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Cyprus’ New Tourism Initiative: The “Historic Hotels Of Cyprus” Label

In a bid to enhance its tourism appeal, the Deputy Ministry of Tourism in Cyprus has introduced the “Historic Hotels of Cyprus” label. This initiative aims to identify and promote hotels and tourist accommodations that possess significant architectural and historical value.

Aims and Objectives

The primary goal of the “Historic Hotels of Cyprus” label is to enrich the island’s tourism product by highlighting establishments that embody the rich historical heritage of Cyprus. By doing so, the initiative seeks to improve Cyprus’s image as a tourist destination, preserve its architectural heritage, and boost local economic development.

Criteria for Classification

To qualify for the “Historic Hotels of Cyprus” label, an establishment must meet several criteria. The building or part of it must be at least fifty years old and feature architecture representative of its original period of construction. Additionally, hotels must exhibit items of historical significance, such as furniture, artworks, and heirlooms, and offer menus that include traditional Cypriot dishes and drinks.

Applicants must hold a valid license from the Deputy Ministry of Tourism or comply with relevant legal provisions. The label, valid for three years, mandates ongoing compliance with these criteria, ensuring that these historic establishments maintain their unique charm and historical integrity.

Economic and Cultural Impact

This initiative not only aims to attract tourists seeking unique, culturally rich experiences but also catalyzes the preservation of Cyprus’s architectural and cultural heritage. By promoting hotels that reflect the island’s history, the Deputy Ministry of Tourism hopes to create a distinct niche within the hospitality sector that can draw visitors year-round, thereby supporting sustainable tourism and economic stability.

Strategic Importance

For business professionals and entrepreneurs, the “Historic Hotels of Cyprus” label presents an opportunity to invest in and develop properties with historical and cultural significance. Such investments can enhance the tourism sector’s diversity and appeal, attracting a broader range of visitors interested in heritage and culture.

Amazon Deepens Prime Video Shopping With New X-Ray And Lens Features

Amazon is adding new shopping features to Prime Video, allowing viewers to discover products connected to thousands of titles through its existing X-Ray experience.

The company is also introducing “Shop the Scene,” powered by its Lens visual search technology, alongside updates designed to connect video content more directly with shopping.

From Viewing To Shopping

The new tools build on Shop the Show, launched last year through Amazon’s mobile shopping app. Previously, viewers had to search for “shop the show” to find products related to a program.

Now, X-Ray users can open a Shop tab directly from Fire TV to see products associated with the title. Purchases are completed through the Amazon Shopping app, which can recognize the content being watched and open a synchronized product feed.

The app can also identify what is playing and take viewers directly to a storefront, removing the need for a separate search.

Amazon Targets Shoppable Streaming

Amazon is joining a broader push to combine entertainment and commerce. YouTube offers creator merchandise and shoppable connected-TV ads, while Peacock has tested shoppable programming through Must ShopTV.

Roku has enabled shopping through its remote, while Disney has experimented with shoppable television across Disney+, Hulu and ESPN.

Shop The Scene Uses Visual Search

“Shop the Scene” uses Amazon Lens to identify products or similar items based on what appears on screen, including clothing and home decor.

Exact matches will not always be available because some costumes and other items are custom-made, high-end or unavailable through Amazon sellers. The feature can instead help viewers find similar products or recreate a particular style.

Shop the Scene is available on iOS and Android in the U.S. across more than 600 titles. Meanwhile, Shop the Show is expanding from 1,300 titles to more than 8,000, including Prime Originals, selected licensed content and live sports.

For Amazon, the changes bring shopping closer to the viewing experience, potentially creating another way to generate commerce from Prime Video’s audience.

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