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Cyprus Poised To Become A Leading Sports Tourism Destination, Says Basketball Federation

by THEFUTURE.TEAM

January 16, 2025

The President of the Cyprus Basketball Federation, Andreas Mouzouridis, has described the opportunity to host a group in the final phase of EuroBasket 2025 as a historic chance for Cyprus to establish itself as a premier sports tourism destination.

Speaking through the Federation’s official website, Mouzouridis emphasised that achieving this goal hinges on adopting a well-structured, long-term strategy. This approach should involve close collaboration between public and private stakeholders to maximise the lasting benefits for the country.

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The Power Of Sports Tourism

Mouzouridis underlined the dynamic nature of sports tourism, which merges passion for sports with unique travel experiences. Its development offers diverse benefits, particularly in economic terms. Hosting major international events, such as EuroBasket, attracts visitors from around the globe, who stimulate the local economy by staying in hotels, dining in restaurants, utilizing transportation services, and participating in leisure activities.

In addition, the global visibility that comes with such events enhances Cyprus’ reputation as a premium destination, which can drive sustained growth in tourist demand over time.

Investing In Infrastructure And Climate

Key to the success of Cyprus’ sports tourism potential is significant investment in sports infrastructure. Mouzouridis pointed out that such upgrades are vital not only for meeting the standards of the EuroBasket tournament but also for providing enduring benefits to local communities and the economy.

Cyprus’ excellent year-round climate also positions it as an attractive destination for outdoor sports activities, which should be capitalized on to further enhance its appeal.

Collaboration For Success

Mouzouridis called for a united effort to realize this vision. The Ministry of Finance can play a pivotal role by securing funding for necessary infrastructure and offering incentives to encourage private investments. Meanwhile, the Deputy Ministry of Tourism should integrate sports tourism more strategically into its plans, promoting Cyprus as a key hub for international sporting events.

The Cyprus Sports Organisation, he added, must focus on upgrading existing facilities to meet international standards, ensuring the infrastructure is competitive.

The private sector, particularly hoteliers, travel agents, and tourism professionals, is also crucial to the effort. Their collaboration can help create comprehensive and memorable experiences for visitors, blending high-quality services with a vibrant sports culture.

Mouzouridis concluded that the successful hosting of EuroBasket 2025 could lay the foundation for Cyprus to become a top destination for sports tourism, driving economic growth and elevating its international profile.

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Only 1% Of Cyprus Farms Use Precision Farming Technologies

Cyprus remains one of the European Union’s least digitised agricultural economies, with just 1% of farms using precision farming technologies in 2023, according to Eurostat.

The findings come as the EU continues to encourage the adoption of digital tools aimed at improving agricultural productivity, efficiency and sustainability.

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Internet Access Expands, But Digital Uptake Lags

Internet access has improved across the bloc, although adoption remains uneven. Eurostat found that 43% of EU farms had internet access in 2023, with northern and central European countries leading the way.

Denmark, Germany, Slovakia, Latvia, the Czech Republic and Austria all reported internet access rates above 90%.

Greater connectivity, however, has not translated into widespread digital adoption. Farm management information systems, which help farmers manage day-to-day operations, were used by only about 11% of EU farms. France was a notable exception, with around 60% of farms using the technology.

Precision Farming Concentrated In Larger Operations

Robotics adoption also remained relatively limited, with only about 7% of EU farms using robotic technologies. Overall, around 18% of farms with utilised agricultural area employed at least one precision farming technology or practice in 2023.

These included robotics for plant protection, band spraying, variable-rate application, precision crop monitoring and soil analysis. Despite representing fewer than one in five farms, these holdings accounted for around 44% of the EU’s utilised agricultural area.

The figures suggest that precision farming remains concentrated among larger agricultural businesses, where investment in digital technologies is typically easier to support.

Cyprus Lags Behind EU Leaders

Luxembourg, Finland and Estonia recorded the highest shares of utilised agricultural area managed by farms using precision farming technologies, each exceeding 75%.

At the other end of the ranking, Cyprus recorded just 1%, while Greece and Romania reported between 10% and 15%. The results indicate that Cyprus remains at an early stage of digital adoption in agriculture, even as precision farming becomes more widespread across parts of the European Union.