Breaking news

Cyprus Property Market Growth Expected To Slow In 2025, Survey Finds

The Cypriot property market is expected to experience a slowdown in growth in 2025, following its post-pandemic surge, as new challenges emerge that require strategic adjustments. A recent industry survey highlights that while moderate growth is forecast over the next two years, various external factors, including regional conflicts, will require careful management.

Forecast For The Coming Years

High interest rates, which have been a significant challenge in recent months, are expected to decline, as pledged by Cypriot banks. Meanwhile, stabilising demand and the completion of planned construction projects are expected to offset negative impacts from external events. These factors contribute to a cautiously optimistic outlook for the market.

Survey Insights: Market Sentiment And Expectations

A survey involving 300 participants from construction companies, real estate agencies, and banking institutions reveals that market sentiment remains generally positive or stable. Specifically, 46 per cent of respondents view current market conditions as either ‘positive’ or ‘very positive,’ while 37 per cent see them as ‘stable.’ Only 17 per cent of participants view the market negatively, with no respondents rating conditions as “very negative.”

Outlook For 2025: Optimism With Caution

Looking towards 2025, the outlook remains mixed but cautiously optimistic. One-third (33 per cent) of respondents express optimism about the market’s prospects for the coming year, while 43 per cent expect conditions to remain stable. However, 24 per cent expressed some degree of pessimism, although none described their outlook as “very pessimistic.”

Amazon Deepens Prime Video Shopping With New X-Ray And Lens Features

Amazon is adding new shopping features to Prime Video, allowing viewers to discover products connected to thousands of titles through its existing X-Ray experience.

The company is also introducing “Shop the Scene,” powered by its Lens visual search technology, alongside updates designed to connect video content more directly with shopping.

From Viewing To Shopping

The new tools build on Shop the Show, launched last year through Amazon’s mobile shopping app. Previously, viewers had to search for “shop the show” to find products related to a program.

Now, X-Ray users can open a Shop tab directly from Fire TV to see products associated with the title. Purchases are completed through the Amazon Shopping app, which can recognize the content being watched and open a synchronized product feed.

The app can also identify what is playing and take viewers directly to a storefront, removing the need for a separate search.

Amazon Targets Shoppable Streaming

Amazon is joining a broader push to combine entertainment and commerce. YouTube offers creator merchandise and shoppable connected-TV ads, while Peacock has tested shoppable programming through Must ShopTV.

Roku has enabled shopping through its remote, while Disney has experimented with shoppable television across Disney+, Hulu and ESPN.

Shop The Scene Uses Visual Search

“Shop the Scene” uses Amazon Lens to identify products or similar items based on what appears on screen, including clothing and home decor.

Exact matches will not always be available because some costumes and other items are custom-made, high-end or unavailable through Amazon sellers. The feature can instead help viewers find similar products or recreate a particular style.

Shop the Scene is available on iOS and Android in the U.S. across more than 600 titles. Meanwhile, Shop the Show is expanding from 1,300 titles to more than 8,000, including Prime Originals, selected licensed content and live sports.

For Amazon, the changes bring shopping closer to the viewing experience, potentially creating another way to generate commerce from Prime Video’s audience.

eCredo
Uol
The Future Forbes Realty Global Properties
Aretilaw firm

Become a Speaker

Become a Speaker

Become a Partner

Subscribe for our weekly newsletter