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Cyprus’ New Tourism Initiative: The “Historic Hotels Of Cyprus” Label

by THEFUTURE.TEAM

June 10, 2024

In a bid to enhance its tourism appeal, the Deputy Ministry of Tourism in Cyprus has introduced the “Historic Hotels of Cyprus” label. This initiative aims to identify and promote hotels and tourist accommodations that possess significant architectural and historical value.

Aims and Objectives

The primary goal of the “Historic Hotels of Cyprus” label is to enrich the island’s tourism product by highlighting establishments that embody the rich historical heritage of Cyprus. By doing so, the initiative seeks to improve Cyprus’s image as a tourist destination, preserve its architectural heritage, and boost local economic development.

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Criteria for Classification

To qualify for the “Historic Hotels of Cyprus” label, an establishment must meet several criteria. The building or part of it must be at least fifty years old and feature architecture representative of its original period of construction. Additionally, hotels must exhibit items of historical significance, such as furniture, artworks, and heirlooms, and offer menus that include traditional Cypriot dishes and drinks.

Applicants must hold a valid license from the Deputy Ministry of Tourism or comply with relevant legal provisions. The label, valid for three years, mandates ongoing compliance with these criteria, ensuring that these historic establishments maintain their unique charm and historical integrity.

Economic and Cultural Impact

This initiative not only aims to attract tourists seeking unique, culturally rich experiences but also catalyzes the preservation of Cyprus’s architectural and cultural heritage. By promoting hotels that reflect the island’s history, the Deputy Ministry of Tourism hopes to create a distinct niche within the hospitality sector that can draw visitors year-round, thereby supporting sustainable tourism and economic stability.

Strategic Importance

For business professionals and entrepreneurs, the “Historic Hotels of Cyprus” label presents an opportunity to invest in and develop properties with historical and cultural significance. Such investments can enhance the tourism sector’s diversity and appeal, attracting a broader range of visitors interested in heritage and culture.

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Airbnb Unveils Reserve Now, Pay Later Option For U.S. Guests

by THEFUTURE.TEAM

August 15, 2025

Introduction

Airbnb has introduced an innovative payment solution designed to enhance user flexibility for U.S. travellers. The new “Reserve Now, Pay Later” feature enables users to secure a booking without an upfront payment, offering a streamlined cancellation process should plans change.

Flexible Payment Terms

This new option applies to listings that feature either flexible or moderate cancellation policies. Under a flexible policy, guests can cancel their reservation up to 24 hours before check-in, while a moderate policy offers no-fee cancellations until five days prior to arrival.

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Payment Timing and Reminders

Regardless of the cancellation window, guests are obligated to complete the full payment before the expiration of the free cancellation period. Airbnb ensures a smooth experience by sending timely payment reminders to avoid any last-minute issues.

Evolution of Airbnb’s Payment Solutions

This initiative builds on Airbnb’s previous forays into flexible payment structures. In 2018, the company offered a partial upfront payment model, and more recently, a collaboration with Klarna enabled guests to pay in four installments over six weeks. Such strategic advancements demonstrate Airbnb’s commitment to adapting and refining its payment solutions to meet evolving consumer demands.

Consumer Insight Driving Innovation

Airbnb’s decision to launch the “Reserve Now, Pay Later” feature reflects robust consumer demand, with recent surveys indicating that 55% of respondents prefer flexible payment options. Additionally, 42% noted missed opportunities due to payment complexities when coordinating with travel companions, underlining the need for simplified financial arrangements.

Conclusion

By enhancing payment flexibility, Airbnb not only broadens its appeal but also addresses critical customer pain points, reinforcing its position as a leader in the evolving travel market. This initiative exemplifies how strategic innovation can drive customer satisfaction in an increasingly competitive landscape.