrictions. For example, Spain is considering higher property taxes for non-EU buyers in response to its housing crisis.

Market Segment Breakdown

  • Domestic Market: Property sales to Cypriot buyers increased by 27%, accounting for 60% of total sales. Growth was significant in Limassol (+50%), Larnaca (+22%), and Nicosia (+18%).
  • Overseas Market: Sales to foreign buyers rose by 12%. Famagusta (+74%) and Limassol (+16%) saw notable increases, while Nicosia experienced a 10% decline.
  • EU Citizens: Sales to EU nationals surged by 44%, with Famagusta showing a remarkable 533% increase from just 3 transactions in January 2024 to 19 in January 2025.
  • Non-EU Citizens: Sales to non-EU buyers grew modestly by 1%, though some districts saw declines, particularly Nicosia (-27%) and Paphos (-15%).

Foreign buyers continue to dominate Paphos, where nearly 75% of property transactions are made by non-Cypriots.

TikTok Launches In-App Travel Booking Platform In The US

Introducing TikTok GO

TikTok has unveiled TikTok GO, a groundbreaking travel booking platform available exclusively in the U.S. for users aged 18 and older. This strategic innovation allows users to discover hotels, attractions, and experiences directly through the app, seamlessly integrating travel discovery with transaction capabilities.

Innovation In Travel Discovery

TikTok GO combines video content, search functions and location-based pages to surface travel recommendations inside the platform. Users can review listings, check availability and complete bookings without leaving the app. Building on the expansion of TikTok Shop, the launch reflects TikTok’s wider strategy of integrating commerce into its content ecosystem.

Strategic Partnerships And Revenue Opportunities

Partnerships with travel companies, including Booking.com, Expedia, Viator, GetYourGuide, Tiqets and Trip.com, power the new platform. Creators participating in the programme can earn commissions by linking content directly to travel bookings and promotional campaigns. Additional monetisation opportunities created through the platform further expand TikTok’s commercial ecosystem.

Competitive Dynamics In The Digital Space

TikTok GO broadens the company’s presence beyond social media and entertainment into travel discovery and booking services. Direct competition with platforms such as Google is expected to intensify, particularly in search and location-based travel recommendations. Relationships with travel companies that also compete in booking and discovery markets add another layer to TikTok’s broader expansion strategy.

Evolving The Digital Travel Experience

Adam Presser, CEO of TikTok USDS Joint Venture, encapsulated the new initiative by stating, “Every day on TikTok, millions of people discover where to eat, where to stay, and what to do next. TikTok GO connects that moment of inspiration directly to the businesses behind it, and that’s good for creators, good for local businesses, and good for communities.” This move builds on TikTok’s previous in-app booking experiments, including its 2022 collaboration with Ticketmaster for event ticket sales, further underlining the company’s commitment to integrating commerce within its digital ecosystem.

The Future Forbes Realty Global Properties
eCredo
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