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Cyprus Posts Record Annual Growth In Q4 2025, Outpacing EU Peers

Record Annual Growth In Q4 2025

According to Eurostat, Cyprus posted the strongest annual GDP growth among EU member states with available data in the fourth quarter of 2025. The economy expanded by 4.5% year on year, underscoring sustained economic momentum. Quarterly, GDP also advanced by 1.4% compared with the previous quarter, reinforcing the picture of steady expansion toward the end of the year.

Moderate Economic Expansion In The Eurozone And The EU

Across the euro area and the wider European Union, growth remained considerably more modest. Seasonally adjusted GDP in the eurozone increased by 0.3% quarter on quarter in Q4 2025, matching the 0.3% rise recorded across the EU. In the preceding quarter, growth reached 0.3% in the eurozone and 0.4% in the EU.

On an annual basis, GDP rose by 1.3% in the eurozone and 1.5% in the EU during Q4 2025, slightly below the 1.4% and 1.6% increases registered in the previous quarter. For the full year 2025, preliminary estimates point to average growth of 1.5% in the eurozone and 1.6% in the EU, based on seasonally and calendar-adjusted data.

Marginal Increase In Employment

Labour market figures show a gradual but positive movement. In the fourth quarter of 2025, employment in both the eurozone and the EU rose by 0.2% compared with the prior quarter. Year-on-year employment gains reached 0.6% in the eurozone and 0.7% across the EU. Projections for the full year indicate overall employment growth of 0.7% in the eurozone and 0.5% in the EU.

Overall, the data highlight Cyprus’s notably faster growth pace relative to the European average, pointing to strong domestic performance even as broader regional expansion continues at a measured rate.

Amazon Deepens Prime Video Shopping With New X-Ray And Lens Features

Amazon is adding new shopping features to Prime Video, allowing viewers to discover products connected to thousands of titles through its existing X-Ray experience.

The company is also introducing “Shop the Scene,” powered by its Lens visual search technology, alongside updates designed to connect video content more directly with shopping.

From Viewing To Shopping

The new tools build on Shop the Show, launched last year through Amazon’s mobile shopping app. Previously, viewers had to search for “shop the show” to find products related to a program.

Now, X-Ray users can open a Shop tab directly from Fire TV to see products associated with the title. Purchases are completed through the Amazon Shopping app, which can recognize the content being watched and open a synchronized product feed.

The app can also identify what is playing and take viewers directly to a storefront, removing the need for a separate search.

Amazon Targets Shoppable Streaming

Amazon is joining a broader push to combine entertainment and commerce. YouTube offers creator merchandise and shoppable connected-TV ads, while Peacock has tested shoppable programming through Must ShopTV.

Roku has enabled shopping through its remote, while Disney has experimented with shoppable television across Disney+, Hulu and ESPN.

Shop The Scene Uses Visual Search

“Shop the Scene” uses Amazon Lens to identify products or similar items based on what appears on screen, including clothing and home decor.

Exact matches will not always be available because some costumes and other items are custom-made, high-end or unavailable through Amazon sellers. The feature can instead help viewers find similar products or recreate a particular style.

Shop the Scene is available on iOS and Android in the U.S. across more than 600 titles. Meanwhile, Shop the Show is expanding from 1,300 titles to more than 8,000, including Prime Originals, selected licensed content and live sports.

For Amazon, the changes bring shopping closer to the viewing experience, potentially creating another way to generate commerce from Prime Video’s audience.

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