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Cyprus Launches National Quality Certification System For Agricultural Products

The Ministry of Agriculture is introducing a National Quality Certification System designed to strengthen the quality, authenticity and competitiveness of Cypriot agricultural and livestock products.

The initiative, presented by Agriculture, Rural Development and Environment Minister Dr Maria Panayiotou at a Department of Agriculture event in Nicosia, will introduce a unified certification framework aimed at increasing transparency, consumer confidence and the market value of locally produced goods.

National Quality Mark With QR Code

Certified products will carry a National Quality Mark featuring a QR code and a rating of up to three stars.

By scanning the QR code, consumers will be able to access information about a product’s origin, certification status, supply chain and quality characteristics. The three-star rating will also reflect criteria such as food safety, environmental performance and overall product quality.

The ministry said the framework is intended to create a transparent certification system that helps distinguish Cypriot products in both domestic and international markets.

Focus On Quality Over Volume

Dr Panayiotou said the initiative responds to growing consumer demand for greater transparency while recognising that Cyprus must compete on quality rather than production volume.

“The new National Quality Mark is the identity of Cypriot products; it is proof that behind every product stands a producer who invests responsibly in quality, food safety, environmental protection and continuous improvement,” she said.

Financial Incentives For Producers

The ministry plans to provide annual financial support to farms and processing units to help cover certification costs, as well as administrative expenses, record-keeping and documentation.

Participation in the certification system will also be considered in ministry investment schemes, giving certified producers additional points when applying for funding for modernisation and upgrading projects.

The ministry said the certification mark is expected to strengthen the market position of Cypriot products by helping producers differentiate their goods while giving consumers greater confidence in product quality.

Supporting Exports And Competitiveness

According to Dr Panayiotou, the National Quality Mark is also intended to strengthen Cyprus’ international reputation by promoting the quality, authenticity and reliability of its agricultural products and supporting export growth.

The initiative forms part of the government’s Strategy for the Development of the Primary Sector, which aims to improve the competitiveness and resilience of the agricultural sector.

Department of Agriculture Director Maki Antoniadis said the certification framework will be based on objective criteria, transparent procedures and independent certification. The technical framework was presented by Department of Agriculture official Dr Anthemi Melifronidou Pantelidou, who outlined the certification process and the role of accredited conformity assessment bodies.

Dr Panayiotou called on producer and professional organisations to support the initiative and encourage wider participation in the new certification system.

Retail’s AI Push Faces A Cybersecurity And Regulatory Reality Check

Artificial intelligence is becoming a strategic priority for retailers, with 80% of retail leaders planning to increase investment in the technology, according to EY’s latest CEO Outlook Survey. However, growing concerns over cybersecurity, customer privacy and regulation could complicate adoption across an industry already facing inflation, geopolitical uncertainty and changing consumer expectations.

Confidence In AI Comes With Risks

The survey found that 80% of retail leaders are confident in their ability to expand the responsible use of AI and customer data. Retailers are increasingly applying the technology to demand forecasting, inventory management, customer service and personalised marketing, seeking to improve efficiency and respond more quickly to market changes.

Yet adoption brings new vulnerabilities. EY found that 24% of retail leaders identified cybersecurity and data privacy as a leading business risk for the year ahead. Retailers manage sensitive customer information, payment systems and complex supply chains, making effective security and governance essential as AI becomes more deeply embedded in their operations.

The World Economic Forum’s Global Cybersecurity Outlook 2026 highlights the wider challenge: 87% of organisations reported rising cyber risks linked to AI vulnerabilities, while 94% expected malicious AI to have a significant impact on cybersecurity in 2026.

Regulation Will Shape AI Adoption

Regulatory frameworks are also influencing how quickly retailers can expand their use of AI. The European Union’s AI Act, China’s state-led governance model and measures introduced by individual US states are shaping the rules around the technology.

For retailers, compliance is becoming a strategic consideration, particularly for customer-facing applications that use personal data to personalise offers, automate interactions or analyse consumer behaviour. Regulatory missteps could carry significant costs in a sector where customer trust is critical.

EY Outlines Four Possible Futures

EY recommends that retailers plan for multiple outcomes rather than assume the current investment boom will continue uninterrupted. Its analysis draws on a four-scenario framework developed by Jim Dator of the University of Hawaii.

One scenario envisages constrained AI adoption as economic pressures, regulation, cyberattacks, legacy systems and poor data quality limit progress. Retailers in this environment may prioritise lower-risk back-office applications, such as finance, procurement, inventory and logistics, while customer-facing tools face resistance.

A second scenario anticipates continued growth, with sustained investment and widespread adoption. A third envisages deeper economic and social transformation as technology reshapes business operations. The fourth considers systemic breakdown, in which a small number of technology platforms control access to AI models and charge premium prices, potentially making advanced capabilities less accessible even to large retailers.

Governance Will Determine Competitive Advantage

EY’s findings suggest that investment alone will not determine which retailers benefit most from AI. Companies will also need robust cybersecurity, effective governance and strategies that can adapt to different economic, technological and regulatory conditions.

For a sector operating on tight margins, the challenge is to turn AI investment into lasting business value while managing the risks that come with greater dependence on the technology.

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