Breaking news

Cyprus Nears US Visa Waiver Program As Refusal Rate Drops Below 3%

Cyprus has achieved a significant milestone in its efforts to join the US Visa Waiver Program, with the 2024 visa refusal rate for Cypriot citizens reported at just 2.16%. This figure, announced by the US Department of State, is well below the program’s required threshold of 3%, marking a crucial step toward visa-free travel for Cypriots.

Progress Towards Inclusion

Deputy Minister to the President, Irene Piki, highlighted the importance of this development, stating that Cyprus has met a “key prerequisite” for its inclusion in the program. She credited the progress to successful technical consultations between Cyprus and the United States over the past year.

Piki reaffirmed the government’s commitment to securing Cyprus’ inclusion in the program by 2025, allowing Cypriots to travel to the US for tourism and business without the need for a visa.

Support from US Officials

US Ambassador to Cyprus, Julie Fisher, also acknowledged the milestone, describing it as a significant step forward. She expressed optimism that Cypriots would soon enjoy the benefits of visa-free travel to the US.

What’s Next?

The Cypriot government plans to continue its focused efforts to meet all remaining requirements, ensuring the process stays on track. This achievement underscores the growing cooperation between Cyprus and the US, paving the way for stronger ties and easier travel.

As Cyprus moves closer to this goal, the prospect of visa-free access to the US represents an important development for both business and leisure travellers.

Short-Form Video Unleashed: Transforming The Living Room Experience

The Mobile Origins Of A Big-Screen Revolution

Short-form vertical videos, initially designed for smartphone viewing, are increasingly gaining traction on larger screens as viewing habits continue evolving across digital platforms. YouTube said audiences now watch more than 2 billion hours of Shorts content on televisions every month, highlighting the growing role of connected TV devices in short-form video consumption. The figures reflect a broader shift in how viewers engage with mobile-first formats beyond traditional smartphone environments.

Expanding Horizons In The Living Room

According to Kurt Wilms, television has become YouTube’s fastest-growing screen category. The company said integrated recommendations and search functions on smart TV interfaces are increasingly exposing users to Shorts content, even when viewers did not originally intend to watch short-form videos. As a result, living room viewing is becoming a larger part of YouTube’s overall content ecosystem.

Innovative Adjustments For Enhanced Engagement

To support this transition, YouTube has introduced interface changes designed specifically for larger screens. Features, including side-by-side comments and expanded layouts, aim to create a more interactive viewing experience while also improving engagement opportunities for creators. Sarah Ali said the updated viewing experience is intended to help creators expand audience reach across global markets and connected devices.

The Convergence Of Audio And Visual Media

Growth in living room consumption is also extending beyond short-form video into podcasting and long-form creator content. YouTube reported that viewers spent more than 700 million hours watching podcasts on living room devices during 2025, up from 400 million hours the previous year. At the same time, streaming platforms including Netflix are increasing investments in video podcasts and creator-led programming through partnerships with companies such as iHeartMedia, Barstool Sports and Spotify. The trend reflects a broader convergence between mobile-first content formats, streaming television and creator-driven media ecosystems.

eCredo
Uol
Aretilaw firm
The Future Forbes Realty Global Properties

Become a Speaker

Become a Speaker

Become a Partner

Subscribe for our weekly newsletter