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Cyprus Launches ‘Brain Gain’ Campaign to Bring Top Cypriot Talent Home

Cyprus is set to reverse its talent drain with a bold new initiative. President Nikos Christodoulides announced the launch of the ‘Brain Gain’ campaign, aimed at encouraging Cypriot professionals working abroad to return home. Kicking off in London on 21 May 2025, the campaign promises to facilitate direct employment opportunities for repatriating talent.

Sources close to the Presidential Palace reveal that President Christodoulides will travel to the UK accompanied by both Cypriot and international business leaders actively seeking skilled professionals. The initiative is designed to showcase Cyprus as a dynamic, competitive destination for career-minded expatriates.

In tandem with the campaign, the government is reportedly finalizing a comprehensive package of measures—enhanced tax incentives and additional benefits—to make returning to Cyprus even more attractive. High-level consultations are underway between various Ministries, and discussions with domestic companies suggest that many will join the President in London, offering competitive employment packages.

The event aims to serve as a platform for members of the Cypriot diaspora to explore lucrative career opportunities and discover the unique advantages of contributing their expertise to Cyprus’ growing economy. As the nation strives to reclaim its status as a hub of innovation and talent, the ‘Brain Gain’ campaign could be the catalyst for a transformative wave of repatriation and economic revitalization.

A Shift in Shopping Habits: 76% of Cypriots Embrace Online Shopping

In an era heavily leaning towards the digital, Cyprus has marked a pivotal milestone with 76% of its citizens now engaging in online shopping, as revealed in the latest survey by the Office of the Commissioner of Electronic Communications & Postal Regulation (OCECPR).

The study shows not only an increase in the number of online shoppers, but also a rise in the frequency of purchases, from an average of 1.2 times per month in 2022 to 2.0 in 2025.

The survey collected feedback from over 1,500 participants, consisting of both citizens and small businesses, illustrating a nuanced shift in postal usage. Interestingly, while 95% of individuals still prefer Cyprus Post, this figure drops drastically for businesses, with just 28% relying on it, as they increasingly opt for private services.

Postal Patterns and Parcel Preferences

The report highlights a fascinating turnaround in postal habits. The number of letters received and sent has climbed since 2023, countering years of decline. Parcel deliveries have seen a similar uptick, with 71% of businesses reporting higher parcel over letter shipments and anticipating continued growth.

This aligns with global trends where businesses adapt to consumer demands for efficient logistics.

Decision Factors: Beyond Cost

Although citizens deem postal service costs reasonable, they largely base their choices on quality, location, and user experience. Businesses, on the other hand, prioritize quick service, competitive rates, extensive networks, and reliable tracking systems.

As the digital realm continues to evolve, it’s worthwhile considering the broader technological landscape and its implications.

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