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Cyprus Launches ‘Brain Gain’ Campaign to Bring Top Cypriot Talent Home

Cyprus is set to reverse its talent drain with a bold new initiative. President Nikos Christodoulides announced the launch of the ‘Brain Gain’ campaign, aimed at encouraging Cypriot professionals working abroad to return home. Kicking off in London on 21 May 2025, the campaign promises to facilitate direct employment opportunities for repatriating talent.

Sources close to the Presidential Palace reveal that President Christodoulides will travel to the UK accompanied by both Cypriot and international business leaders actively seeking skilled professionals. The initiative is designed to showcase Cyprus as a dynamic, competitive destination for career-minded expatriates.

In tandem with the campaign, the government is reportedly finalizing a comprehensive package of measures—enhanced tax incentives and additional benefits—to make returning to Cyprus even more attractive. High-level consultations are underway between various Ministries, and discussions with domestic companies suggest that many will join the President in London, offering competitive employment packages.

The event aims to serve as a platform for members of the Cypriot diaspora to explore lucrative career opportunities and discover the unique advantages of contributing their expertise to Cyprus’ growing economy. As the nation strives to reclaim its status as a hub of innovation and talent, the ‘Brain Gain’ campaign could be the catalyst for a transformative wave of repatriation and economic revitalization.

Apple Shares Surge On Robust Quarterly Results Amid Strategic Transition

Quarterly Performance Highlights

Apple shares rose more than 3% on Friday following the release of quarterly results that exceeded expectations and updated revenue guidance. The company forecast fiscal third-quarter revenue growth of 14% to 17% year-on-year, above market expectations of around 9.5%. Demand for the iPhone 17 lineup remained a key driver, alongside sales of Mac models, including the lower-cost MacBook Neo.

Revenue Guidance And Product Performance

During the earnings call, Apple reported fiscal second-quarter revenue of $111.18 billion, up 17% year-on-year and above expectations, despite a slight shortfall in iPhone revenue. Growth was supported by multiple segments, including Mac and services. Higher-margin services, such as subscriptions, Apple Pay, iCloud, and AppleCare, continued to contribute to overall revenue diversification. Tim Cook, Chief Executive Officer, described the iPhone 17 lineup as “the most popular in our history,” reflecting continued consumer demand across product categories.

Margin Management Amid Global Supply Challenges

Cook also addressed supply conditions, noting ongoing pressure from rising memory costs linked to global supply constraints. He said the company is evaluating different approaches to manage these costs while maintaining margins. Analysts at Morgan Stanley raised their earnings per share forecast for the fiscal year from $8.63 to $8.89, citing Apple’s margin management. Cook is expected to step down in September after a 15-year tenure.

Service Revenue And Long-Term Growth

Services revenue increased by approximately 16% year-on-year to $30.98 billion. Apple’s installed base, which exceeds 2.5 billion active devices, continues to support growth in subscription-based services. Gross margin reached 49.3% in the quarter, with guidance pointing to a range of 47.5% to 48.5% for the next period.

Looking Ahead

Despite concerns related to memory pricing and supply challenges, Apple’s strategic initiatives and robust demand for its diverse range of products have positioned it favorably for sustained growth. As the market continues to watch the leadership transition and further product innovations, Apple remains a pivotal player within the technology sector, demonstrating a consistent ability to navigate complex market dynamics.

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