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Cyprus’ New Online Shopping Duty Generates Nearly €2 Million In Its First Month

Cyprus collected nearly €2 million in July after introducing a new €3 customs duty on low-value online purchases, highlighting the continued volume of cross-border e-commerce entering the country.

According to Customs Department spokesperson George Constantinou, authorities processed around 160,000 parcels containing approximately 650,000 chargeable items during the first month of the measure. Based on those figures, the new duty generated an estimated €1.95 million in revenue.

Stronger-Than-Expected Start

The result exceeded initial expectations. Authorities had previously projected the measure would raise around €15 million annually, meaning July alone accounted for roughly 13% of that estimate. However, customs officials said it is still too early to conclude, noting that some shoppers may have placed orders in June before the duty took effect, while seasonal holiday spending may also have influenced July’s figures.

How The Charge Works

Introduced across the European Union on 1 July, the duty applies to consignments valued below €150 arriving directly from countries outside the bloc. Rather than charging each parcel once, the €3 fee applies to every customs category included in a shipment, meaning a parcel containing products from three categories would incur a €9 charge.

Looking Ahead

Customs officials said the rollout was completed without major operational issues, with only minor adjustments required during the first days of implementation. They also expect shoppers to adapt to the new system over time, while retailers may increasingly shift inventory to EU-based warehouses to avoid the charge on goods shipped directly from third countries.

The measure forms part of a broader European response to the rapid growth of low-value imports from platforms such as Temu, Shein and AliExpress. In 2025, EU customs authorities processed nearly 5.9 billion low-value items, representing almost 98% of all imported goods handled across the bloc.

Shein Targets $25 Billion Valuation In Hong Kong IPO As Growth Slows

Shein is reportedly targeting a valuation of around $25 billion in its planned Hong Kong IPO, a sharp decline from the nearly $100 billion valuation the online fashion retailer achieved in a 2022 fundraising round.

Two people familiar with the plans said the company was likely to target about $25 billion, while another source put the expected range at $25 billion to $28 billion based on the proposed price band.

IPO Valuation Falls Sharply

Shein plans to sell up to 8% of its shares in the offering, according to a person familiar with the plans. At a $25 billion valuation, that would translate into an IPO of as much as $2 billion.

The latest target is also below the $30 billion to $40 billion valuation the company was seeking earlier this month as it began meeting with potential investors.

Founded in China in 2012 and now headquartered in Singapore, Shein sells low-cost clothing to consumers in about 160 countries. The company is expected to launch its long-awaited Hong Kong IPO later this week.

Trade Restrictions Weigh On Growth

Shein’s valuation has come under pressure as major markets tighten rules affecting low-cost e-commerce shipments. The European Union, for example, has moved to impose additional fees on cheap parcels from platforms such as Shein and Temu. EU Tightens Rules On Low-Cost E-Commerce Parcels

In the U.S., the removal of an import duty exemption for small packages has also affected the company. Shein reported a $99 million quarterly loss in the first quarter of 2026 as sales growth slowed, while a one-time accounting charge further weighed on its results. Shein Reports First-Quarter Loss Ahead Of IPO

Investors Question Shein’s Growth Prospects

The steep reduction in valuation reflects growing concerns over slower growth, higher trade costs, regulatory pressure and stronger competition across global e-commerce.

Some investors who reviewed Shein’s recent financial statements or attended IPO presentations told Reuters they were skeptical that the company could return to the growth rates that supported its $98.2 billion valuation in 2022. Shein’s Slowing Growth Tests Investor Appetite

A lower IPO valuation could also affect Shein’s existing investors. Under the terms of its IPO filing, the company may have to issue additional shares to certain pre-IPO investors if its valuation falls below agreed thresholds.

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